All right.
It's a bit of a strange time.
It is Monday, March 16th, 2020 and all weekend and all morning I've been getting emails and
calls from clients wondering how is this Corona virus going to affect my business?
Are they worried?
Absolutely.
Are they panicking?
Some of them.
But one thing that these challenging times present are some amazing opportunities and
I'm going to talk about some digital marketing opportunities that you can take during coronavirus
2020.
Stay tuned.
Hi, I'm Mike Mancini, helping you market, simplify and impact your business.
Over the last week we've seen everything from school closures, international flights being
shut down.
We are seeing, obviously businesses, restaurants and bars that are essentially shutting their
doors because they're trying to contain the spread of Corona virus.
This is not something I want to talk about.
What I want to talk about is the opportunities that presents for a lot of the different companies
that we work with and for you out there.
Now I'm not talking about opportunities for you to take chances to go out, to get sick
or infect other people.
Obviously stay safe.
I'm also not talking about opportunities where you're going to go out there and start price
gouging.
You own all the toilet paper in Seattle and you're going to sell it for 30 bucks a roll.
Obviously not.
I'm going to talk about opportunities to put yourself in front of right people, right when
they're looking for you and believe me, even though these are some trying times, people
have problems they need solved and maybe you can solve it for them.
Now there are two industries that I see that have some amazing opportunities laid out in
front of them.
Number one is e-commerce.
A lot of things have been shut down, whether it's bars and restaurants or malls or anywhere
where a lot of people go to spend money and even if they're not shut down, they've already
been affected by people pulling back.
They're not going out to those places as often so they're not spending money.
However, people are spending more time at home whether they've been quarantined or whether
they just want to, you know, keep their family home and safe and kids are being held out
of schools right now.
That is an opportunity to capitalize on the eCommerce industry.
People are still, they might be pulling back spending a little bit, but there's a lot of
people who are not spending money on that nightlife, going out and they're going to
be home.
That gives them opportunity to spend money online and if you're able to put your products
in front of people at that particular time, that's going to be a great opportunity for
you.
Another type of company I see amazing opportunities for right now are service businesses, specifically
home service companies.
Now, why is that?
Once again, more people are at home.
The more time they spend at home, the more time, they're going to be there to break things.
The more time they're going to notice things that may be are wrong, the more time they're
going to sit there and be like, you know what?
Now that I'm home, I've been meaning to get that problem fixed and now I'm sitting here
and staring it in the face and I need it fixed.
Now, for example, if somebody's at home in their furnace goes out, they need a furnace
company to come in or an electrician to fix it.
For a lot of us in the Northern States, we're still in the middle of winter.
We still need furnaces running.
We absolutely need those service companies.
For people who are at home, they may see it, Oh, I think I have a mouse problem.
Maybe I haven't noticed before.
Maybe I just did notice it.
I don't want to wait.
I want there was rodents gone.
I need to get this taken care of.
Now.
Who am I going to call?
Maybe you're hearing that leaky posit dripping in the basement that's been going on for a
week, that you haven't gotten around to it and now you're home and you're hearing it
all the time and you need it fixed.
You're going to want to call somebody to come in and take care of that problem if you can't
do it yourself.
So that presents some great opportunities for service businesses.
So if you have a service business, how do you get out in front of these people?
The quickest way Google ads, you're putting your ads in front of people right when they
are looking for it, which could be now, and I'm sure a lot of your thinking with the economy
tight tightening up, you're probably not sure if you want to put money out into marketing
and I completely understand that hesitation.
I've been talking to clients all morning about it, but one thing I tried to assure them of
is there are a lot of companies pulling back right now they are pulling all of those funds
back away from marketing because they don't know how this is going to affect their company.
They may need to tighten the bootstraps a little bit to ride this out, so you need to
take a look at that opportunity.
If more people are pulling their marketing dollars away, that's an opportunity for you
to jump in there and take some business away from them because like I said, nobody's going
to stop needing these services.
They're still going to need them.
