- In this video, I'm gonna show you 10 marketing tools
that you can use to grow your business,
make more sales, and do it all faster than ever before.
Starting with one of the craziest
and most random pieces of marketing software
I've ever come across, and ending with a marketing tool
that I've personally used to make millions of dollars.
And the first marketing tool on this list
is something that's straight out of a science fiction movie.
So, allow me to introduce you to Anna.
Say, hi, Anna.
- Hi, Anna.
- That's not what I meant, try again.
- I'm sorry, Adam.
Hi, I'm Anna.
I'm an AI avatar created entirely by artificial intelligence
and Adam asked me to be here today
to remind you to like and subscribe to the channel
or robots will take over the world.
- Well, you heard her, and by her
I mean an avatar created entirely through the use
of artificial intelligence technologies.
Essentially digitally cloning a real, living,
breathing human actor.
And the result is a piece of software called Synthesia
that allows you to enter whatever text you want,
choose your avatar,
and then have a relatively realistic video
spit back out that you can use however
and wherever you want.
But as cool as it is, there are a few drawbacks.
First off, it's not perfect.
So I have a hard time suggesting using this
as the core of your content or marketing strategy.
Next, it's kind of creepy.
You see, there's a psychological phenomenon
known as the uncanny valley effect
that basically says that the more something looks
and acts human, the more we like it.
That is until the not human trying to look human thing
does something that reminds us
that it's not quite human after all
and it totally creeps us out.
Another drawback
is that while there is a free version to test it out
and take it for a spin,
if you want it to say more than a few lines,
you're gonna have to pay.
That said, even though, at least for now,
it is pretty easy to tell that Anna isn't a real human
the technology is getting better, and smarter,
and more realistic at an alarming pace.
So I wouldn't be surprised to see
almost disturbingly realistic avatars
created in the coming months.
Okay, next up is another way to create
a virtual avatar of yourself,
but in a slightly more fun and playful way
using Adobe's Character Animator.
Adobe's Character Animator
is a software for 2D character animation,
and it uses motion capture technology
to track your movements
and apply them to the character in real time.
Which is amazing
because it essentially allows you to turn yourself
into any kind of animated character that you want
without needing complicated video
or virtual effects technologies like key framing,
or tracking, or any of that nonsense.
As an example, what I did here
was simply scroll through
and find a character that I wanted,
in this case a talking lemon, and then I just hit record.
And when I moved, the lemon moved.
Where I looked, the lemon looked.
And what I said, the lemon said.
Super cool, super fun, super addicting
and something that I can see myself using
a whole lot more in the future.
All right, next up is a little tool called Character AI.
So let me walk you through that now.
Character AI is another quasi avatar creation
slash engagement tool
that you can use to create a virtual character of yourself
or for yourself or you can simply chat
with some of the already existing characters
in order to get business, or marketing,
or life advice from some of history's greatest minds
or at least fictional representations
of history's greatest minds.
For example, let's ask Elon Musk
what are the best marketing strategies to use today?
And artificial Elon wrote back with,
"The best marketing strategy
is to be as controversial as possible.
This way my name is in the news cycle 24/7,
which is free marketing.
I'm always on the top of people's minds."
Fake Elon is kinda right.
But as the warning at the top of the page
clearly reminds you,
everything that the characters say is completely made up.
Okay, let's try another.
How about asking Tony Stark, aka Ironman,
"What's the best way to grow a business?"
And Tony Stark responds with,
"You need to be extremely creative.
Don't do what everyone is already doing.
Be unique, try new things, and don't be afraid to fail.
Fail as many times as you need until you succeed
because failure builds character and that builds strength.
This way, you can always come up
with the best possible ideas to solve any problem
and succeed in any situation."
Now, I'll be honest, that's not terrible advice
but it's also not hard to imagine a scenario or situation
where these artificial intelligence avatars
are simply handing out the world's most terrible
and ridiculous advice ever.
But I think the real power here, at least in the future
as it becomes better and more advanced,
is to use these characters
to act as kind of a quasi human being chatbot.
Essentially providing customer service,
or answering frequently asked questions,
or doing things that many of the existing chatbots do now,
but just doing a better job of it.
And on the topic of AI powered chatbots,
well the next tool on the list
has quickly become one of the most popular
and definitely the most talked about
categories of all times, which is AI powered copywriters.
Now, when it comes to AI powered copywriters
there's one name that stands out above all the rest.
You wanna take a guess?
- ChatGPT.
- ChatGPT
- It's ChatGPT on a.
- ChatGPT
- ChatGPT.
- ChatGPT
- That's right my friend, ChatGPT.
