If you want to know how to get more email subscribers, you have to check out these high
converting lead magnet ideas!
With the right freebie ideas, your business can really get to the next level because owning
an engaged email list should always be one of your top priorities.
Ready to grow your email list?
Let's do this!
Hi my lovely humans, it's Natalia, welcome back to my channel where I share super actionable
ideas on content creation for entrepreneurs and creatives.
And we have an exciting topic today which is lead magnets and specifically lead magnet
ideas for business.
If you're only on social media, and not directing traffic to any other resource that YOU OWN,
you are missing out a ton.
One of the best ways to turn your followers into clients and connect with them on a deeper
level is having them on your email list.
But now you may be wondering... yeah, Natalia, that's easy to say but how do I do it?
Well, an effective way to build your subscriber base is through a lead magnet, also known
as a freebie.
If you're still confused as to what that is, it's basically an enticing downloadable resource
that you offer for free in exchange of an email address.
And before I hear a moan of disapproval, let me put this out there...
IT'S NOT A CHEAP BAIT TO GET PEOPLE ON YOUR LIST.
Yes, this is the goal but it should always always ALWAYS be an equal exchange if not
overdelivering on value on your part.
Your lead magnet should provide a real, desired result to your audience and actually equip
them with a quick win that takes them closer to their goal.
That's why it's always very important to know who your audience is, what makes them tick,
what their pain points are et cetera so that you can be the one to actually help them.
I talk about this a bit in my content marketing strategy video and if you're creating a freebie
for your audience, it should fit well with your overall strategy so go ahead and watch
this video next.
And even though you want to really offer value with your freebie, please don't think you
need to create a massive piece of content which contains pages and pages of knowledge.
That's not what lead magnets are about.
As I mentioned, it should provide a quick win so it actually shouldn't be too bulky.
And a wee word from me before we move on to the ideas: remember, lead magnets need to
be very specific to what YOU do and offer so they should really be tailored to your
business.
I'll give you X different examples of the types of magnets you can create and I'll try
to give you some ideas of what they may look like in action for different businesses but
ultimately you're the one who needs to figure out the best way to serve YOUR audience and
best showcase YOUR expertise at the same time.
Now that you know how important it is to have a lead magnet of your own, let's take a look
at some examples of what you can create to start growing your email list.
1.
Workbook
And of course, I need to start off with the type of a lead magnet I personally chose and
have seen great results with!
I've created a free Content Marketing Strategy Workbook which helps my audience build a solid
strategy to choose the right channels, attract the perfect audience and get real results
with the content they create.
And workbooks can be a brilliant way for you to provide real value to your tribe because
they are highly actionable and get you a very specific result which is almost tangible.
Since I launched my workbook, I’ve seen a steady growth to my list by around 90 people
per week which, for a very short span of time and with no big following to begin with is
a result I'm super happy with.
2.
Template
If you don't want to offer a workbook which is usually a bit bigger, try creating a template.
It's a super easy idea and a really valuable at that.
The premise of a template is to offer something that your audience can fill and use straight
away.
It can be anything from a graphic design template (or a Canva template for example), a caption
or email template OR something more specific like a simple terms and conditions or a contract
template if you're lawyer.
If you think about it, people hate wasting time on writing or creating something when
they could be doing something else and that's why giving them a plug and play solution relieves
that pain point.
3.
List
With this one, the possibilities are truly endless!
People absolutely love lists (myself included) because they are quick, simple and give them
a sense of control.
Once they download your list, they have exactly what they came for then and there.
If you think about it, it's so much easier and cost-effective to shop when you have a
shopping list, right?
Well, it's exactly the same when you offer a list as your freebie.
They are super simple to make but are usually packed with value.
A few great examples of this are a list of equipment to start a YouTube channel (with
different price tiers for extra value) or a list of resources and tools to help them
do or learn something.
4.
Checklist
This is another type of list, but I like to think of checklists as a different category
because they are much better at springing action!
If you've ever ticked off a to do list, you know how satisfactory it is and that's why
I find checklists to be especially great as freebies.
Apart from the value your audience gets from the list itself, it's that additional layer
of satisfaction that makes it an excellent type of magnet.
If you're a travel blogger, you could offer a packing checklist for specific destinations
or times of the year.
And if you're you teaching people about blogging, give them a checklist of what they need to
do to launch a successful blog.
5.
Magazine
This one may be quite odd to include on the list because it definitely requires much more
involvement on your part, however, I feel like this is a great idea for a magnet that
works brilliantly in certain niches.
If you're in a fashion or beauty industry, you're a photographer providing education,
or have a cooking blog, this might be a unique way to differentiate yourself from others.
Having a monthly magazine means you can create a more engaged audience that awaits the next
edition eagerly.
It's also an awesome opportunity to collaborate with other businesses in your niche, build
strong partnerships and cross-promote between your respective audiences.
