So I don't know if it's ever going to be completely possible
to be 100% sustainable, but I think you can start off
by not ordering as many clothes off the internet.
No one needs that many clothes.
I think ultimately no, it can't be sustainable
because everything is going to have an impact of types,
but what we can do is actually radically reduce
the impact that it's having.
Fast fashion can be described as
clothes that come out every single week
in order to satisfy the consumer's needs and wants.
And as we're finding out, it's incredibly bad for the environment.
We live in a world of Instagram where there's just images
every second of the day just being pumped onto your feed.
And I think that when it comes to clothes,
this creates this excitement in the consumer
where they constantly need more.
I think particularly in the United Kingdom
we have a problem with fast fashion
and very much profit-driven fashion industry.
Ever wanting cheaper and more affordable,
more rapid turnaround types of clothings.
Something might be half as cheap,
but if it lasts for only 25% of the time it's a false economy.
Garments are made for lower quality,
which means that they're worn less
and then actually ultimately thrown away into landfill or incineration.
And all of this is very bad
for dwindling natural resources on this planet.
Just like diversity,
being sustainable is a real buzzword right now,
and a lot of companies are jumping on that bandwagon
because it makes them look good,
it makes the consumer feel that they're doing something good
when they buy a product as well.
On one hand the fashion industry has been very irresponsible
in the pursuit of always having new looks and new trends
and celebrating obsolescence, some people might argue.
But also with that has come a very rapid processing ability
and the opportunity is to embrace these new fibres, new processes,
new, more environmentally responsible technologies
which actually will make for a more sustainable future for us all.
Certainly some of the more environmentally sound materials
are more expensive but increasingly, as their popularity grows,
the actual cost of the fibre and the manufacture
will actually come in line with other traditional fibres.
I would like to think that the UK has pioneered
some of the most radical and innovative areas of fashion,
both in production and stylistically,
and the opportunity now lies with us to do the same
and become global leaders in responsible
and accountable fashion too.
So I definitely think companies need to be transparent
when it comes to how they recycle their clothes.
I think that they owe it to us,
and I think they owe it to the environment as well.
First of all, think about it.
Do you want it or do you actually need it?
Try and discern between those different states of mind.
And if you do absolutely need something,
really consider what it is that you're buying,
where it's from, what it's made from.
Here are some of my top tips
on how to make your wardrobe more sustainable.
Wash your clothes less often.
The average laundry cycle releases thousands
of tiny plastic fragments into the waterways.
Before you purchase something,
make sure that you can really commit to wearing it at least 30 times.
Dressing sustainably does not mean that you have to compromise on style.
The honest truth is that actually fashion is happening
and it will continue happening,
so this might actually prompt more creative explorations of the space,
more responsible, accountable types of design and consuming,
potentially into the digital or the virtual.
The fantastic thing about the problem with clothing
is we're all part of the problem, but we're also all part of the solution.
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