hey what's up guys thanks for joining me
for a new video as you can see it is
beautiful
outside so make sure you get out every
now and then get some sunlight i know we
talk a lot about ecommerce and that
means we're inside at a computer under
artificial light
but um make sure you get outside every
now and then now i'm going to throw on
my sunglasses because i don't know why
my eyes have always been so sensitive to
light so this makes it a lot easier for
me
to be outside so today i want to talk
about
being in the lower amazon merch tiers i
was talking to a student from one of my
courses earlier today about
feeling stuck and i know we've all been
there before feeling stuck
in those low tiers and you know it's
obviously a lot easier to do it the
second or third time
around now i only have one amazon merch
account but i have helped
quite a few other people with theirs and
um
you know yeah getting out of the lower
tiers when you've done it before feels
quite a bit easier that said
nobody can guarantee you you're going to
make sales right the sales are out of
our control but what we can do is
you know check those boxes of all the
best practices and give ourselves the
best chance of making sales
now the person i was talking to earlier
they are in my course so they know what
the checklist is
and for instance you know you guys
subscribe to my channel you know what do
we normally harp on we harp on things
like design
a lot and it's not that we could even
critique the designs we just talk about
selling on the internet and things you
can do as best practices
to increase the likelihood of getting
clicked in search results that's not
what i'm going to talk about in this
video because this person i was talking
to
already knew that okay and if you guys
aren't aware of what i'm talking about
subscribe to my channel
or consider checking out uh what i've
got available at ryansmethod.com
but i want to talk about again
specifically low tiers
amazon merch and i want to talk about
upload strategy
now this uh this person is a little bit
guilty of
overthinking everything i feel like and
that includes the research process for
print on demand and it's it's okay if
you're going through something for like
the first time or the first few times to
slow down
take your time make sure you're doing it
correctly but uh
i think you know sometimes we
we we think that we didn't get that
instant gratification that instant
success therefore we messed up and if we
can just put in a little bit of extra
time
that maybe all of a sudden overnight
we'll start making regular sales and i
gotta
break the news guys because i've trust
me i've been there before
for me it was with amazon fba when i was
doing product research the first time
well before i launched my first product
so it wasn't the first time but like
i iterated through the process probably
20 to 30 times
over the span of two and a half to three
months before selecting my first product
you don't need to do it that many times
guys chances are i passed by
a handful of products that i could have
sold that would have been successful
now my student was selling print on
demand not amazon fba products
and with print on demand the research
matters even less
like they were obsessing about finding
the golden egg
of niches and they're in tier 25 so i
get it you don't have that many upload
slots
but you know your time is again what's
your end goal to make money well reverse
engineer that how do you make the most
money it's it's not from spending like
20
40 minutes an hour or more
on researching niches you don't need the
perfect niche with print on demand and
even if you find it it doesn't mean
you're gonna make a sale for
sure right it definitely can increase
the odds but
you know also some of the niches that
they ended up finding were a little bit
like too risky i was like hey if you
sell this you might
get rejected and get in actual trouble
or you know not not for ip infringement
but just for uh
what do i say for going against the
grain with what's publicly acceptable in
2021
that's the hint for some of the niches
that they found um as far as the numbers
go perfect niches but as far as the
don't risk your account goes i said nah
it's not worth it
but um i just want to remind you guys
like the best thing to do honestly is
create quality designs in niches that we
know make sales but you don't have to
find the perfect
high demand low competition niche
because by the way it's print on demand
the barrier of entry is so low that if
you find the perfect niche
two hours later you may find yourself
swamped in new competition
because they found it just like you did
so it's not to i'm not trying to talk
you out of like
finding a new trend by the way i mean if
you do that that's awesome but those are
rare you can't count on those happening
what i'm talking about is like you can
like when i say find a good niche
maybe don't go straight for like unicorn
niche maybe go for
rhinos you know rhinos are the chubby
unicorns and make a shirt says
save the chubby unicorns as like a a
niche that sells really well that makes
regular evergreen sales every single day
but without going to like the highest
level
uh niche that everybody knows about like
unicorns right that's just one quick
example
now i do always say if you're in the low
tiers chase trends
so maybe don't go for the the rhinos i
just threw that out there as an example
of like
you don't always have to overthink
things like one of the videos i did
in my course for my students is i went
live and i said you know what we're just
gonna do
random research we're not looking for
the perfect niche we're just gonna look
for niches that move
then i'm gonna show you how i'm gonna go
grab pre-made designs and then throw
them into photoshop
and then add some text and then it's
like what do i always say graphic plus
text
or text only if your graphics suck right
but if you could just get a good graphic
plus some text maybe above and below or
just above or
wrapped around in a circle anything like
that that design is easily good enough
and if it doesn't sell within a week
it's okay it doesn't mean you did
anything wrong you can't nobody can
guarantee you sales unless they're
buying your product right
