Talking of the most famous and powerful girl group in the world, it’s almost certain
that people will think of BLACKPINK because of their unbelievable achievements.
In fact, this title isn’t the name only BLINKs set for BLACKPINK because statistically
speaking, Bloomberg also recognized BLACKPINK as the biggest pop band ever.
Still, despite all these enviable triumphs, many fans said they felt a real bad scenario
of BLACKPINK’s disbandment looming large because of their sporadic comebacks, the bloodily
competitive scene with the rise of big gen4 acts and most importantly, the recent interview
BLACKPINK did with the Rolling Stone.
Now let's take a look at 3 reasons why Blinks suspects that BlackPink will not renew the
contract:
1.
Jisoo in the interview with Rolling Stones
On May 27, BLACKPINK had the honor to be the very first K-Pop group to sit down with Rolling
Stones and while all members shared about their struggles, fans said they felt worried
most about Jisoo because her sudden low-mood, which was very different from all of her previous
presence in the public, gave them a sense of BLACKPINK’s disbandment.
For example, very different from the cheerful vibe and the fact that Jisoo once said in
an interview for Snowdrop that she wouldn’t express much even when something ticked her
off real bad, she still honestly expressed the tiredness when being asked about her condition
that day.
Jisoo even opened up about how her legs were badly injured and how she was partially relieved
that the practice for BLACKPINK’s comeback’s choreography was yet to come so she could
rest a little bit more.
As the interview proceeded, fans noticed even more signs hinting at the possibility of BLACKPINK’s
disbandment when Jisoo was asked about her perspective on life after becoming a world-class
superstar, she didn’t seem to be so excited, saying that the way people looked up to her
as a member of BLACKPINK “doesn’t resonate” with her much.
Jisoo’s seemingly incompatibility with this superstar glow was also sensed through the
part she expressed that she had always been a free soul and because of her massive reputation,
she couldn’t move around as much as she wished.
Plus, she also admitted to having always been talking about saving some money and then moving
to another country, but has yet to figure out what is her path in life and has always
been searching for it.
Even when being showered in all the spotlight, Jisoo still showed she was unsure sometimes
and in moments like that, she didn’t perform because “I love this stage so much,” but
rather because of her “sense of responsibility and duty,” and “performing still feels
more like a test than something genuinely fun.”
Jisoo also shared that she didn’t enjoy the attention as much as other members and
combining all of these together, fans believed it would be very likely that Jisoo wouldn’t
renew her contract with YG Entertainment even when the other three agreed to continue as
BLACKPINK.
Because taking only Jisoo into account and saying that BLACKPINK would disband because
of her vague hints was too subjective, fans also looked into what other members had to
say.
According to them, the facts that Jennie said “Even if we’re 70 and have different lives,
I feel like we are still BLACKPINK,” and Lisa also pulled a doubtful joke that if BLACKPINK
could reunite after several more years to perform like Spice Girls did, even when they
already got married and kids, also raised concerns that the upcoming comeback was the
very last time people could see BLACKPINK as a four-member group.
Some pointed out that while these words superficially seemed like the girls were hinting at a contractual
renewal, they were actually comforting words to fans in case they part ways.
2.
The sporadic comebacks of BLACKPINK yet the strong boosts of personal activities of the
members
BLACKPINK is currently the only top girl group that went on a hiatus of over one year and
eight months.
What’s even more mind-blowing about their break was that, while Red Velvet, the girl
group with the second-longest hiatus with 602 days, went on a break because of Wendy’s
accident and Irene’s scandal, none of BLACKPINK’s members got involved in any controversies
before the group took such a long break, implying that YG Entertainment, and probably the girls,
voluntarily agreed to halt the group promotions to focus on other aspects.
So, what exact other aspects here that we’re talking about?
Well, according to netizens, BLACKPINK halted working as a group because each had found
their favorite area to focus on and for the past almost two years, all their efforts were
spent on developing as individual artists.
For example, Rosé and Lisa had debuted as a soloist and garnered lots of success, Jennie
continued flying around the world to the most flamboyant fashion events, and Jisoo had also
debuted as a promising actress with her very first main role in Snowdrop.
That was not to mention how all the girls have also been super active in promoting high-end
fashion, beauty and jewelry brands, getting featured on the covers of renowned magazines
while rarely producing any mainstream content to interact with fans.
So basically, halting the group activities to focus on individual activities was the
biggest reason for BLACKPINK’s sparse comebacks.
However, this wasn’t the sole reason as according to fans, other factors could be
counted were: the over-dependence on TEDDY for the girls’ music, the unique management
direction of YG Entertainment which directed BLACKPINK to be more of a Western group rather
than a K-Pop group, the critical wellness condition of the girls after the 2020 World
Tour, which has also been recently confirmed by Jennie in the sit-down with Rolling Stone.
If you wanna know detailedly about each of these reasons, go check out my earlier video
about “4 Reasons Why Blackpink CAN'T COME BACK More Frequently”
All of these combined with the fact that the members’ contract would expire around the
end of 2023, probably you will see better why many BLINKs believed in a dooming scenario
for the group.
3.
The rise of many monster rookies
While the span of almost two years doesn’t sound to be too long, in the bloodily competitive
scene of the K-Pop industry, this is already enough for agencies to debut tons of promising
groups.
Detailedly, in the time BLACKPINK went on a so-called hiatus, the public has witnessed
the debut of monster rookies that are not only outstanding visual-wise but also vocal-and-dancing-wise,
which are aespa, NMIXX, IVE, STAYC, LE SSERAFIM, Billlie, Viviz and many many more.
What’s even scarier when looking at the current scene of the K-Pop industry is that,
many groups adored by the public didn’t necessarily come from Big3 and considering
IVE, a rookie under Starship Entertainment (a mid-range company) yet still managed to
make it big spoke a lot as to how the play wasn’t solely ruled by famous groups from
big companies anymore.
However, what concerns BLINKs even more than the rise of potential rookies was that, since
all SM Entertainment, JYP Entertainment and HYBE Entertainment had already entered the
race of idols gen4 with aespa, NMIXX and Le Sserafim, it’s likely that YG Entertainment
is planning on debuting their gen4 girl group in the near future.
This scenario is said to be highly possible as in the past two years, people have heard
through the grapevine that YG is debuting a girl group called “Baby Monster” and
the line-up is even determined already.
Combining this with the tradition that YG would focus more on the newest group and abandon
their old ones, which has already been proven multiple times when the company left iKON
to fend for themselves when they got TREASURE, and poorly managed 2NE1 just to spend all
the money on BLACKPINK’s debut on the same year, it’s understandable when many fans
afraid that BLACKPINK would disband in 2023.
So, do you think these are legit reasons for people to believe that the girls wouldn't
renew their contract with YG Entertainment?
Especially for the interview with Rolling Stone where lots of hints about BLACKPINK’s
ending appeared, is it true that the members are implicitly comforting fans so that they
could part ways in peace?