What's up? Guys, jason wardrop here and in today's video i want to give you a quick facebook ads tutorial i'm gonna show
you guys exactly how to set up your facebook pixel in
2018 if you're a complete beginner, and have no idea what the facebook pixel is or cover
What it is and how to set it up and how to go through and access it inside of your facebook, ads manager
Alright guys, so before we jump onto, my computer and show
You, exactly how to set it up and how it's using all that stuff i want to quickly explain
What a facebook pixel is right so a facebook pixel is basically facebook's way of tracking everyone
who Visits your website your landing pages people to become leads people that purchase items on your
Website it's just their way of tracking all the people that are on
Facebook right so there's one facebook pixel per facebook, ads account so the pixel the reason, why
That has that name is because way, back in the day
What they used to do to be able to go track people to visit different websites is they make a
Small small image that was one pixel by one pixel and they throw it on the website
Alright, and then every city it was so small that you couldn't even see it but every time somebody
Went and loaded that image that one pixel by one pixel image they would you know that that person
Visit that website and so the pixel would fire so it would track that person and they would know
That somebody visit that website now it's not an image anymore but the names kind of carried on just over time and it still uses
Pixel so that is the facebook pixel is just basically the facebook's way of tracking everyone right so
With that said let's jump onto, my computer i want to show
You, guys, exactly, where to go inside your, ads manager to access it how
To, create it if you, guys are brand, new, and then how to go through
And use it with your different websites and landing pages alright guys so here, we are i just created a brand, new
Ads account to show. You guys exactly, how
This, works so to access the pixels what we're gonna do is come up here to the
Ads manager this little hamburger menu you come, down here it's got some frequently use of base tools right here
Where we go to all tools and we can find it under a measure report
And we just come down here to pixels right now
Another way the easily, axis is just if you from anywhere inside a facebook
Ads manager you could search your business right here and just type in pixels right there right so we're gonna type in pixels
And this is gonna pull up a page where it's gonna say hey, create a facebook pixel now this is a brand, new
facebook, ads account and just a quick reminder you only create, one
Facebook, pixel per ads account right you're, gonna use that same pixel that, same little html. Copy, and paste code, which i'll show
You, guys here in a second on all of your website your landing pages everywhere that you're
Gonna, use your facebook pixel right so what we're gonna do is click on create a pixel right here and you're
Gonna, see this pops up and it's just going to walk you through step, by, step it's very easy so we can
Say, test account. Pixels name you can go give it your, own name if you, want then we're. Just, gonna hit create right here
Alright just gonna take a second or two alright so now that we're at
This, point it's gonna, say use an integration or tag manager manually install the code yourself or email instructions to a
Developer right now if you guys have a, developer that's perfect
You can, send this on to your developer but, they've really
Made it super simple and easy that you can go through and use this on a lot of the websites
Landing page builders and all that stuff that are even used today alright
So what i'm gonna do is click on manually install the code yourself, and what we're? Gonna do is scroll down i
Usually, skip this number one and i go to number two, okay so copy of the entire pixel code
And paste it into the website header right now. This works if you're, using wordpress
Leadpages clickfunnels are so like whatever you're
Using this is gonna go through and work for your business alright so this right here use hover over and you can see copy code
Copy, code to clipboard, okay, now just so you know i have no idea what any of this code
Means, and i'm sure you
don't either
But all you got to do is just go here and click on this it says copy to clipboard and so you just copy that
And now you go paste it into your website builder or your landing page builder your funder billet or whatever you're
Using alright, guys, so i'm just gonna show
You a couple of quick examples here this is very commonly used click funnels i just want to show
You, guys, where to go through, and put the facebook pixel on your your funnels here
So there's two places to do it you can either do it each page individually and your funnel
by Going in here to edit page and then once you get into the website builder here you come up to a
Settings and then you go to tracking codes and then you can
See right here
If we go back here it says paste the pixel code at the bottom of the header section just, above the head tag
Okay, so if we come over here this is the header code you just copy, and paste this right in there okay
That's all we got to, do and then, we just hit save?
