- Google is already the most popular search engine.
You already know that.
Focusing on Google can drive you a ton of traffic,
but did you know there's another search engine
that can drive you a ton of traffic?
And no, it's not Bing.
This search engine is so effective,
I'm getting over 100,000 visitors a month consistently
from this search engine.
Hi, everyone, I'm Neil Patal
and today I'm going to discuss SEO beyond Google,
how to rank on the best alternative search engine.
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So, you're probably wondering what is this alternative
search engine that I'm getting over
100,000 visitors a month, and some months,
I'm getting over 200,000 visitors a month from?
Well, it's YouTube.
YouTube SEO is totally different than Google.
Before I get into how you can rank on YouTube,
of course you know you're going to already
have to create videos, but with YouTube,
here's the thing, Google takes a long time to decide
who's ranking on page one.
YouTube, you can rank for a competitive keyword
like SEO, within 24 to 48 hours at the top.
The first tip I have for you, is to push the video
as hard as possible in the first 24 hours.
The big component of YouTube's algorithm
is the better the video does in the first 24 hours,
the better it's going to rank on YouTube.
Most people look at YouTube and being like,
huh, it's probably like Google.
If I keep optimizing over time I can continually
rank higher in the rankings.
Not so much. It's more so if you do really well
in the first 24 hours, you're going to continually
do better in the long haul,
and your ranks are just going to shoot to the top really fast.
So, in the first 24 hours, when I release a video,
I'll do a push notification through subscribers.com.
A lot of times I'll do a e-mail blast,
a combination of those two things
help push my videos to rank higher.
The second tip to ranking really well on YouTube
is only produce content that you know people will love,
and you can end up going on YouTube
see what's worked in this space, what hasn't.
You don't want to produce content that people hate
because if you're ranking really well on YouTube
and for a whole month you produce content that people hate,
your overall channel score decreases,
and you'll find that your rankings,
the content that's shared through the browse feature,
suggested feature, it'll all start going down
and your YouTube channel will start dwindling.
So, they look at it as not just on, hey, is the video
really popular in the first 24 hours?
But, are you constantly producing good content?
If you think a piece of content's going to suck,
you're better off not releasing it than having it out there,
because it can hurt your rankings
and create a negative effect.
The next tip I have for you is to upload
a SRT file on YouTube.
You're thinking, hey, YouTube can automatically
add close captions, why do I need to upload a SRT file?
Well, here's the thing, a SRT file tells YouTube
that this is what the video is really about.
They know that if they use their machine learning bot that,
yeah, they can transit with your videos on,
but there still could be some errors and it's not perfect.
When you upload a SRT file manually,
you will notice that you'll rank higher
and you can just go to sites like rev.com,
get a SRT file, and upload it.
Another quick tip for YouTube is upload
SRT files in different languages.
YouTube is trying to get more competitive
in the United States, but it isn't that competitive
overseas, yet, it's really popular.
So, make sure that when you have a video,
translate and transcribe it, upload the SRT file.
When you do that, your rankings will go up over time,
especially in those regions where it's not competitive
and it's easy, quick traffic.
Once you do all of that, I want you to
head over to Ubersuggest, type in the keywords
that you want to rank for.
It'll give you all the long-tail variations
and on Ubersuggest, click on the keyboard ideas report,
then under that keyword, there's a related tab.
The related tab will have other similar keywords.
Consider including these keywords within your description,
your title, and that should help you get more traffic.
Now, your description shouldn't just be a paragraph.
The longer your description is, assuming it's very valuable
to the user, what you'll find is
you'll rank for more keywords.
And you can include these keywords in the tags,
in different places on YouTube,
but what I found is the longer your description
of the video, the better off you are.
And last, but not least, whatever your video's on,
make sure you say that word within your video.
So if my video's on SEO, I will continually say SEO
within my video.
If my video is on search engines,
I'll continually say the words search engines.
If it's on dog food, you say the work dog food.
Whatever it may be.
YouTube looks for what you're saying,
not just from the SRT file,
but they try to decipher it on their own.
If you're saying the right keywords multiple times,
think of keyword density,
they know that that video's on that topic,
you're much more likely to rank higher as well.
If you follow all those tips, you can get a lot of traffic.
Yes, there's Google and you should optimize your Google,
but why should it stop there?
You already know about Bing as well,
but the search engine I want you to look at is YouTube.
Sure, you get to create videos,
but it's not competitive yet.
You can get a ton of traffic, it's well worth it.
If you need help with your traffic,
whether it's YouTube SEO or just general SEO,
check out my ad agency, Neil Patel Digital.
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