Hey, This is the Daily OverPass. My name is Eric and I make apps
Now today I wanna talk about
Google Play ASO and the new feature of the Acquisition Report
Okay let me start this video first by apologizing if this is old news for you.
As is mention before we've filmed the video a couple of days in advance
So, This is breaking news for me right now.
And I'm really excited about it, But you may already know about it.
But I wanna talk about it anyway just in case you don"t.
So last Friday Google Play announced that they're gonna add some
New Organic features to the Acquisition Reports.
We talk before, we did a video before about the user acquisition Reports
and how important it is for you're acquisition strategy and you're ASO Strategy
But they've made the ASO part of it, so much more important.
So you see on my screen, Android Developer's Blog. Where they start adding
New Insights, So you can see which and how people actually finding your application
You see before, Even though I was focusing on a certain keywords,
I was never sure how people were finding my Applications.
I made assumptions based on it.
I knew that they must be finding this way or this way.
But I don"t know all the ways that they coming in.
And people told me about how can i use Google Analytics
and things to find those different keywords.
But I've never been able get that to work maybe its just because I'm stupid or whatever.
But now, Its a part of the Acquisition Report.
So I'm gonna show you guys my Acquisition Report.
I hope I'm allowed to do this.
Right, So you can see the stuffs that I'm talking about.
The numbers are not great. I'll just say that right out front
But, Just you can see what were talking about so,
Have a look at my User acquisition Report.
Before, and I got my policy statement in here.
Before we did have this thing, the Store listing visitor,
The first time installers.
The Buyers.
At the last, live stream.
we're looking at that from a lot of different applications,
and say how important it is.
That if somebody's comes in here store listing page they don"t
actually download then you know it's a screenshots or your description
and how you convert them.
So my conversion right here is 26 percent, Which is not great.
However, we've got these new insights down here. Where we can see
where people are coming from. And the biggest one
So you see how many are coming from ad campaign
ad campaign mining at the moment.
and how many are coming from google search, etc.
But if you click on search here, I can see what keywords
people are searching on.
Now, I can see people are searching "spy"
Their searching "Ear spy", "ear agent" I can see based on those keywords
what are the conversion rate on those.
And you see a lot of these.
I've talked, I did so many videos about localisation.
That my kids make fun of me. Because dad you do another video about localisation.
But, I've just think it's really important. Because of this report
Now I can see, that localisation is paying off.
I can see the Spanish word for spy is paying off.
The other languages are paying off.
So I can see how people are finding it and using that information,
I could start capitalize a bit more on that.
So, We've talked before about how you do your keywords research.
And you start thinking "How can I rank for this keywords?".
Which are not as competitive so that I rank higher with them.
But we never really knew how well they will working,
And now on Google play at least we can see this.
Another thing we can see here, Which I find very fascinating.
Is I can do by country, and i don't even know if this was a case before.
I mean, I don't even know if I notice it. But I can see my conversion rate.
Like i said, it was 26 percent overall.
In the United States, I can see my conversion rate is 30 percent.
In India, It's 59.2 percent. It's nearly double.
So this lot of things to look at and because i know this,
i know my conversion rate is higher on one country.
Maybe if i'm doing an Ad Campaign. I could focus on that.
Or i can start looking at what's the difference between that description
in this one. Because i know this one i may have tweaked overtime.
But i didn't hire the translators to do that, What have i changed to do that.
Anyway, I don't want to go too much in this report.
Now. but its really, I just think,
huge thing towards our ASO efforts
I mean, we worry a little bit about the repetitive content policy.
and all of the new things coming out.
But google play is, I just think the platform is getting
Better and better and they're really making it easier for developers
to proceed going forward.
So, im very excited about this. Im gonna probably spend the next week
going through numbers and see what things look like.
But i wanna point this out to you in case you have'nt seen it.
And let me know what you guys think.
Have a play around on it and this is gonna be a big part of the strategy
going forward where we talk about ASO efforts this is not just.
find a good keyword, find how competitive it is, measure that.
Our people actually finding you through that.
If they are finding you through it, are they converting,etc.
So anyway, That is it for today, I will talk to you guys again tomorrow.