The most important ranking factors
in terms of SEO are
within the scope of
technical SEO.
So, do not expect success
on a website that has
technical SEO problems.
You may perform
the technical SEO checkup
of your website yourself
through this checklist
we have prepared for you.
So, here we go!
Hello everyone,
I'm Sara from Dopinger.
Today, I'm gonna talk about
Technical SEO.
Firstly I wanna say that
what technical SEO is.
Technical SEO refers to website
and server optimizations
built into a site's code
or architecture.
The scope of this term
has a wide range from
Meta-tags to website security.
Now that we know
what technical SEO is,
it's time to sort our checklist.
One
Detect your mistakes
The quick way to start
your technical SEO checklist is
to spot your mistakes.
Thus, you have a roadmap
to correct your mistakes.
Technical errors result in
crawlers not indexing
your pages properly.
In the worst-case scenario,
the browser won’t index your page.
Fixing these errors is a
necessary first step
in any technical SEO checklist.
Two
Have a Good Website Architecture
That shows
how information is
structured on a website.
A website with a good architecture
does not use the
browsing time unnecessarily.
Search engines rank
these websites faster
on results pages.
To make your website
have a good architecture,
First,
make sure your website
has an XML sitemap.
Then,
organize your website URLs
in a logical flow.
And then organize your website URLs
from domain to category
to subcategory.
This way, the new URLs
that will come will fit
this architecture.
In the end,
optimize your website URL
structures for search.
To do this,
move the main keywords
closer to the root domain.
Also, do not keep the URL length
longer than 60 characters.
Three
Avoid Duplicate Content
These content are content that
appears on multiple pages.
Duplicate content issues
are also important for
technical SEO checklist.
These contents are not malicious.
That’s why they don’t get
penalties from Google.
However, you still need to
fix such content.
There are several
main reasons for this.
Browsers need to know
which version of a web page
is the original or
canonical page.
Otherwise, they will not know
which result to show
in the search results.
So, your webpages will not
be in the rankings
it deserves on the results pages.
Also, your webpages may be
in a lower order than
the value for which
it was filtered.
Four
Use HTTPS
Servers used to run on
Hypertext Transfer Protocol.
This method was a fast way
to send system data.
However, it was not safe.
So, it is better to use HTTPS,
this method’s additional protocol.
This protocol encrypts data
and transports it securely on the web.
In doing so,
it uses the secure socket layer.
Google announced that
it recognized HTTPS
as a ranking factor in 2014.
This method is a good way
to protect users’ data.
And five
Use the Browser Caching Feature
This feature is a feature that
increases the opening speed
of your website.
This way,
browsers don't have to
load images and other resources
on the site over and over again.
When users enter the website
after their first visit,
browsers pull these resources
from the cache for a
specified period.
Thus, users view the site
much faster.
The same is true for bots.
When bots enter a webpage,
recalling static resources
each time that will not
easily change causes
extra waiting time on
their behalf.
For this, you must set an
expiration date or a
maximum lifetime in
HTTP headers for
static resources.
These settings tell the browser
to load those already downloaded
on the local disk,
not resources on the network.
Alright, that's it for the
Technical SEO today.
If you liked this video
or learned anything,
please leave a comment
and hit the subscribe button.
If you need more information
about this content,
you can check out the description box
and go to dopinger.com.
Thanks for watching,
and have a wonderful day.