We come out here hit save and we are good to go or the other way if we want to just have it go throughout
All of the pages of the funnels in just one spot we're
Just gonna come over here to settings and then we're
Gonna, go to the head tracking code right here, we can
Even make this bigger right here and we can just paste that in right there okay so now
We just come down to the bottom
We just hit save and update settings and this is great because obviously this one right here you can
See it just has this one page but if you got multiple steps in a funnel if you got like
Five or ten different steps you can have you can just go paste it at one time in this settings section
Then that saved facebook pixel code is gonna be used throughout all those different pages alright so i want to show
You, guys, really quick one other use case this is inside at the are celeb kg software
Which i'm sure a lot of you guys are familiar with as, well if we just come in here to the landing page builder
We just click on edit and then, we will come over to there's a spot, where we can, go paste this code as
Well so what we're gonna do is just come over here to the page section
We're, gonna go scroll down to advanced and that you can
See right here i've already got a facebook pixel code in there but i could just go through
and paste this new one in there or i could go through if you
Want have two in there which i don't recommend having to facebook pixels and that's you have to facebook pixels if you're
using multiple ads accounts right so like i said there's only one facebook pixel per ads account i
Highly, recommend just using one ads account just to keep everything together
and
the nice thing is is
Facebook will use your pixel to go through and learn and get the data that it needs to you to make your
Ads perform even better alright so if you're, going through and you're trying to generate leads and you're saying hey, this
Is the pixel i'm using, they'll use the information from that pixel all the data, that's come through and they'll go find
More people that are like the people that have already, become leads right or if you're
Going for sales they'll go through
And use your pixel data to go through and find more people that are relevant and just like those people that have already
Become sales right so we come over here you just do paste it in the header tracking code area and then write them here on
This one you, also have to do it on the thanks page
We just click thanks the page section and then this header spot right here as i you guys
Before was already in there we just paste it in there and then
We hit publish and we are set and we are good to go okay so now
Jump, you back over here to the facebook, ads manager just a couple of different use cases i want to show
You, guys, as we're going through
And using this facebook pixel code so we do a lot of things now with this but i want to show
You, guys, two different things the first one is going through and creating custom audiences so what that means
Is that we can?
Have facebook anyone that hits a specific page that the pixel is on of our website or landing pages or funnel whatever it is
We can, say hey i want you to make a custom audience of everyone, who visits, my, main website or my, blog or?
That becomes a lead through this funnel or purchases this product so in order to do that
What we're?
gonna Do is come back over here to the search spot right here we're just
Gonna, type type in audiences okay?
So when we type in audiences it's gonna pull up an audience page and we can go through and say hey
We want to create a custom audience okay?
Now the cool, thing in here is you can go through and this is not necessarily
Using the facebook pixel but you could upload a customer file
So like let's say you've got tons of people's emails phone numbers addresses, whatever you can
Upload that into facebook and create that custom audience, which will go through it we'll hit that in another youtube video
But what we're? Gonna, do with the facebook pixel is create, one with website traffic
Okay, so we're gonna click website traffic
And the cool thing is is when you have the same pixel on all of your sites you can
Say, hey, i want to create an audience
For all my website visitors anybody
Who hits a page that has my pixel of salt on it i want to go through and create that audience
We can, come in here and we could say?
We can max it out even i think it's 180 days so we can, see that it goes back to 180 days
Was the last six months so anyone who's hit, my website in the last six months right
so, we can, say all
website
Visitors so will come through will create this audience and you guys can
See right here it says all website visitors it says populating obviously this a brand, new. Has account this is a brand, new
Pixel so it's probably
Going to be a little bit too small but typically it's gonna take about a couple hours even maybe 24 hours to go
Through, and fully populate right but that doesn't mean you can't go through and start craning
Ads to start using this custom audience
Okay, so this is one of those types of custom audiences that you can
use or you go through and say create an audience a custom audience and
Then say hey, i want to do only people, who visited specific
Web pages on my, website right so it could be like hey
Only, people that visit this blog article or people that visit this page like, my pricing page on my website or?
You know a specific page in your
funnel all right so this is the page right here inside of clickfunnels that i went through and i put the pixel on so if
You, want to say hey i just want to create an audience with. People to visit this page we're
Just gonna come over here and click on this and we'll just grab this url right here okay then
We'll come, back in to the, where was it?
We'll come, back in here and so we'll just click right here
We'll paste the url right in there and we can say the last 30 days 60 days 90 days whatever and this
Is kind of cool, because you can really dive in deep with
Your retargeting so if you, say, hey i only, want to retargeting people that have seen this page in the last seven
Days you can go through and do that so like let's say, we only, want to retarget people?
Who, have recently seen one of our landing pages or our blog post right here, okay?
