Nobody wants their business to lose market share, get lost in the sea of competitors,
and die a slow and painful death. So in this video we’re talking all about business growth
strategy, and I give my top 9 tips that any entrepreneur can use to build and grow a wildly
profitable business.
Hello and welcome, my name is Adam Erhart and you are watching the Modern Marketing
Show. Where we take different marketing tactics, tools, tips and strategies and break them
down into bite sized actionable clips that you can use to immediately take your business
to the next level.
As far as I’m concerned, studying and implementing business growth strategies are one of the
most exciting parts of doing business. After all, most people don’t start a business
to plateau, stay stagnant, be boring, and do the same thing every single day never improving
or getting any better. No, the real fun in business, and in life, is progression, and
that means learning everything you can and then implementing what you learn to create
more value. So, what are some business growth strategies that you can apply today to immediately
start to scale up your business? Well, here are 9 of my top business growth strategies
that you can apply today to immediately start to grow your business.
Our Number 1 strategy today comes to us courtesy of Tony Robbins, and that strategy is to focus.
Maybe you’ve heard the phrase, he who serves two masters pleases none? Well this is applies
to business as well. You simply can’t be everything and do everything all at the same
time, you need to focus. And if your goal is business growth then the first step is
getting crystal clear on your business, your target market, and the value you provide.
Number 2 is to leverage your current assets. You can save a lot of time and money by simply
looking back at some of the marketing assets you’ve already created. These could be old
blog posts, articles, proposals, white papers, videos, or any other marketing materials that
you can edit, repurpose, spruce up, and send back out into the world.
Number 3 is to ask, or in other words survey your current and potential customers. Ryan
Levesque wrote a great book on this appropriately called, Ask, which I highly suggest you check
out, read, and then apply to your business. This one book has enough wisdom and insight
in it to dramatically help grow your business.
Number 4 is to hustle, but more than hustling, you need to spend a few minutes to get real
with yourself and ask, just how hard are you actually trying to grow your business? Are
you working longer hours, networking with more people, creating more content, reading
more books, taking more courses, or just going through life, business as usual? Often times
a little self pep talk can help get you back on track and reignite the fire and desire
to grow your business.
Number 5 is to teach. And when I say teach, I don’t mean it in the traditional school
type of way, but rather in a way that allows you to better communicate the unique value
that your business provides, and how it can help your target market. If you look around
for ways to teach others about what you do, and be sure to make it more about the value
that’s provided then about you or your business, you help to position yourself as a giver and
an authority on the subject. Both of these work together to help grow your business.
Number 6 is to give and give some more. All the credit for this goes straight to Gary
Vaynerchuk who’s book Jab Jab Jab Right Hook is a staple reading requirement for any
entrepreneur. One of my favourite quotes is “There is no sale without the story; no
knockout without the setup.” Giving is the set up, and the more you give the better positioned
you’ll be when you go in and ask for the sale. If you want to grow your business, first
ask yourself how you can give even more value to your customers.
Number 7 is Pay to play. Paid traffic and online advertising are phenomenal tools for
instant business growth because they allow you to buy traffic, or in other words, put
your offer directly in front of your target market. Unlike almost every other form of
advertising out there paid traffic allows you to get your message out and in front of
people in as little as a few minutes. That means you can go from no traffic, to tens,
hundreds, even thousands of visitors in a matter of minutes or hours. If you need to
grow your business now, start taking a look at paid traffic sources like Facebook Ads
and Google Adwords.
Number 8 comes to us courtesy of Grant Cardone where he advises to fill up your pipeline.
Filling up your pipeline, or your funnel is probably one of the most important parts of
business growth. You need to keep a steady and consistent supply of new leads coming
in if you ever want to grow. And the better your funnel, the more scalable, sustainable,
and profitable your business growth will be. Filling up your pipeline all comes down to
marketing, which is good news, because if you combine the previous steps I’ve just
discussed, you’ll be well on your way.
Number 9 is to put everything we’ve just talked about together into the ultimate business
growth strategy. Start by getting clear on what you do and what value you provide. Then
be sure to ask your current and potential customers what they care about so you can
craft your message and marketing around that. Then edit your existing marketing materials
to reflect that, and give away as much value as you can by teaching in a non-salesy way
about how you can help others. Lastly, use paid traffic to fill your pipeline and keep
a steady and consistent flow of leads coming into your business. When your funnel is dialled
in and you’re seeing good results, simply scale it up, and your business has no other
option than to grow.
So thanks so much for watching. If you enjoyed this episode be sure to subscribe to the channel,
give it a thumbs up, and if you have any questions, comments or suggestions for a future video,
be sure to leave them in the comments section below. If you’d like more content like this,
then head over to AdamErhart.com and sign up for the Modern Marketing Newsletter because
this is where I share my best tips, tricks, and strategies that I don’t share anywhere
else.
Take care for now, and I’ll catch you next time on The Modern Marketing Show.