Hi! This is Roue9
I mentioned that there are positive signs
in a video related to Apple Pay this spring.
As news related to this was additionally spread,
it was reported that it would eventually be released this year.
As Apple's fall event approaches,
will Apple Pay, the aspiration of all Apple users living in Korea
who use iPhones, Apple Watches, and Macs, come true?
We also summarized how it is going
and when the service can start.
Many of you must have seen articles about Apple
Pay rumors or news from the community.
In fact, until last year,
Apple Pay seemed to be on the verge of bankruptcy.
The reason is that Brandon Yoon, the general manager of Apple Korea,
who oversees Apple's Korea-related businesses, including Apple Pay in Korea,
resigned in November due to a major conflict
with the government on the App Store payment-related policy.
CEO Yoon, from Microsoft and Samsung,
moved to Apple in 2018 and was a key player in leading local policies
such as product launches and services tailored to Korean localization,
such as Apple TV Plus and Apple Care Plus.
Above all, CEO Yoon played
a pivotal role in the localization of Apple
policy in Korea
and communication at Apple headquarters.
decided to introduce
a policy benchmarking
Japan's Apple Pay service to Korea,
and in the spring of 2022,
appointed a chief executive officer
related to Apple Pay that can cover
both Korea and Japan. started to be active.
Accordingly, in June, for the first time,
Apple allowed third-party payment for all apps in Korea in app stores by country.
In accordance with this decision, on June 30,
Apple announced on the Apple developer page that one of the applicable companies,
such as KCP, Inesis, Toss, and Nice, would be set first
as an electronic payment agency PG, announcing to all developers related issues.
Related stocks have started to rise quietly.
Afterwards, the article appeared in Yonhap Infomax, which was published on August 8 in Infomax,
a subsidiary of Yonhap News, which deals with stock-related information.
According to the article, it was reported that Hyundai Card completed discussions on Apple Pay
exclusive service and is currently in technical discussions with Hyundai Card,
such as Nice Information Communication,
Korea Information Communication, and Keith, three domestic bansas for Apple
Pay exclusive payment.
He said that it is expected to be introduced in Korea in a blitz.
Now, why did the news about this appear out of the blue?
There are two big reasons for this.
The first is that when news about a related stock is delivered,
the stock price inevitably rises.
Information about this was filled with articles that said that there was no reason to use
Apple Pay in Korea until August 8th,
and even in the video I organized, people using IDs for the first time
showed a movement to form negative public opinion with negative comments. .
I think many of you are well aware of the fact that the related stock price surged
just because Hyundai Motor Company decided to collaborate with Apple
Car last spring.
Now, the second thing I said is that Apple will do
a lot of leaking before the release of the iPhone 14.
Above all, this fall is because there is an invisible war that will stake the life
and death of electronic device makers.
This is because many companies, including Apple, Google, and Microsoft,
have already switched to tightening mode
due to concerns about the global economic downturn
and are setting this fall as the last line of cash.
For this reason, such plans are prepared for each company,
such as the maximum discount event and the launch of a new product.
In particular, this year's Black Friday event seems to have a common goal of all companies
to shake off all products from online and offline warehouses.
As Apple, it would be the best defense at the best time if Apple
Pay-related information was delivered before Samsung
Electronics' event on August 10th.
In particular, when such news is officially delivered,
the representative of the supplier must go to Cupertino
by calling from the company A's headquarters.
However, there will be no news on this in the future.
As of now, there is no exact release date for Apple Pay in Korea.
As I said in the early video related to Apple,
Apple Pay in the US also complies with the related laws,
and it took 7 years for it to become useful now
due to the cooperation of related companies and the distribution of handsets.
In Korea, in order to comply with local laws, to communicate for cooperation with companies,
and to gain a place in fierce competition,
there remains a real challenge of dissemination and dissemination of facts rather than launch.
Therefore, if it is released quickly,
the use area can be very narrow, so if you wait enough time,
you will come to us with a more stable service.
So, here's a brief summary of the news.
Let's hope that Apple Pay will secure a sufficient
affiliate network in Korea and come unexpectedly.
The best information is always in Route9
Thank you for watching!
This is Route9 from NY