so what i'm really trying to say is just
make the design good enough often times
like a graphic from a professional
designer
like if you go to all sunsets i'll put a
link in the description those guys are
professionals they make these sunset
graphics that you can pretty much use
with any niche at all
the way i use them is would blow some of
your minds that i make sales in some of
these dumb ways i'll say they're dumb
some of the times not always um but yeah
you can just go grab a subscription and
then you're good you've got the graphics
you need
to make any niche now if you're gonna do
a rhino niche go grab a graphic of a
rhino you may not find that on that site
but there are other places you can go
uh the point is just make the design
good enough now here's the other thing
that i told the student
recycle your designs and when i say that
what i mean
is i see the sun's coming back out so i
got to pop these back on when i say
recycle your designs what i'm really
talking about
is if a design hasn't sold
don't be afraid to replace it now you
don't have to follow some rigorous
schedule but in tier 25 right now as of
recording this in april 2021
i say that because these limits change
um or they've changed a lot in the past
so i'm not sure this these won't change
in the future
but in tier 25 you can upload three new
products a day
so if you do the math 25 divided by
eight
every or sorry 25 divided by three every
eight days
you should recycle your whole catalog if
you've never made a sale now i do
typically recommend not deleting
products that have made sales
because they'll sit on amazon's catalog
forever making you money
so ignore the products that got you out
of tier 10 don't delete those
but the rest of them churn them you know
i think it's called churn right the
turnover
don't be afraid to delete and replace
now if it's two
new products a day or one new product a
day it's still better than zero if
you've got a design
for a holiday that already came to pass
you know obviously delete that unless
it's sold if it sold keep it if it
didn't
don't be afraid to post new designs that
is really the key that i'm not sure a
lot of people do
um i would assume a lot of people do but
i'm not really sure now another thing
real quick before
before i lose this train of thought i
don't think the video needs to be much
longer actually but like
i remember being in the low tiers and
the one thing i didn't do or i wasn't
good about doing
was having a repository for my designs
what i mean by that is like i would make
a design that i really liked
and back then i didn't i mean i'm not
gonna say i didn't know what i was doing
but like i wasn't good at graphic design
i still don't think i'm great but you
know i was learning as i went back then
and i would spend all this time on a
graphic then i would upload it
and then i would delete the graphic from
my computer and
let's say like two weeks later i need to
delete that product from my merch
account
to free up space for a new one well what
the heck
if i want to re-upload that product i
need the graphic why didn't i save it or
if i did save it i don't know where i
put it it's lost
so you want to be good about maintaining
a file system and i've actually got
a friend working on a solution that's
going to blow it's going to change print
on demand forever honestly
he's got a team of engineers around the
world that are really good and i don't
know if i'm supposed to say that much
about it because it's still in beta
and so i'm not pitching you anything but
i'm just letting you guys know that you
know this is
one place you can turn to basically have
a crm
for all of your designs that by the way
you can also then use upload automation
straight out of the crm
and push them to all the the platforms
that we sell on and have like tag
generators working for you
automatically so it's gonna be crazy
and um it's coming soon or at least
that's what he said but
we'll see it's been it's been in the
works for a while anyways save your
designs that's all i'm saying sometimes
that's as simple as just like
using google drive right google drive is
free and the reason i say google drive
is because it's cloud-based that way
if you're on a laptop sometimes and
you're on a desktop sometimes
or maybe you have your work laptop and
your home laptop
it's silly not to be able to access a
file that you can literally
drag drop into google drive and then it
sits there
and you'll never need to worry about it
again because you know it's going to be
there all right and it's like
i think i think i pay like five bucks a
month maybe 10 for
100 gigabytes of space so you can
consider upgrading as well i think i can
put a link in the description if you
guys want to look into that i don't know
if you get like a discount for using my
link or not
but i'm pretty sure i do have a referral
that may give you a credit or something
like that by the way i'm just throwing
it out there like i pay for google drive
so i'm saying hey it's an option
there's other things you can do as well
or just keep them organized on your hard
drive now actually my
on my girlfriend's youtube channel we
did a video talking about organizing
files
i'll find it and i'll link to it in the
youtube cards uh right here above my
head so you guys can check that out as
well
so i think that's pretty much it
hopefully this helps shed some light on
being in the low tiers of amazon merch
do not give up
again make your designs ready good
enough
don't sweat them don't spend three hours
on one design don't spend two hours on
research
find a niche that's selling make a
design that's good enough don't be
afraid to delete it later
a week down the road or eight days down
the road and replace it with something
new but make sure you keep your designs
saved somewhere at a minimum on your
computer i don't know why but
i'm like a clean desktop freak and i
probably just deleted them off the
desktop instead of making a folder
and storing them there so that was my
mistake but you live and you learn
anyways guys thank you for watching this
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tomorrow i'm probably going to resume
the etsy print on demand series
and try to wrap it up soon this week so
i will see you then
you