i promise that once you shift to the way you think about your graphic designs the way that you create
your designs will totally change for the better 100 guaranteed this is a smartphone you have one
and i have one too looking at the smartphone ask yourself why do people buy it in the first place
well the first obvious thing is that people would normally say that they get a phone so they can
text and call people right sure but it does go far deeper than that as designers we should be trying
to tap into the deeper thoughts that people might have you know the ones that govern their feelings
people likely by a phone so they can stay up to date with their social media life of course but
this is only scratching the surface and sponsoring today's video is an absolute must for graphic
designers it's where you can download over 55 million resources envato elements learn more about
that later in today's video sure we can look at all of the tech reasoning behind getting a phone
like how my phone is my alarm clock or like how i use my phone to lose a load of money in the stock
market but we need to go even deeper than that one of the biggest reasons why people buy smartphones
or shall i say have the most up-to-date model is belonging people want to feel like they belong
to the mass crowd now you can take quality images and access the internet perfectly fine
on a four-year-old samsung or apple phone but people strive to have the latest tech because
it is a symbol of status there are many reasons to have a phone some are emotional and some are
technical but let's do a quick thought experiment you've been hired by samsung to create a poster to
market the new galaxy model according to samsung they strive to create innovative technology
whilst designing to appeal to the more younger generations cool but now we actually have to
think like the target audience of samsung branding can sometimes make use of theories of archetypes
an archetype is basically a set of personality traits that specific types of people can be
labeled with brands spend a lot of time finding out what archetype or archetypes their brand
aligns with this is so they can then make sure their products graphic design and the marketing
will resonate with the right audience samsung can typically be given the archetype of every man
this archetype label is related to belonging kind of seeking out connections and friendship equality
and the fear of loneliness this goes right back into the thinking that people want to have a phone
to belong and also to fit in then furthermore going back to how samsung themselves have said
they market their brand to younger people we actually do know that younger people like to try
and fit in even more than older people now that poster for the new samsung galaxy phone what kind
of approach will we now have with our design the design will likely use models in the late
teens to early 20s and we probably want to see people connecting socializing and just having fun
we might also want to include ideas of innovation and exploration so that we reflect the nature
of the technology itself that briskly moves me onto the next point in today's video and that is
samson actually have two archetypes yep that's right a second archetype and it's not actually
that uncommon for brands to do this and for samsung they actually target the explorer
archetype the explorer archetype craves adventure they want to explore the world for themselves
they often stay current with trends and they encourage other individuals to have initiative
to grow but how have samsung actually played on this archetype a lot of the marketing for samsung
has been based around exploration and again this does go back to younger people because
they are the ones who typically want to explore the world new feelings and experiences showing
astronauts or new mystical experiences within a design will tap into this yearn for exploration
in the young target audience let's quickly take a different object let's say mouthwash so thinking
like we did with phones think about mouthwash what is the basic idea as to why people buy this stuff
in the first place what is to stop themselves from getting cavities and their teeth just falling out
but we know by now we have to go deeper than that people want to be socially accepted and
not to face any degree of shame or embarrassment having a smelly breath is a surefire way to get
those negative situations and so mouthwash is a key to social peace for many people also at
night time when they brush their teeth and then swirl with mouthwash they will feel accomplished
as if they're doing the right thing now you've probably felt that kind of really nice subtle
feeling when you know you're doing something right for your health it's almost like a self
pat on the back so to speak and that's how brands can actually influence people with decision-making
by dumping anxiety onto them and then supplying a solution for that anxiety in this case bad breath
and mouthwash and as a quick last example take a look at this design here which aims to promote
running and also a device that tracks the steps sure people want to run or jog to stay fit and
healthy we all know that but what is the deeper meaning on this design notice all of the objects
that are trappings of the nine-to-five work job like the laptop and so on the run is abandoning
these things and literally running away from them escaping them running can be mentally therapeutic
to many different people and they use it as a form of escapism and that's how you can make a
design concept by thinking more deeply about what people feel remember that if you do think like
this when designing anything it means you're going to make better designs they will be more effective
and that's what this channel is all about making the best and most effective designs that you can
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it does work out to be really cost effective and yeah you can check out envato elements
linked down in the description box below and until next time guys design your future today peace
you