The number one side hustle to start now. You are hearing all about side hustles and people making
five thousand, ten thousand, twenty thousand dollars a month, I'm going to share with you the number one
side hustle that you need to start right now. It's the one that I'm doing, you're probably
going to be shocked when you hear about it but it's going to make you a ton of money. Let's go.
So, I am here today to talk about something so special with a special guest, Nate Woodbury, and
we are talking about the number one side hustle because this was my number one side hustle
and it has kind of changed over time. We're going to talk about that.
And so we're talking about YouTube. We're talking about YouTube. YouTube was a side hustle.
It was, it wasn't your main focus. It wasn't your bread and butter but it has become the
number one revenue stream for you. The number one lead generator, the number one
marketing tool for my business. It has become the number one thing, it is more than a side hustle now.
But it definitely started as a side hustle. So it was a surprise to you, so what were your
hopes even this was just two years ago. Yeah, just two years ago. What were your hopes for YouTube at
that time? I had no hope. So honestly I was a real estate flipper, I was a real estate entrepreneur, I
had quit my job, it was basically semi-retired with a bunch of rental properties. I came to YouTube
because I was bored and people were asking and telling me I should be on YouTube instead of just
teaching classes locally which is it was kind of what I was doing to fill my time was like events
and teaching you know real estate and kind of trying to get you know some women of color to flip
houses with me ,that was really a small goal that I had and people said no. You should put this to a
bigger thing and so I just started making videos with my phone and it grew. So let's talk about why.
Why did it grow because I didn't get it. We talked about in the other episode, the specific strategy.
So the the fun part is I saw awesome potential in you the entrepreneur that you are
and knowing what YouTube could do, I was just was fired up. You were way more than I was I think.
Well I have the vision, that's kind of how my brain works. I see that end result and so I knew
where this could go and so I'm like just follow these steps you know we've talked about that in
another episode of the specific steps from picking that title, having that call to action. So,
what I began to teach you is how YouTube could not just be a side hustle but it can actually
replace marketing and really become a dominant marketing strategy for your business, getting
way higher quality leads. Yeah, so what were you doing for marketing before in terms of
Facebook ad or what? Let's talk about that because okay so mostly what I was doing
was Facebook ads, Instagram ads and I was even doing some google pay-per-click ads.
So I had a business, obviously flipping houses and I was getting leads and so if people were
having a property problem you know for example, I would run ads to find those people. Was it working?
Yeah, so it was. It was definitely working but then the other question is are you doing those
things today? No, no, so that's huge. It is huge because I was spending all this money
with Facebook ads and learning Facebook ads you know you go in there and you set a budget and
you know you're finding- you could find what you need on Facebook, don't get me wrong. If I needed to
find people that were in foreclosure, I could go to Facebook and market to those people and get them
but then if I wanted to teach people real estate, I wasn't necessarily sure how to go to Facebook and
find those people and I was spending money doing that but never really getting anything
for it. Yeah, so typically what I'll recommend is if people have found a marketing strategy that works,
you don't just cut it and switch to YouTube. You can keep doing it but then once you actually get
into the rhythm and build this momentum on YouTube, it gets to a point where the
the type of leads, the quality of leads that you get from YouTube are way more qualified they're
way more interested because they're searching for training and education from you.
They want to learn from you. They're just typing in questions and so how did that transition happen? We
started this two years ago. When did you stop doing Facebook ads? I probably stopped like four or five
months after. So if we started and we launched in January, by May or June I completely turned off
all of the ads, that's awesome, that's actually faster than I was expecting, that's really cool.
Yeah, it was really cool, it was surprising to me because I don't think I understood the
power that people searched for the video and so I was the answer and I was the authority to their
answer. I didn't get the correlation that I would then become like a superstar to these people. So
if somebody found you through Facebook and did you ever talk to those people on the phone? Yeah,
sometimes. What were those conversations like compared to when you talked to somebody
that found you on YouTube? Oh my gosh, this is the part that's going to blow your mind. The people
from Facebook were very you know scared, they were almost defensive, what are you trying to sell me,
what are- you know how much are you charging? Very defensive when for Facebook you know the audience
I would get from Facebook. But from YouTube, they were already bought into me. I'd already
given them answers so they saw me as an authority. It was so different. Those people when I talked
to them versus people that I talked to from an ad. And so what I've teach and what what you've
just illustrated is that when people find you on YouTube, you know often in one one videos you're
looking right at the camera so people are making eye contact with and you're giving value
and by the end of the video, they're like I like Noelle, this is great. I'm gonna subscribe. They
come back, they watch another video and they're like what is- I want help from Noelle. I trust this
person. So by the time they're on the phone with you, they've already got you know perhaps
their wallet in hand. You're like what does she sell? I'm ready to sign up yes and Nate,
can I tell you a big secret? So not only is it just normal people. I literally have get athletes,
people that you would not even think of NBA, NFL like major celebrities like everyone watches
YouTube. This is not just for you know everyday man. You will be surprised at some of the people that
have literally been following me that are bigger but- big in their field and have lots of money and
wanted me to help them put their real estate portfolios together. I love that, that's really...
