MUSIC JULIE ARE YOU WATCHING US
FROM YOUR LAPTOP OR COMPUTER, OR YOUR PHONE RIGHT NOW?
IF YOU ARE, HOW CLOSE ARE YOU SITTING
TO THAT COMPUTER OR PHONE, AND FOR HOW LONG HAVE YOU BEEN
SITTING THERE?
IF YOU'RE NOT SURE, YOU MIGHT BE CAUSING A
CONDITION CALLED DIGITAL EYE STRAIN, AND NOT EVEN KNOW ABOUT
IT.
WELL, HERE'S OLGA WITH MORE.
OLGA OK, SO YOU GET HOME FROM WORK, YOU'VE GOT A BIT OF
HEADACHE, YOUR NECK ACHES, AND YOUR BACK.
YOU EVEN FEEL FATIGUE IN YOUR EYES.
IT TURNS OUT THAT IT COULD BE THE HOURS THAT
YOU'RE STARING AT THE COMPUTER, OR YOUR PHONE.
HERE TO TELL US WHAT YOU MIGHT BE SUFFERING FROM
IS VANEETA EASON FROM ZEISS.
GOOD MORNING!.
VANEETA GOOD MORNING.
THANK YOU FOR HAVING ME.
OLGA THANK YOU FOR BEING HERE.
ZEISS, BEFORE WE TALK ABOUT THIS CONDITION.
I'VE HEARD ABOUT THIS COMPANY.
I MEAN YOU GUYS HAVE A HUGE HISTORY.
VANEETA ZEISS IS AN AMAZING COMPANY.
ANYWHERE WHERE YOU NEED PRECISION OPTICS, YOU'LL SEE
ZEISS.
THEY HAVE A HISTORY DATING BACK TO THE 1800'S.
SO SOME OF THE WAYS THAT YOU CAN
REMEMBER ZEISS IS IN HOLLYWOOD.
WE'VE SEEN THAT BEFORE, ALOT OF THE FILMS ARE ACTUALLY SHOT WITH
ZEISS CAMERAS, THE ACADEMY AWARD WINNING FILMS AND IN FACT, WE
HAVE 3 OF OUR OWN ACADEMY AWARDS FOR OUR LENS TECHNOLOGY.
GOOGLE MAPS USES ZEISS.
TWO THIRDS OF MICRO SURGEONS USE ZEISS
TECHNOLOGY TO PERFORM THEIR SURGERIES.
SO, IT'S VERY PERVASIVE IN ALL OF THE PLACES
WHERE PRECISION OPTICS ARE NEEDED.
OLGA OK, SO, THIS CONDITION WHERE YOU'RE STARING
AT A COMPUTER, STARING AT THE PHONE.
I MEAN EVERYBODY'S DOING IT TODAY.
RIGHT VANEETA, LET'S BE HONEST.
SO WHAT IS THIS CONDITION?
VANEETA IT'S ACTUALLY CALLED DIGITAL EYE STRAIN AND
THE UNFORTUNATE REALITY IS THAT PEOPLE DON'T REALIZE THAT THEIR
SUFFERING FROM A CONDITION THAT'S TREATABLE.
SO, YOU USE YOUR PHONES.
I KNOW I USE MY PHONE ALL THE TIME.
I USE TABLET.
I USE COMPUTER.
I COME HOME AND I THINK IT'S OK CAUSE
IT'S THE NATURAL CONSEQUENCE OF WHAT I'M DOING WITH MY EYES, BUT
THAT'S NOT TRUE.
YOU DON'T HAVE TO SUFFER FROM THAT.
THERE ARE THINGS THAT YOU CAN DO TO
ACTUALLY FEEL AND SEE BETTER.
OLGA WHAT ARE WE DOING WRONG AND WHAT CAN WE DO TO HELP?
VANEETA THERE'S 3 THINGS THAT YOU REALLY
HAVE TO TAKE INTO CONSIDERATION.
FIRST, YOU DON'T HAVE TO SUFFER.
RIGHT?
KNOW THAT IT'S A REAL CONDITION THAT'S TREATABLE.
TWO, MAKE SURE THAT YOU'RE DOING
NATURAL THINGS LIKE TAKE BREAKS.
THE VISION COUNCIL OF AMERICA TALKS ABOUT THEIR 20-20-20 RULE,
AND THAT'S SAYING EVERY 20 MINUTES TAKE A 20 SECOND BREAK
AND LOOK OUT 20 FEET.
THE THIRD THING IS HAVE A GOOD
RELATIONSHIP WITH YOUR EYE CARE PROFESSIONAL.
EYE EXAMS ARE VERY IMPORTANT.
