Did you know you can sell your Printful products on YouTube?
How?
With the Shopify x YouTube integration.
Hello, It’s Michael from Printful.
In this video, I’ll guide you through the steps on how to sell merch on YouTube with
Shopify through the YouTube Shopping feature.
After I show you how to set up your YouTube store, I’ll share marketing tips so you
can start planning a strategy to sell your products.
Let’s quickly go over what YouTube Shopping is and why it’s a good idea to sell products
on your YouTube channel.
YouTube Shopping
YouTube Shopping is an ecommerce solution that allows brands and content creators to
sell products through their YouTube channels.
YouTube is one of the most popular social media platforms, and according to Statista,
over 2.6 billion people worldwide use YouTube once a month.
When you combine the second most popular social media platform with ecommerce, you get a powerhouse
tool to streamline the shopping experience for consumers and fans.
The integration between YouTube Shopping, your Shopify store, and Printful is seamless.
Everything is automated to speed up the process, from receiving orders to creating and mailing
products.
Plus, fans will never know that someone else is taking care of the creation and shipping
of their purchase, as there’s no Printful branding on any of the products.
We’re a white-label company, so all the logos, graphics, and designs are yours alone.
—--------------------------------- In order to connect your YouTube account to
Shopify, you will need to have these three things set up.
Your account must be an active YouTube Partner.
There are minimum requirements for a YouTube account to be eligible for the Partner Program,
like the number of subscribers, watch time, and other specifications.
I’ll leave a link in the description to the list of requirements from YouTube with
more details.
You'll also need to have a fully set up and verified Google Merchant and Google Ads account.
Make sure to verify your identity on your account and complete the necessary steps on
your store to prevent your Google Merchant account from being suspended.
For example, set up a privacy policy, shipping policy, returns policy, and a contact page
on your website, with a clear way to communicate with you.
Lastly, connect a Google Ads account to your Google Merchant account.
You won't be required to create or pay for any ads, but to finish setup, you will be
asked to add a payment method.
Signing up with Printful and Shopify
You’ll need a Printful account to create products and a Shopify account to sell them.
If you don’t have a Shopify store, a Printful account, or haven’t connected them yet,
check out our tutorial video Getting started with Printful and Shopify.
In this video, you’ll learn how to create a store with Shopify, connect Shopify with
Printful, create products with Printful, and publish your products on your store.
Once your store is set up with Shopify and Printful products, you can connect your Shopify
account to YouTube and start selling.
Connecting YouTube to Shopify
In your YouTube account, click on your profile picture, then head to YouTube Studio.
On the left-hand menu, go to Monetization.
On the Monetization page, go to the Shopping tab, and click Getting Started.
Click Connect to store, then select Shopify, and click Continue.
In this step, click the Go to Shopify button.
You’ll be taken to the Google channel app on the Shopify App Store.
Make sure you’re logged in, and then click Add app.
At the top right, click Add sales channel.
On this page, select Connect Google account, and sign in to the Google account that manages
your YouTube channel.
Back on Shopify, be sure to complete the list of requirements.
After you complete the requirements, connect your Google Merchant account or create a new
account if you don’t already have one.
If this is your first time creating a Google merchant account, be sure to add a phone number
and address in your store's contact page.
Another thing you want to do is make sure that you have a shipping policy, privacy policy,
and return policy set up and shown in the footer of your website.
This will help avoid getting your Google merchant account suspended.
Next, enter your phone number to verify your identity.
You’ll receive a code in a text message, which you can add to the field in the prompt.
In the section Your product feed settings, select your target country, language, and
shipping settings.
Last, read the Terms and Conditions, select the check box, and click Complete setup.
You’ve now connected your Shopify store to YouTube.
Syncing products to YouTube
To sync your Shopify products to YouTube, go to the YouTube Shopping section and select
Get started.
You’ll see the list of requirements.
Make sure your channel meets these requirements and click Continue.
Then, in the Select a YouTube Channel section, toggle the dropdown and select your YouTube
channel.
Lastly, read the terms for YouTube Shopping, select the checkbox, and click Complete setup.
After you complete the setup process, your products will be reviewed for compliance under
YouTube and Google Merchants policies.
In order to get your products approved you will have to edit the Google fields for each
product.
You can do this from the product settings.
Head over to products and select the product you want to edit the Google fields for.
On the product setting page, you’ll see a section called Sales Channels and Apps.
Select view product under the Google sales channel.
Add the info needed for Google Merchant.
Once you finish setting this up for your products, they will be reviewed.
The process takes 3 to 5 business days.
Once your products are approved, they will appear in the YouTube Studio’s Shopping
tab under the Monetization page.
Congrats, you’ve now synced your products from Shopify to YouTube.
We’ll leave resources down in the description with the steps on how to add the products
to your videos and channel.
Marketing tips
You’ve successfully connected your store, and now you’re wondering, what can I do
to make more sales?
You’ve completed the first step, expand your reach into new territory— YouTube Shopping.
Think about the options you have available and plan around those tools.
You can even take inspiration from other YouTube channels to study what they’re doing and
learn about what works for them.
Early tests from YouTube Shopping have shown that your audience can get most excited to
shop when you have new products.
Plan your marketing strategy around new product launches, shopping deals, and relevant events.
When creating content to bring attention to your product, you want to focus first on the
value and message behind your brand.
Then find a unique way to introduce your products without having your fans feel like you just
put them through a sales pitch.
Something that has worked for other YouTube sellers is creating limited or exclusive products.
Scarcity drives demand and can increase your sales.
Consider making a special edition of your design to be sold exclusively on your YouTube
channel.
This strategy can also help grow a loyal fan base that will keep them returning for more
content and special merch sales.
And that’s it!
I hope you found this video helpful.
Are you planning to start selling products on YouTube Shopping?
Let us know which products you’re excited to launch on your YouTube channel.
If you have any questions, please ask us in the comments section.
I’ll be happy to help answer them.
Thank you for watching, and see you next time!