Are you thinking about a career in marketing or even more specifically
digital marketing well so are you in about a hundred and fifty thousand
others in today's video we're gonna talk about the benefits of marketing
education and specifically taking some sort of course or program on digital
marketing if you're planning on starting an online business a digital marketing
agency or even a personal brand of some kind or e-commerce store so if you're on
the fence about taking a course of some kind in digital marketing stay tuned
we're gonna discuss why you might want to consider taking one in this video all
right welcome back everybody and thank you for joining me my name is Jordan
Steen also known as Cereal Entrepreneur and at this channel we're going to
discuss everything that you want to know about starting a marketing agency a
personal brand an ecommerce store whatever you want to do online we help
you with that here so if you're wanting more information about that hit the
subscribe button and the notification of bell so that way you get updates with all
of our newest videos our free giveaways all of our free training everything that
we do oh and make sure to stay tuned to the end of today's video and I'll show
you what Billy Gene has to say about our marketing course so the job market for
digital marketers is expanding rapidly as a matter of fact by 2020 they think
that there should be about a hundred and fifty thousand more jobs for digital
marketers and not enough demand to supply those jobs and the reason why is
because most colleges still are just now introducing digital marketing as a
concept into their programs it was not even something available when I was in
college just a few years ago so it's something that's still new and they're
still trying to figure out how do we teach everybody about this and so really
there's a lot of you know limited options outside of that a lot of people
aren't going to school for digital marketing degrees they're still learning
how to do it either by bootstrapping and learning themselves or by going out and
finding some course of some kind that somebody else out there who's got a ton
of experience with digital marketing has put together for people who are wanting
to learn more about it so what's really cool is companies are really starting to
see the importance of this education and the best thing is you still don't have
to have a marketing degree or a college degree to get the job done really people
want to see that your able to produce results and that you've
been through some formal kind of training that actually goes into you
know how to run these campaigns that was taught by someone that actually has
experience right and so that's what we want to talk about today and talk about
what these benefits really are if you're considering well what do I do what
really is a benefit of a marketing course so the first thing I want to talk
about is structure and that's what most people don't understand they try to go
on and say that you can just get on YouTube and watch all the videos you
need which that might be true but if you don't know really what you don't know
then how are you ever going to know right basically what I'm trying to say
is you can't determine what the structure is if you've never done it
before there isn't really a guide on here's the structure of what you should
learn step by step so that being said you should actually go and find a course
that provides structure for you that you're comfortable with finding the
areas that you need covered that you aren't really sure about that you
haven't really learned about in the past and take that course into consideration
because of what it's actually laid out in the table of contents if you will of
the program the next thing that a marketing course is going to provide you
is a community of other people that are going through the same things that you
are right now so the cool thing about a lot of these people who start courses is
they usually have some sort of open community of people who are actually
going through that program at the same time and that allows you to communicate
with these other people get feedback give advice work with other people on
projects get ideas really it's a great way for you to communicate and stay in
touch with people who are doing the exact same thing you're doing right now
so they're going to be able to relate to the experiences you're going through and
help you through those situations yes if you're kind of new to all of this and
you haven't actually gone through any kind of training whatsoever and you're
still kind of considering well do I want to start a marketing agency maybe do I
want to try something else what I want you to do is this check out this
training that we put together on starting a marketing agency in 2019
right up here and by watching that video it'll actually show you another link
that will give you a free two week training on starting your marketing
agency so check that video out the top right-hand corner Like I mentioned earlier
the industry in general is not at the point where people have to have a
college degree to get the job or a digital marketing agency that's really
the coolest part about digital marketing a lot of these jobs are things
that people really pick up freelancing so for example web development Photoshop
and editing video editing copywriting or just writing in general these are all
skills that people learn just picking them up throughout life it's not
something that you necessarily have to have a college degree for but you do
have to understand how those practices incorporate into digital marketing
strategy and so that's where the big kind of miscommunication comes when
people start looking to hire other people like well we don't necessarily
have to look for people with degree but if you really want to stand out from the