So, we can come in here and see say the audience name is blog post test
Demo page alright so now we're going to go
Through, create this audience and this is everyone who's visited this page right here within the last seven days
we just go through and create this audience and
this is going to go through and
Create that audience that, we can, now, use in our ads as?
Well and this is a very custom audience which is great for retargeting, which with retargeting
Ads we shall shoot a video on that and another another, day
You can get your cost per lead
Down dramatically i'm seeing about 20 to 25 percent cost per leads compared
To, what i'm getting with cold traffic right so one last cool, thing i want to show
You, guys, that, we can?
Do now with these audiences now we've got the facebook pixel set up we've created the audiences and now
What, we can, do is go through and create, what, we call
Look-alike audiences so a look-alike audience, is kind of exactly what, we just said right there right it's
Someone it's audience of people that look just like or they're very similar
Their profiles are very similar to people of an audience that you've already created all right so
what's cool is you can, say you can go through and you can create a custom audience of
Everyone on your order confirmation page so like everyone that has purchased a certain product of yours you can
Say, hey, i want to create a look-alike audience so people that are like the people that already purchase, my products
Okay, and at facebook will go out. And they'll go scan all the profiles of everyone that has a facebook account
They'll, say, okay, these are the people that look, most like people that have already purchased, your products all right they're their
Occupation there may be marital status, maybe their income maybe their search behaviors or their online purchase behaviors
And they'll go through, and they'll match that so now you can go show
your Ads to people that are more matching your
Demographic right so in order to do that what we're gonna do is come over here to create audience, and we're just
gonna, come down instead of custom ids we're, gonna choose look-alike audience okay, so now, we choose a source and we can come through
We can, say?
Hey all website visitors the one we just created or we can see there's a lot of the difference pages that i've already got on
My account. Associated with that so let's just say or we got the blog post test, demo page so let's do hey
We want to create a look, like audience of everyone
Who, is like people that have visited this blog post page so let's click on this, we can
Say a location and i'll typically start out
By, doing just the united states and then, we can go through and say hey
We want them to be within like 1% variance of that that group
Okay or 2% or 3% 4% 5% and so about a 1%
Look-alike audience is gonna get you an audience of about 2 million people you can
See right here it says estimated reach up to point 1 million
people all right and typically that's all you really need to go through and do and start out with and you can go through and
Scale your, ad campaigns dramatically with just 1% look, like audiences right now you can, break it down
To, the future and go
hey I want a 1% this is 0 to 1 percent 1 to 2% or 2 to 3%
Or this is hey this is everyone in the 3 percent range so as you go through and change these up
You can, see how
These audiences grow
And obviously the files of those people are not as similar to those people that became leads or that purchase your product already
But it just helps you go and find a wider more broad audience
Okay, another thing you can
Do right here he's coming out here to show advanced options and you can actually create multiple
Audiences at the same time so you can go through and create a 1%
2% and 5% audience all at the same time all right now what we're gonna do is we're just
Gonna, stay with the 1% right here we're
Gonna, come down and click create audience so it's gonna create the audience and then once again it's gonna
Say updating audience it's
Gonna, populate that and go through and so we're ready to go through and use that alright guys
So that is it that is how? You go through, and set up the pixel that's how
You, go through, and set the custom audiences up
And then it to get back to the pixels like
We said all you do is go through and type in to search business the pixels right here, okay?
And you just come in here and they're always changing, what it looks like right so they're
Always, changing the the user interface so if it doesn't look exactly like
This, play around with it a little bit try to find that an exact
Little copy, and paste code that, we use but then now that we're?
Back in here we can, see the test account pixel right here, we just hit setup pixel and then
We just come back here
And we're right back to where we started right manually install the code yourself
Come down here to number 2 copy the entire pixel code and paste on the website header
Click that and we go and copy it into clickfunnels leadpages arsenal wordpress wix wherever you
Want to go through, and use it right so guys if you, guys, found, this video helpful go ahead
And like this video if you, guys
Want something more that you're you're unsure of still on the pics of you have a question, make
Sure you guys leave it down in the comment section i will be able to make sure that i answer your questions
about the facebook pixel
Especially here in 2018 because facebook is always updating the facebook pixel
And it's use and how you can go through
And use it for your business so make sure that you go through leave a comment like, this video if you, guys
Found it helpful and be sure to subscribe to the channel where i launch a, new?
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And make more money all right guys, so thanks so much for watching and i will see you guys on the channel tomorrow