April 23, 2014 New York, New York
It's a very sexy brand.
We are gonna give you a series of lines to read.
It's visceral,
intimate.
We're selling sexy here.
What is sexy?
Perfect. Let's do the next one.
What are your deepest desire?
desires
Brian, look right into the camera. Say "lust".
Lust
Lust is my mistress.
Keep it sexy,
and really pour it on this time.
So...
Ok...
What's up?
You want me to say that sexy?
In 2012,
6.6 million children under age 5 died
Is that...sexy?
Sexier.
Almost 800 mothers and 18,000 young children die each day.
from...mostly preventable...causes
Ok --
It's not really sexy.
Strange saying that like this.
There're 2.2 billion children in the world.
40% of them are living in the countries --
with armed conflict.
Alright...
Can I take a walk?
Just...
Yeah. Yeah. That's enough.
This is not sexy statement.
I feel bad...
in the Democratic Republic of the Congo
1 out of every 7 children die before their 5th birthday.
Ok, it's not an apology.
for every person killed in an armed conflict
as many as 15 died from secondary preventable causes.
malnutrition
diarrhea
pneumonia
and malaria
Great!
Fantastic!
That wasn't really sexy.
I don't feel sexy saying this.
Are you attracted to me right now?
That's not really making a lot of sense, is it?
Ya ~
It's just hard to make --
some of these words sound sexy.
None of these is sexy, but --
in this case, it's a very serious issue.
Right now, 80 million people are living and dying in areas affected by armed conflict and natural disaster.
More than 60 million of them are women and children.
We can't make this issue sexy,
but it deserves your attention.
It deserves your attention.