Can you teach online with a master's degree? Well, there's 2 answers. The one is "Yes, of course,
you can." And the other is, "No, it doesn't work that way." This episode will be different than you
expect. But if you watch all the way to the end you'll fully know the best way to teach online.
Okay. So, you've got a master's degree and in understanding how to teach online,
we need to understand that there are 2 different worlds. We're going to dive into these 2 different
worlds of academic and entrepreneurial. We're then going to explore how there are people
right now searching for you. And I'm going to show you how they're doing that and how you can
take advantage of that. Then we're going to talk about YouTube and the 2 huge benefits that they
have and how you can take advantage of it. And then I'm going to share several different ways
that you can make a living with this, right? So, you've got a master's degree, how do you use it
to teach online and make a living. Make a lot of revenue. Let's dive right in. There are 2 worlds
that we're going to talk about here. Academic and entrepreneurial, okay? In the academic world,
you're employed by a university to teach or to research. But in the entrepreneurial world,
you sell your own things, your own courses, your own experience, you sell your expertise. Now,
over here, it's nice because there's prestige. There's security. But over here, there's freedom,
there's control, there's a lot more revenue, there's pros and cons to both. We'll come back to
that in a moment. Right now, people are searching for you. Seriously, all around the world,
people are going to google and YouTube and they're typing in questions that you're the perfect person
to answer. Here's the problem. They don't know that you exist. So, when I say they're searching
for you, if they found you, they would be totally happy but they don't know that you exist.
In this episode, you're going to learn how to leverage YouTube to bridge that gap how to use
YouTube to really pull in these people who are your target audience that you want to teach.
Okay. So, now you're wondering, "Who is this guy? Who is Nate Woodbury? Who is he to talk
to me about my master's degree?" So, I'm a YouTube producer for dozens of YouTube channels that are
very, very successful and I follow a formula that achieves great results. I've got several channels
that are making 7 figures per month just from the leads that we generate on YouTube. And all of our
content is educational. We make how-to videos, we answer people's questions. So, me and my clients,
we teach online. So, I'm coming to you with a different perspective than you may have heard
of before on ways that you can teach online and be extremely profitable while you're making this
positive influence in the world. There are 2 huge advantages. 2 huge advantages. In fact,
I'll also mention a third right here to YouTube, okay? The first one is search. Okay,
remember that. I mentioned that people all around the world are searching for you. Well,
there is no better search engine than YouTube for how-to content. Even google. Google is the only
bigger search engine but google sends people to YouTube for this type of content. Facebook search
engine is just awful. You've probably tried it and like me, been so frustrated. I can't even use the
search engine to find something that I posted in the past. I just have to dig back. Now, LinkedIn
search engine, well it works for some things if you're trying to find a resume or somebody
in your local area who can do a specific job. But searching for content, it's just pointless.
It's like they don't even try. Search engine on Twitter, search engine on Instagram. They just
don't work. But YouTube works perfectly. And if you leverage it, then all these people all around
the world who are searching for your expertise, they will find you and see you as their hero.
The next huge advantage to YouTube is YouTube is a promoter. YouTube has a promotion engine built
in. So, in addition to all this search content that's going to find your videos, YouTube is
going to promote you to new audiences. And how that works is YouTube has a partner program. Now,
YouTube makes money through ad revenue, right? Ads are shown and advertisers pay YouTube money. Well,
YouTube pays you as the creator of the content that the ads are shown next to. YouTube pays you
55% of the ad revenue. So, you and I make more money than YouTube does for advertising. Now,
here's how this applies to you and how it's a huge benefit to you and pay attention to this,
okay? When you make a video that makes YouTube money, YouTube promotes that video to hundreds
of thousands of people often to millions of viewers. And you don't have to pay YouTube
for that promotion. In fact, YouTube pays you. So, these are 2 huge advantages of why you want to use
YouTube to teach online. I mentioned that there's a third, right? So, we've got the search engine,
we've got this promotion engine. And tied to that promotion engine, the analytics is so helpful.
YouTube provides you all the information. They let you know who's watching your videos, what videos
are performing better and why they're performing better. You can look at every detail of every
video and compare those to each other very quickly and easily so that you know how to get better
results and make more revenue from your channel. What I'm known for is my expertise on YouTube.
I produce dozens of different channels that are doing extremely well. And all of my channels are
educational. I really want you to understand the strategy that I use so that you can use it too.