One of the most powerful and certainly the most accessible
AI powered chat driven tool to ever hit the business world.
What makes ChatGPT so special though
isn't just because it can answer any question
'cause Google can do that too,
or that it has access to most of the world's information
because so does the internet.
But rather what makes ChatGPT so interesting,
and so unique, and so powerful and persuasive
is the fact that it uses natural language
in order to communicate which makes it seem almost human.
And as far as practical application goes,
well you can ask it to do pretty much anything.
For example, I can ask it to write me a 200 word blog post
on how to be more productive.
Not bad, but I think it would work better
if we made it a little funnier.
So let's ask ChatGPT to make it more humorous.
Alright, I like it, but I think I want a little more info
on point number four.
Specifically if there are any studies or research done
that back up this point.
And just like that ChatGPT comes back
with three studies done on the benefits of taking breaks.
One by the University of Illinois,
one by the University of California Irvine
and one by the University of Exeter.
Now this next part's important
but you really do want to fact check the information
that ChatGPT gives back to you.
Fortunately, this is as simple as simply copying over
whatever ChatGPT returns, plugging it into Google,
and then going through a few different links
in order to try to find the original source
of that information.
But there's something else you can do
with all of this content that you're now going to be getting
which is going to make all of your marketing efforts
and content creation strategies that much faster
and that much more effective.
So let me walk you through that now.
I'm sure you already know about the importance of video
when it comes to building and growing a successful business.
But if you're like most people out there
then the thought of creating more video content
can seem a little bit overwhelming.
Fortunately, I've got some good news for you.
Through the use of AI technologies
where you're going to be able to create more videos
faster than ever before,
without even needing to write a single word,
or speak a single word, or even edit a single word
all by using an automatic video creation tool like Fliki.
So let me walk you through that now.
First off, we're gonna need a script.
So let's head back into ChatGPT
and ask it to write a short post
that gives us five more tips on
how to become a more productive entrepreneur.
Then once that's done, we'll copy it all,
head over to Fliki, create a new video,
and paste the script there.
We'll also choose a voice that we like
so let's go with Sarah.
Then Fliki will use its AI
to automatically pick stock video footage
to put alongside our script
and Sarah will narrate over the entire thing.
Now, some of the footage isn't going to be great.
We'll also have to tweak the script a bit
to make sure that the AI voice
doesn't put the em-PHA-sis on the wrong syl-A-ble.
But overall, it's not bad.
That said, there are a few more tools that you can use
under the category of automatic video editors
if you wanna take your video to the next level.
So let me show you those now.
First off is a piece of software
that I use every single day called Recut.
It used to only be available for Mac
but is now available for Windows as well.
And essentially what it allows you to do
is automatically trim out any bits of silence
in between where you're actually speaking.
In other words, it allows you to create
a bit of a rough cut of a video in seconds
rather than minutes or hours.
You can then take this file and import it into Premier Pro,
or Final Cut Pro, or DaVinci Resolve
and do the rest of your editing and tweaks there.
If you're already using something like Premier Pro
well you can do something similar,
but you'll have to switch
to Adobe's digital audio workstation known as Audition.
But there are plenty of other options out there as well
including Kapwing and Olive.
But really you could just go to Google
and type in automatic silence removers
and you're gonna be presented with more options
than you know what to do with.
In other words, it's a quickly evolving technology
and more and more solutions
are coming on the scene all the time.
And all of them are going to allow you
to create better video
and do it faster and easier than ever before.
That said, my favorite AI powered video editing tool
is this next one that I'm gonna share with you.
I've gotta admit it's pretty amazing,
so I'm gonna be trying to use it
in as many videos as humanly possible.
Will I take it too far?
Only time will tell.
And the tool I'm talking about
is DaVinci Resolves Magic Mask.
Now, DaVinci Resolves Magic Mask isn't free
and you do need to upgrade DaVinci Resolve
from the free version in order to use it.
But considering the time savings
especially when compared to the old way of applying a mask
and manually tracking everything,
which was just a giant pain in the neck,
at least for me the cost is well worth it
considering all of the benefits that I get in time savings.
So here's how Magic Mask works.
First, head to the color tab, then Magic Mask.
Select your subject and add your mask.
Then all you need to do is add an alpha output
and you've essentially isolated your subject
from the background.
And this allows you to then put, well, whatever you want
in between your subject and the background.
For example, if I want to have a little monster
peek out from behind my shoulder, I can.
- Hello.
- Hey there little buddy.
If I want to have a bird fly behind me,
well, I can do that too.
Or if I want to magically transport myself
to the middle of an empty stadium,
well, I can do that too, and no green screen is required.