WE SHOULD BE DOING IT ON A REGULAR BASIS.
BUT WHEN YOU SEE YOUR EYE CARE PROFESSIONAL,
MAKE SURE THAT YOU'RE TELLING THEM WHAT YOU'RE DOING WITH YOUR
EYES.
ARE YOU LOOKING AT YOUR DEVICES AT NIGHT?
ARE YOU SUFFERING FROM THE SYMPTOMS OF
DIGITAL EYE STRAIN AND THEN LET THEM KNOW SO THAT THEY CAN
PRESCRIBE A SOLUTION THAT'S RIGHT FOR YOU.
OLGA SPEAKING OF SOLUTION.
ARE THERE LENSES THAT HELP CORRECT THIS?
VANEETA YES, THERE ARE.
SO WHEN YOU TALK ABOUT DIGITAL EYE STRAIN, THE
KEY THING TO REMEMBER IS YOU'RE GOING TO GET TIRED, RED EYES,
THEY'RE IRRITATED, THEY'RE DRY.
YOU'RE GOING TO GET NECK, SHOULDER PAINS.
YOU CAN EVEN GET HEADACHES AND YOU GET INSOMNIA.
SO IN OUR EYEGLASSES WE HAVE TECHNOLOGY CALLED DIGITAL INSIDE
THAT WILL ACTUALLY HELP ALLEVIATE THOSE SYMPTOMS, AND
IT'S REALLY IMPORTANT TO TALK TO YOUR EYE CARE PROFESSIONAL SO
THAT THEY CAN MAKE SURE THAT THEY PRESCRIBE THE SOLUTION THAT
WILL HELP YOU SEE AND FEEL BETTER.
OLGA SO WHEN YOU USE THEM THEY ACTUALLY MAKE A
DIFFERENCE.
VANEETA OH, THEY TOTALLY MAKE A DIFFERENCE.
YOU AREN'T STRESSING AND STRAINING.
SO LET ME GIVE YOU AN EXAMPLE.
WHEN YOU THINK BEFORE THE DEVICES ALL OF YOUR MATERIAL WAS
PRINTED AND YOU WOULD HOLD THAT MATERIAL OUT 16-18 INCHES.
NOW THAT YOU HAVE DIGITAL DEVICES
YOU'RE HOLDING IT IN CLOSER SO YOU'RE AT 10-12 INCHES AND YOU
HAVE TO MAKE YOUR EYES FOCUS MORE.
OLGA RIGHT.
VANEETA AND THAT TIRES THE EYES.
THE OTHER THING IS THAT YOU'RE
CONCENTRATING AND THAT'S DIFFICULT AND SO ALL OF THOSE
THINGS LEAD TO PROBLEMS.
EVEN THE WAY YOU HOLD YOUR NECK AND
YOUR BACK.
IT POSES ALL SORTS OF PROBLEMS.
OLGA SOMETHING THAT I WAS WONDERING THE OTHER DAY.
I NOTICED THAT WHEN MY GIRLS ARE
STUDYING LATE AND THEY'RE IN BED AND THEY SAY OK MOMMY I'M DONE
AND THEY TURN OFF THE TABLETS, IT TAKES THEM AWHILE TO GO TO
SLEEP, AND I HAVE A FEELING THAT IS NOT A GOOD RECIPE THERE.
VANEETA THAT IS ACTUALLY PART OF DIGITAL EYE STRAIN, RIGHT.
I MEAN MY KIDS TO THE SAME THING.
AT NIGHT THEY'RE DOING INSTAGRAM POSTS.
THEY'RE UPDATING THEIR SNAPCHAT STORIES.
OLGA MY KIDS ARE STUDYING, OK?
(LAUGHTER) VANEETA I WON'T CLAIM THAT!
(LAUGHTER).
BUT IT'S REAL, THOSE DEVICES THAT YOU'RE USING, THEY
EMIT SOMETHING CALLED BLUE LIGHT.
BLUE LIGHT IS NOT NECESSARILY BAD.
YOU GET IT FROM THE SUN, BUT WHEN YOU HAVE THOSE
DIGITAL DEVICES AND THE BLUE LIGHT IS HITTING YOUR EYES, IT'S
SENDING A SIGNAL TO YOUR BRAIN THAT IT'S DAYLIGHT.
AND SO YOUR BRAIN SAYS DON'T PRODUCE
MELATONIN WHICH IS WHAT HELPS REGULATE YOUR SLEEP.
SO, IF RIGHT BEFORE YOU GO TO BED
YOU'RE USING YOUR DEVICES, YOU'RE NOW TELLING YOUR BODY
IT'S DAYTIME AND SO THE RESULT IS THAT YOU COULD HAVE INSOMNIA.