Okay so just so they can understand the power of this, you started YouTube as a side hustle
and you had marketing things that you're doing but you're saying that this kind of replaced
it and took over your whole marketing plan. Yes, that is what I'm saying and that is the part that
I couldn't even believe is that I no longer needed to spend money on ads. I no longer needed to
send letters to people, the YouTube videos were marketing for my business. Every single video, I
had a call to action hey, buy my book, hey call me and those videos were running 24/7, 365 filling
my business with leads. Here's the crazy thing because a lot of people think okay, you make the video but
then you've got to promote it like you've got to pay for ad track. Did we do any of that? No,
never. Oh my gosh, thank you. Another amazing point because of your strategy. So you're not
only going to make one video on things that people search, you're making 20 videos a month on like the
most common question. So by the third, fourth month, you have 60, 80 videos on this one thing and now
people are finding you automatically. Yeah, it starts to- it's like a snowball and obviously
once you get that snowball running, you don't want to stop, you want to keep that snowball
growing even bigger. Another exciting thing to think about comparing this to typical marketing
where you've got budget and it costs money to be on YouTube and to invest the
time that you're going to put into recording 20 episodes you know in a day every single month.
But you know with traditional marketing, whether you've got a billboard or it's a radio ad or
more modern stuff like banner ads or Facebook ads, let's say you've been doing this for a year,
the next year you've still got to pay for Facebook ads, you've still got it.
Well with with YouTube everything that you build it, like it builds momentum
and in in year two if you keep doing more, it just makes it bigger. Everything you did in year one
like the videos that we filmed two years ago are still getting tens of thousands of views
and I still get paid for them, that's another thing. You make a video and two, three years
later people are still watching, it getting views and you're still getting money from those videos.
I like to look at each little episode as a marketing machine. And so we talked about
we make 20 of these machines, we just put them out and they're working for us. Next month we
make 20 more. So after a year we've got 260 of these machines out there that are just
marketing doing their thing. We don't have to push them, we don't have to do anything
and year over year they're just generating leads for your business because the questions
don't get old, that's the fun thing about it. Like people are still searching for those
questions. It's not like someone was searching for them this year and the next year they're
not asking that question. They're still asking these questions and I'm still their answer.
So, what we've really done to make all this happen is we're just very strategic about the videos that
we film. Yeah, we we film very specific titles, we have a specific intro and content and call to
action but because we do all that structure in the beginning then these videos become
evergreen and they continue to generate leads for years and years to come. Yes, your strategy
is amazing. So, do you think that we should help other people and teach them these
strategies in depth? I do. As I've grown so much, I really feel like it's time to pass the baton.
Whoa, hey that was an amazing video. Wasn't it? This is Noelle Randall here and I want to invite you
to learn directly with me and Nate Woodbury here live in person. Come to Orlando, Florida
and see me and learn how to do this YouTube thing. Nate and I are having an event. Check it out, go to
noelleandnate.com, that's Noelle, n-o-e-l-l-e, and, a-n-d Nate, N-A-T-E, noelleandnate.com. We
are having a three day event where we are teaching you my exact strategy to YouTube, how I did it with
my business, showing you some tips and tricks so that you can get leads in your business
and how you can grow your YouTube channel organically using search words the same way that I
did and graining a massive audience. Learn directly from me and Nate Woodbury, he's the guy, Be The Hero
Studios. He helped me build my channel, it's he and I in Orlando, Florida. This is an exclusive
opportunity, kind of once in a lifetime. We are not doing this event over and over so get your tickets
right now. Noelleandnate.com, get your tickets today. I cannot wait to see you in person. Bye.