Hey welcome back to the Six Figure Mastermind. Let me ask you this question.
Do you think that social media and social networking are the same thing?
Well, if you do, you might be making some mistakes in your business. So, I'm going to
separate the two and explain why right now.
Social media, social networking what's the difference and how is it important
for your business? This is what we want to discuss today. Social media is a very
consumer based model, right? So, you're putting content out there. And think
about it this way. Facebook is easily in the top 5
producers of content worldwide. Right up there with Twitter, right up there with
Instagram, all of this stuff. But is Facebook generating any of the content?
No, who is? We are, you and me. We're the ones putting the content on social media
to be consumed. Now, that you can spend all day doing that. You can spend time
following and scrolling in and fast forward in two hours later, you still
haven't found anything of value, you haven't marketed your business at all,
you haven't done any joint ventures, you haven't made any connections whatsoever.
But you feel like you should be able to know how because you know that social
media in general is gonna be good for marketing, okay? Even if you're spending
time on social media, creating Facebook ads, it's so easy to get lost and get
distracted. And maybe even put out an ad that's not even profitable for you,
okay? So, social media is different than networking. Think of networking this way:
Imagine that you're stepping into a room, every time you go on social media and
you're interact with someone, it's as if you're stepping into their living room.
Now, you've got screens and perhaps thousands of miles that are separating
you and the other person. But you're sharing the air space. Because you're
online together. When you're going online, we often times forget how to interact
with people, we forget how to introduce ourselves, we forget how to share what we
do, we forget how to, you know, create those joint ventures, you forget how
to network and what's important to share. Social media networking looks like
sending messages to people directly. It looks like finding groups that are
relevant to your interests. So, let's break this down and get real for a
second. Let's say that you want to become a public speaker. You want to be in front
of audiences, you feel you have a message burning in your heart, you even practice
a few times. And your number 1 complaint: I don't have an audience. I
don't have people to get in front of. I don't have people that are that will
listen to my message. What do you do and how to use social media to connect that
and build that bridge? Your going to be going into Facebook groups that
looking for speakers. So, you're going to type into Facebook looking for speakers.
Or speakers International or public speakers. Look for groups that are
relevant to that. Dive into those groups and start delivering content. Not just as
a consumer but as a person that actually adds value into the community. You can
say things like, "Hey, I just worked on my signature presentation for the second
time. I recorded it. Can someone review this for me and give me some feedback."
That's using social media wisely and that's networking. Especially if you take
those comments that are on that post. Whatever you put in there and start
having direct conversations with people. One of the most powerful tools that I've
seen my students use and that we use together all the time is the DM. The
direct message. Whether you're on Instagram, whether you're on Facebook,
LinkedIn, Twitter. I don't care where you are. That personal message, especially
when you're not using a robot is one of the best ways to network. And it doesn't...
It's not just one touch either. You don't just send them to direct messages and
cross your fingers and say, "Oh, I hope all as well." You know, good luck. Get back to
me. "Get back to me", those words they're poison. They're poison online because no
one's going to get back to you. You've got to be the first person that they
think of when they have needs that you can fulfill. So, how do you be the first
person they think of? You're going to be constantly dripping campaigns on there.
That's what they call it a drip campaign. When you're constantly just offering
information. Constantly just making touches. You do it through email, you do
it through direct messages on Facebook, you do it through direct messages on
Instagram. Constantly just be checking in and touching base. You know, you don't
want to get annoying. You definitely want to respect that they say, "Hey, I'm really
not interested." You say, "Cool, thanks for taking the time." But be the first person
they think of. So when they think, "Hey, I need a public speaker for this event
that speaks on this topic." They know to come to you first.
So, get networking online by direct messaging people. Be willing to not hide
behind the screen of Facebook, be willing to not hide behind the simple like or
the DoubleTap. You can't just be a consumer on social media without being a
contributor. You should be contributing and consuming. That's how you're going to
grow your network and that's how you're going to make connections. Let me just
give you an example. I talked to one of my clients a few week
a go and she got syndicated on over 300 networks and channels. I was so, so
psyched for her. And I said, "You know what? I'd love to talk to the person who you
talked to about getting syndicated." I texted the three-way message to her. She
brought in my buddy Ralph. And I just talked to him today and now we are
looking at a possibility of doing a joint venture.
That's how networking happens. Have I ever met this person face to face? Nose
to nose? Not in my life. I hope to someday. But we haven't met at all and yet, we
found a common thread and a common message because we're willing to reach
out and understand that it's not a screen I'm talking to, it's a person. So,
get online, get out networking, find those connections and build your business. Hey,
thanks for watching today. Go ahead and hit the subscribe button for me. Ring the
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if you're curious on how to work directly with me and building your
six-figure business? Go ahead and hit up the link in the comments below and I'll
be reaching out to you soon.