- [Instructor] Dynamics 365 Commerce feature overview.
Enhance business decisions with modern commerce analytics.
Commerce analytics provides you with visibility
into your business processes,
so you have the insight and the tools
to make more informed data driven decisions
for your business.
You can utilize sales analysis within Dynamics 365 Commerce
to gain both broad and filtered down analytics of sales.
For example, we can drill down into the various categories
under home appliances to better understand
how each category is selling.
For example, refrigerator models.
Clicking on a specific category,
we can review the overall performance data
for this product category.
Hovering the mouse over the top sales by delivery location
brings up a visual map.
This map indicates the areas of the country
with the strongest sales.
Clicking on the row updates the sales analysis page
to reflect to this market only.
From here we can tell which channel
generates the highest proportion of sales,
and by hovering the cursor over retail stores
a short list of the top selling stores and KPIs pops up.
We can click on retail sales
and then drill down to the store level for more information,
such as identifying the top performing store
and the top sales people at that location.
Within web analytics, we gain detailed information
on how customers interact with pages and modules
on our website.
For example, we can filter down to the fashion category
and review the conversion funnel,
which provides a clear visual of the web activity details
from e-commerce visitors.
The funnel is cross highlighted
to show the conversion funnel for the fashion category.
Now, navigating to the impressions tab,
and again filtering to the fashion category,
we gain insights into the number of times
e-commerce web visitors have viewed items
within this category.
Clicking it cross highlights the number of impressions
across the different pages and modules.
We drill down for more information
and discover that most traffic
is from the search results container.
Selecting it, we are provided specific details
regarding the impressions, clicks,
and the click-through rates for the search container
under the fashion product category as a whole.
And we also have a breakdown by specific product categories.
The visitor tab utilizes historical transactional data
of customers across all channels, not just e-commerce,
but brick-and-mortar store locations as well.
This provides key insights into visitor engagement
across the entire business.
We can filter by length of customer engagement.
And then narrow our search to identify
which customers haven't been active within the last 30 days.
The visitors by location map
now indicates key data we can utilize
in creating targeted marketing emails to these regions,
inviting them back to the website or store locations.
Our final scenario shows how easy it is to create a plan
when a check scanner at one of our store locations
is out for repairs.
Within payment analysis,
we can quickly assess the potential impact on customers
and minimize disruption.
Utilizing decomposition analysis,
we follow the payments down to the store level
and compare which terminal receives the most payments
by checks.
Making recommendations to the store based on this data
will help the store mitigate the effects
of the missing scanner.
Commerce analytics delivers a modern
interactive analysis experience for your business
by incorporating highly scalable
enterprise ready technology.
We invite you to learn more about Dynamics 365 Commerce
at these links and at dynamics.microsoft.com.
Thank you for watching.