competition with your agency or be it if you're trying to get hired by an agency
what can make you better is a course just like this one that we promote or
just like any other marketing courses out there that are taught by
professionals the biggest issue is that most people look for a course based on
hype instead of actual results and so just make sure you do your background
research to find out if it's gonna be worth it for you Oh have you ever taken
a course before if you have write in the comments below which course you've taken
I'd like to know leave it regula okay thanks
oh and if you're enjoying today's video with that thumbs up button for me just
so that way other people just like you can see this information so you're going
to want to look for a comprehensive course that covers all of the major core
concepts of digital marketing which I've coined as SWEPS which stands for social
media marketing web marketing and design email marketing and automation
pay-per-click marketing otherwise known as Google Ads and search engine
optimization which is you know organic search engine results plus it's cousin
content marketing which is the CM that you'll sometimes see in there so those
are the major things that you're going to want to learn no matter whether
you're starting an e-commerce business a marketing agency a personal brand
whatever you're trying to do online you need to understand those core concepts
so that's why I recommend when you're looking for a course you'll want to find
something that goes over all of those concepts and how to incorporate them
into a comprehensive campaign a comprehensive campaign sorry that allows
you to build a strategy that's going to get results
now guys to wrap it all love the biggest thing that most people do is they make
mistakes in their marketing strategy or just their strategy in general when
going out there and trying to make money online so for example agency owners will
typically go out and start trying to get clients for their business just because
they think they understand Facebook marketing when in reality you have a lot
of other things you're gonna want to learn first before
you just go out there and start getting client thus they go out and get a client
and then they fail to get results because they only focused on Facebook
and creating content when really it was about much more than just running
Facebook ads for that business that's where a lot of people make the mistake
is they go out thinking they're prepared but they really didn't put the time and
effort into the education side of it and you guys hear me talk about this all the
time to get results for those clients another issue could be something like
you not having your team in place to start running these campaigns and
building the strategy and building the campaigns outright you don't have that
team in place but you just sold ten services to a potential business you
should at least have been reaching out to people on upward or those ten
services you plan to provide where you even decided to actually go out and
pitch that proposal to the clients so that way when you do close them you come
back and you're already in the process of finding people to fit those jobs
otherwise you're gonna spend the first four to seven to 15 days trying to find
people to fill jobs for work and then that's gonna delay you on everything
else just make sure that you're doing the right things taking the right steps
and really committing to the education and not only that but to understanding
the processes it takes to either start a business and become successful there or
to get into a digital marketing job role at another agency and work your way up
to a management level position they're finally put in the work because the
courses are only as good as the amount of work that you put in to learn too
many people out there think I'm gonna take one course and I'm gonna spend 300
bucks and I'm gonna practice it for two weeks and now I'm a pro guys that's the
most backwards thinking I've ever heard of do you think a lawyer or a accountant
doctor you know anybody with a real you know professional style job a general
contractor even do you think these guys are going out there and learning for two
weeks and then going out there and doing all of these amazing professional style
jobs no they're doing it for years and years getting experience before they
even call themself a professional so keep in mind guys that even if you
finish six courses in a matter of four months you're not a professional still
you still have plenty of room to grow I'm still growing and learning all of
the time and digital marketing because things continually change but also
there's new things that I want to take on or new areas of digital marketing
that I want to try and master because it really does take years and years of
experience to be able to say that you're a master at something
that's it for today's video guys thank you so much for watching since you
stayed tuned to the end make sure to check out this video up here in the top
right hand corner on what Billie Jean had to say about my marketing course and
make sure if you haven't already you hit that subscribe button and the
notification bell outside of that I'll see you guys on the next video until
then Cereal Entrepreneur out bye guys thanks take out that thanks in the take
all that out yeah good take the things out for sure
I want another things in it ready to start living the six-figure work where
ever be your own boss lifestyle well at Cereal Entrepreneur Academy we'll teach
you how to use a laptop and internet to start your own social media and digital
marketing agency get started with our free Facebook Ads training links in the
description below guys see you in the course Cereal Entrepreneur out