I get that this one is not for everyone, especially if you're a one man band, but may be something
to consider if you have the resources or a team to start distributing an online magazine
through your email list.
6.
Monthly downloadable
Creating monthly downloadables is another way to capitalize on the benefits of this
regular offering but without the work involved in publishing a magazine.
I've seen this applied with amazing results in a creative space.
Again, the downloadables can vary greatly and there are tons of things you can offer
this way, but to give you a few examples, it can be a small pack of stock photos given
out to use freely as a photographer, a beautifully designed monthly calendar page with seasonal
tips for your niche (which I've seen perform so well both for a gardening expert and a
graphic designer).
It can even be a monthly wallpaper for desktop or mobile created from some of your best travel
shots.
7.
Guide
The best performing types of guides are the ones teaching people how to build or start
something.
It can be in a form of a manual, showing how to use a piece of equipment, a tutorial on
how to start growing your own fruit and vegetables, how to launch a successful course or build
an email list like what we're trying to do here.
Guides are fantastic because they serve as a roadmap and it means your subscribers can
follow a step-by-step process which takes away a lot of researching and thinking for
them.
Plus, they can avoid common mistakes many people make when they're just starting out.
8.
A Series
Creating a series is a fantastic way to serve your audience over a short period of time.
This can come in the form of 5 great tips sent each day after subscribing or a mini-course
on a very specific subject your audience is interested in.
Think of a way in which you can actually deliver useful knowledge to your people that's specific
to your niche.
Personally, I absolutely to cook and I've actually subscribed to a few lists this way
from amazing food bloggers who shared really awesome recipes over a week from me signing
up and kickstarted my journey with a new cuisine by teaching me about unique ingredients and
new techniques.
My favorite benefit of this type of magnet is that it allows you to identify the really
committed, engaged crowd who are more likely to become very warm leads and at the same
time, it weeds out people who are just there for the resource and are not interested in
what you can provide outside of it at all.
This is honestly how it is and there's no point in whining about how ridiculous it is
that people just come, download or get what you offer and then dash.
If you think about it it's in YOUR best interest to curate an engaged email list since with
more subscribers you're often paying for an email marketing platform so each person should
really be there for a reason.
Plus, would you rather to talk to a huge crowd that doesn't even open your emails regularly
or would you prefer to have gathered a strong, engaged community around you who are actually
interested in what you're talking about.
But I digress.
Let's move on to number 9 which is
9.
A sample of your product
Offering a small part of your product to new subscribers is a gem tactic to showcase its
benefits and give people a feel for what they will get when they purchase from you.
This works brilliantly if you're selling an online course in which case you can share
one module for free.
But it's not the only option and you don't have to be a course creator.
As an author of a book or an audiobook - give away a free chapter and if you sell Lightroom
preset packs or LUTS - share a free preset to your subscribers.
Not only are you then really showing your expertise and actually offering something
that people normally need to pay for, but after consuming that one chunk, your subscribers
may want to get more and therefore are more likely to actually buy from you.
And even if they're not quite ready then, you have them on your mailing list which means
you can nurture the relationships and warm them up so they may be enticed to buy in the
future.
10.
Quiz
This is honestly a golden idea for a lead magnet because it's super fun and engaging
and it's allowing many businesses to really build their lists fast!
But it's not only beneficial to the client.
It's a great way for you to segment your audience based on the quiz results!
For example, if you're a yoga instructor, you could have a quiz helping your clients
choose what the best type of yoga class would be for them.
This extends to other types of businesses and helping your customer find the best fit
for them is a brilliant way to give a nudge towards a purchase.
And because quizzes are so fun, you can really think outside the box and find your way of
entertaining with them.
It can be a personality test (like what kind of home you should buy based on your personality
type) or they can discover their superpower ;)
The idea behind the quiz is to really tailor it specifically to your audience and provide
a very useful insight to them at the end.
You can take it to the next level and provide them with a bunch of great articles from your
blog based on their results, offer them a roadmap or in the case of the yoga teacher
example, offer a free first class specific to their result.
This way people can know and feel well-taken care of so is an email really that much to
give in exchange for the value they're getting?
That's what I was talking about in the intro with the whole overdelivering thing.
There are many other examples of great lead magnets like a cheatsheet, an eBook, audio
training or even a guided meditation.
But in this video, I wanted to include those which in my opinion are the most effective
and high converting.
So which one of those will you be trying out?
Do you think there's anything missing from the list?
Share your thoughts down below in the comment section.
As I mentioned at the beginning, your lead magnet should always sit well with your overall
strategy so if you don't have one worked out, check out this video to build a strong Content
Marketing Strategy for your brand to get real results.
And if you want to learn more about content marketing to take your business to the next
level, jump on this playlist next.
Hit that like button if you enjoyed the video, it really helps a lot, and of course, subscribe
to my channel to get more super actionable tips.
As always, thank you oh so much for watching and I'll see you...
next time!