If you follow this strategy, you'll get tens of thousands of views every single day of people who
want to learn from you. I'm going to share with you the abridged version of this strategy now
but I have the whole strategy right there in this episode and I'll reference that episode later as
well. So, there are 5 ingredients. If you want to get massive results on YouTube educational videos,
you need to follow these 5 ingredients. You can't leave one out. Ingredient number 1, you've got to
follow my leaf strategy. If you don't know what the leaf strategy is, watch that video so you can
learn my tree analogy and really master the leaf strategy. So, many people follow the other 4 steps
and maybe go halfway with the leaf strategy. But you won't get results. They just don't get views.
And again, I go into that in that episode that I've linked to up there. Okay, ingredient number
2, you want your episodes to be 10 to 12 minutes in length on average. So, that means some episodes
can be 7 minutes. Some episodes might be 15 or even 20 minutes. Maybe 20 minutes should be the
max. But shoot for an average of 10 to 12 minutes and that will make sure that you get the results.
Okay, ingredient number 3, you need a 50% average view duration or retention rate, okay? What that
means is if people start watching your video and then quickly leave 30 seconds in or 90 seconds in,
you're not going to have 50% of your video watched on average, okay? You want a lot of people to
watch all the way to the end so you have at least an average of 50%. Now, how do you know that?
YouTube tells you. Once you've launched a video and it's gotten some views, you can look at the
analytics. YouTube provides you way more data than this too. But this is a good one to look at what's
the average view duration for this video. And why does this one have 70% and this will only have
40%. Yeah, you might want to compare those videos and see why. Okay, ingredient number 4 is you need
to have custom thumbnails. YouTube will take a random screenshot from your video and show that is
the still image but you've got to design custom thumbnails if you want a better click-through
rate. And you have to have a better click-through rate to be able to succeed and get YouTube to
promote you. When I say YouTube promotion formula, YouTube will promote your videos to more and
more people. You've got to follow all 5 of these ingredients. Okay, ingredient number 5 is volume.
Really? You've got to make hundreds of videos. Now, in the other video, when I share with you the
leaf strategy, you'll have a better understanding of what number is best for you so that you can get
the results that you want. So, be sure to bookmark that video and watch it next. It's called How To
Get A Lot Of Views On YouTube. You're really good at teaching them. After you teach them,
you need to give them a call to action. So, we're not talking about making a promo video. Now, if
you have things to sell, you want to make a promo video but that's not we're talking about here.
These videos are educational. You're answering their questions and you're teaching them. This
is your comfort zone. You know this stuff. You can talk about it all day inside and out and
that's what you do in these episodes. Nothing's different. When you get to the end, you offer
them a free gift. It might be a free mini-course. I often offer that. Or it might be a book that you
give them for free. Now, how do you deliver a book for free? Well, it's either an ebook or you can do
what's called a free plus shipping offer. So, if you can actually hold up a physical book and say,
"Now that you've learned A, B, and C; I want to give you my book for free. It goes way more in
depth and will really help you accomplish X, Y, and Z. Now, I'll give this book to you for free
as long as you cover the shipping costs, then it's yours. So, go ahead and click the link below and
I'll ship this book out to you now." I actually recommend that in your case, I love the idea of a
free plus shipping book because you've got so much expertise. Maybe you've already written a book
find a way you can have somebody else print it and ship it for you. And it's very common to charge
7 or 8 bucks for the free plus shipping cost. And they'll just take care of it for you. But
think about it, if they get this book from you, you've got their name, you've got their email,
you've got their phone number, you've got their shipping address and you know that they're willing
to spend at least a few dollars because they already have with you so far. And in a matter
of a few days, they're going to get reminded of you because they're going to get this book.
People want to buy a course from you. Once they've gotten to know you and they've gotten this value
through these episodes, they want more. Typically, they won't apply what you've taught. And that's
kind of unfortunate. But they won't apply what they've taught until they've purchased something.
But once they've purchased a course, now they've got more of a vested interest and they're more
likely to take that course and actually implement it. In fact, the more you charge for your course,
the more committed they are to get the results from it. A course is one of the fastest ways
that you can make revenue from your YouTube channel. We make revenue in a variety of
different ways. From adsense which is YouTube advertising. We make money from sponsorships.
We make money from full-fee keynote speeches. We make money from event sales, from retreat sales.
We make money from coaching and consulting. We make money from professional services
and we sell things like courses. Now, of all of these, which one do you think you can make revenue
from the fastest on YouTube? Yeah, creating a course. I'm sure there are exceptions out there
but on the dozens of channels that I produce, that's been our experience.
So, you know what's coming next because I taught you about call to action. And I do have a free
gift for you. It's my Influencer Almanac. Now, this is an online resource because I'm
always adding to it and making it better and better. So, what you'll find is all my tools,
all my tips, all my strategies for leveraging YouTube and growing your influence online.
And yep, you can actually just click the link below and get access to that now.