The only question is are you going to be there to present yourself as a solution?
Now, I don't want any comments or emails or anything saying you're promoting people getting
out there and getting sick and putting in, getting others sick.
And obviously I'm not doing that.
Take all the proper precautions.
I'm just trying to point out opportunities in the marketplace.
But if you are putting yourself in Google ads, you may be used to be competing with
10 or 15 different companies, but based on the calls I've been getting all weekend and
all morning, a lot of those companies are trying to pull out of the market right now.
They're taking their advertising dollars and putting it away.
So now instead of competing with 10 or 15 other companies for that same potential client,
you might be competing with two or three.
That's a great business opportunity.
Not only is it an opportunity to get in front of that client and get their business right
now, but as you know in the service industry, that's a great way to get a lifetime customer.
Another digital marketing opportunity during the coronavirus Google business listings.
This is not a quick marketing opportunity, but with that said, I know a lot of you have
those Google business listings that aren't up to date or they're not complete or you
just haven't spent the doing it.
If you're not as busy right now, spend the time doing it.
I cannot stress that enough.
That is a free opportunity for you to put your business in front of the right people.
Google does not charge for those.
They do not charge for those clicks.
Is it going to happen tomorrow?
Absolutely not, but if you don't have those done or they're not done all the way or they
are really kind of lacking in what they're presenting, get in there and redo them.
I have tracking on a ton of businesses on their Google business listing.
We see the amounts of calls that those can bring in.
I implore you to take that opportunity.
Another marketing opportunity in the digital world, email marketing, all of you have lists
of clients.
You may not have done any email marketing before this, but you have a list of your list
of clients, whether that's 10 people or 10,000 send an email out to them.
Let them know that you are still continuing to do business.
Let them know that you're there and you are going to make sure you take every precaution
to not spread this virus, but you know that people still need your services.
You can send one email out and be busy for days if you present it in the right way and
you put yourself out in front of those people, so take that as an opportunity.
Another one, social media marketing.
A lot of people are spending time on social media right now.
Putting your service or business in front of people where they're spending time is never
a bad thing.
While I don't typically encourage service businesses to put ads on Facebook, because
when somebody is on Facebook, they're looking at baby pictures or talking to friends or
keeping up with others.
They're not necessarily looking for your services, but people are spending a lot of time on social
media right now.
Putting your business in front of them is never necessarily a bad thing when you're
putting it in front of eyeballs.
But to do any of this or take advantage of these marketing opportunities, you need to
have the right mindset.
The calls I've been receiving over the last three or four days, a lot of people are struggling
with or saying, woe is me.
What am I going to do?
I might have to shut my doors, but the really smart and really savvy business owners, other
ones saying, what can we do in this market?
What opportunity presents itself?
Do they think it's trying?
Absolutely.
Do they think they're, they might have to struggle a little bit.
You bet.
But now is not the time to sit here and dwell on what's happening because you can't change
it.
We have no idea how long this is going to happen, but what we can do is we can place
ourselves in front of the right people at the right time and put our businesses in front
of them.
Not only can it help you weather the storm just a little bit better, but on the other
side you can come out in better standing than a lot of your competitors.
So what did you think?
Obviously, once again, I'm not telling anybody to not be safe, but what did you think about
the opportunities?
And let me know in the comment section below, I'd love to hear about it.
And if you liked the video, please hit the light button.
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videos.
And if you or someone else that you know needs help with Google ads so you can put your business
in front of the right people who are looking for you right now, regardless of the situation,
reach out and let us know.
I will put a link in the description area below where you can schedule a call with us
and we can discuss if it's the right fit for you.
There's no hard sales here.
If it's not the right fit or it's not the right time.
Believe me, I completely understand, but we can help you figure out if it is feasible.
So thank you very much for watching.
I hope to help market simplify or impact your business.
If you like this video over to the right hand side, there will be some other videos there
that may be able to help you out as well.
Once again, please stay safe and I hope to see on the next video.