OLGA SO, AGAIN, IT'S BEST TO HAVE THEM STOP AT LEAST WHAT, AN
HOUR BEFORE BEDTIME, TWO HOURS?
VANEETA A COUPLE OF HOURS BEFORE BEDTIME BUT MORE IMPORTANTLY,
WHEN YOU SEE YOUR EYE CARE PROFESSIONAL, MAKE SURE THAT
YOU'RE ASKING FOR SOME SORT OF BLUE LIGHT PROTECTOR.
SO THERE IS AN ANTI-REFLECTIVE COATING
THAT YOU CAN PUT ON YOUR GLASSES.
THE BENEFITS TO ANTI-REFLECTIVE COATING IS THAT
YOU GET RID OF THE REFLECTIONS THAT ARE REALLY DISTRACTING IN
YOUR GLASSES.
BUT MORE IMPORTANTLY WHEN THEY HAVE A
BLUE LIGHT PROTECTOR THAN IT BLOCKS SOME OF THAT LIGHT.
SO ZEISS HAS ONE IT'S CALLED
PLATINUM BLUE PROTECT AND SO YOU JUST ASK YOUR EYE CARE
PROFESSIONAL TO ACTUALLY PROVIDE THAT.
OLGA AND NOW FROM THE KIDS TO THE ADULTS THAT DRIVE.
I DRIVE ALOT.
TAKING THEM ALWAYS TO DANCE REHEARSALS.
IS THERE A LENSE FOR THAT?
VANEETA I AM SO GLAD YOU ASKED THAT.
DID YOU KNOW THAT NEARLY TWO-THIRDS OF
PATIENTS ACTUALLY COMPLAIN ABOUT DRIVING IN LOW LIGHT CONDITIONS?
THAT'S LIKE RAIN, FOG, NIGHT.
EVEN THE GLARE FROM ONCOMING TRAFFIC.
AND THERE IS A LENSE FOR THAT THAT HELPS YOU FEEL
BETTER.
IT'S CALLED THE ZEISS DRIVE SAFE LENSE.
AND THE BEAUTIFUL THING ABOUT THAT LENSE
IS IT'S ONE PAIR OF GLASSES TO HELP YOU DRIVE BETTER AT NIGHT
AND ACTUALLY DO EVERYTHING ELSE YOU WANT TO DO DURING THE DAY.
SO YOU DON'T NEED TWO PAIRS OF GLASSES.
OLGA YOU ARE SUCH A WEALTH OF INFORMATION TODAY.
FOR OUR VIEWERS OUT THERE WHO'D LIKE
MORE INFORMATION ON ZEISS AND ALL THESE LENSES WHERE CAN THEY
GO?
ZANEETA THEY CAN GO TO ZEISS.COM/EYEGLASSLENSES TO
LEARN MORE ABOUT THE SOLUTIONS THAT WILL HELP THEM SEE AND FEEL
BETTER AND FIND AN EYE CARE PROFESSIONAL THAT IS CERTIFIED
BY ZEISS.
AND CLARIFY HOW WE SPELL ZEISS.
ZEISS Z-E-I-S-S I KNOW, NOT INTUITIVE.
VERY IMPORTANT TO KNOW THAT
THANK YOU SO MUCH.
COME BACK AGAIN, OK?
ZANEETA THANK YOU.
I HAD A GREAT TIME.
OLGA I LEARNED ALOT.
ALRIGHT, AND FOR MORE INFORMATION ON ALL OF THIS
YOU CAN ALSO LOG ON TO OUR WEBSITE, THEBALANCINGACT.COM AND
WE WILL REDIRECT YOU TO ZEISS.
AND DON'T FORGET TO FOLLOW US ON FACEBOOK AND TWITTER.
MUSIC NOW BEFORE WE TAKE BREAK LISTEN
TO THIS 90 PERCENT OF PEOPLE DON'T TALK TO THEIR EYE CARE
PROFESSIONAL ABOUT DIGITAL EYE STRAIN. 70% OF ALL WOMEN REPORT
EXPERIENCING SYMPTOMS OF DIGITAL EYE STRAIN, AND ABOUT 73% OF
ADULTS WHO HAVE EYE STRAIN SYMPTOMS ARE AGE 30 AND UNDER.
WELL, I GUESS MOM WAS RIGHT.
DON'T SIT TOO CLOSE TO THE TV.
AND COMING UP WE'RE CELEBRATING MOTHERS THROUGHOUT THE MONTH OF
APRIL.
AND MORE ON THAT AFTER THE BREAK.