Okay, next up is something that is super cool
and while I still haven't found
an actual or practical use case for it
in the business and marketing world,
I do have a couple of ideas
and besides it's just something that's way too cool
to ignore.
It's called Luma Labs.
And what it allows you to do
is capture any object with your phone
and turn it into a 3D asset that you can use, well,
however you like.
Now, like I said,
I haven't really figured out a super practical way
that I'm gonna be able to use this personally yet,
but I can see the use cases for designers, video games,
maybe even product sales.
So here's how it works.
Luma Labs uses a super nerdy
and technical sounding technology called NeRF
which stands for Neural Radiosity Field.
What you do is pick an object,
I chose my trusty old sports water bottle here,
and then circle it a dozen or so times with your camera
to get a full picture of it.
Then the software gets to work
and you're left with a 3D model
of whatever it is that you captured.
Now, when I did this
I wasn't sure that it was actually gonna work
or how I was gonna use it
so I did it on a messy desk
with my GoPro sitting right beside it.
And so that got picked up in the model as well.
But, you can still see just how cool and powerful this is.
Okay, next is something a little more practical,
and a little more approachable,
and is a must have for creating designs,
or graphics, or marketing materials of any kind.
(air whooshing)
Have you ever had a photo
where you needed the background erased
so you could isolate the subject
or some kind of a product inside the photo
for use somewhere else?
If so, then you probably already know
that the industry standard in order to do this,
for a long time, has been Photoshop
which number one costs money,
and number two is a bit of a slow, and painful,
and tedious process, especially if you're using the pen tool
to go around and manually put points
around every single part of your subject.
And this is where PhotoRoom's background remover
comes into play.
All you need to to do to use it
is drag and drop your photo onto the screen
and just like that, your background is gone.
But in order to see just how effective this was
I wanted to test it against another background remover tool.
And of course, put them both up
against that industry standard of Photoshop
in order to see
which one was gonna deliver the highest quality.
So here's what I found.
When it comes to quality
even when you're using Photoshop's
automatic background remover tool
that you get by selecting subject,
Photoshop still comes out on top.
But PhotoRoom isn't that far behind and it's free.
And when compared to another tool that I tested
called Remove Background, these are very original names,
you can still see a significantly better quality
with the background remover opposed to Remove Background.
Yeah, that gets confusing.
Long story short if you need the highest quality possible,
well, you're still better off going with Photoshop.
But if you're looking for a fast, free,
and relatively decent quality option,
well then PhotoRoom's background remover
is your next best choice.
Like I said, it's fast, it's easy, it's free.
And if you need to quickly isolate your subjects
or remove the background,
especially to get rid that of that weirdo
who keep showing up at your family gatherings
and ruining all your pictures,
well it's a pretty good option.
Okay, next up is my favorite marketing tool right now
and it's one that I've personally used
to make millions of dollars.
So let me walk you through that now.
So my top marketing tool is something called HighLevel
and it's essentially an all-in-one
sales and marketing software.
Now, there's no shortage of features available
with HighLevel from website building,
and landing page building, and follow up sequences,
and lead gen tools,
and all kinds of other neat and cool features.
But what really makes it special is its lead generation
and lead conversion features,
which are powered by an AI workflow
that essentially makes collecting and converting leads
almost effortless.
So here's how I use it.
First, I'll start
with some kind of traffic generation strategy.
It could be organic, it could be SEO,
it could be Facebook ads, or Google Ads,
regardless, wherever the lead originates from
once they enter their name or email address,
well, they immediately get added to my workflow.
This then proceeds to engage the lead in a conversation
and provides responses based on whatever the lead says.
For example,
if all that the lead wants is a little bit more information
then the AI knows this
and can send them to the appropriate page.
On the other hand, if they wanna make a purchase
well I can have the AI direct them
to the appropriate sales page.
And if they want to talk to someone, or book an appointment,
or schedule a call, well, all of that is possible
and it happens instantly and automatically.
And seeing as one of, if not the biggest obstacle
when it comes to lead generation
is the actual converting of the leads,
well, this software makes that whole thing
kind of a lifesaver.
Now, this video is not sponsored but I will put a link
where you can sign up
for an extended free trial to HighLevel
down in the descriptions box below,
as well as get a complimentary strategy session
with the HighLevel team
in order for them to walk you through
how to use the software
and the best use case for your situation.
And if you'd like to see even more examples
of how I used AI and specifically ChatGPT
to build me an entire marketing campaign
from start all the way to finish
then you're definitely gonna wanna check out
this video right here,
which is gonna walk you through everything I did,
step by step, so you can do it too.
So make sure to check that out now
and I'll see you in there in just a second.