Are you putting yourself out there and trying to attract more clients, but you're hearing
crickets and no clients coming your way?
Well, having worked with many clients as a stylist for the past 15 years, I hear your
pain.
So in this video, we'll tell you exactly why you're not getting more clients in the door
and what you have to do to turn it around.
For tips and advice about the styling industry, make sure to subscribe, hit the bell to get
notified when I post a new video, which is every Monday.
There are many things you can do to attract more clients.
By the end of this video, you will have my tips on how to get more clients for your styling
business.
Hi, my name is Basia Richard, and I help aspiring stylists enter the styling industry.
If you want to learn how to get more clients as a personal stylist, keep on watching.
Tip number one, create your client's avatar.
Now what does it even mean?
Well, you need to know exactly who is your ideal client in order to attract them?
Now is it the woman or is it the man?
What are the age brackets, how old they are?
Are they married?
Maybe they are divorced or a single mom.
Where do they work?
The most important thing, what you need to do first is to create that ideal client's
avatar.
You have to understand exactly who is your ideal client in order to attract them.
So here's how I figured out my ideal client's avatar.
The moment I did that, my career took off.
So I'm going to tell you exactly how I did it so you will understand exactly how this
process works.
Now when I started to work as a stylist, I literally was taking every possible job under
the roof.
I would do magazine shoots, I would do small advertising jobs that didn't really pay very
much.
I would do fitness shoots where I would have to style a model in yoga pants.
I would do lifestyle shoots and I would do ... I would even style kids.
It was just so all over the place, so I couldn't really tell who I was as a stylist.
So I really wanted to start doing red carpet and style celebrities for big events.
So my agent put me in touch with Disney channel.
That's when I started to work with Emily Osment, Demi Lovato, Selena Gomez, made them more
stylish over 10 years ago.
So now the moment one of my clients, Selena Gomez, got a little bit more recognizable,
I got more clients like Victoria Justice, Bella Thorne, Olivia Holt, Sarah Hyland, and
many, many more clients.
You see the pattern happening here.
I knew exactly who was my ideal client.
The moment I knew that, my career took off.
So I was sort of like a go-to stylist for young Hollywood.
So most of my clients were between 17 years old, 17 to 25 years old, and most of them
were actresses.
Well, Selena is a musician, but most of them were actresses.
And that's where I was focusing.
My focus was on the young Hollywood.
So that was my ideal client, ideal in a way that I felt that, personality-wise, I was
just the closest to that type of client avatar.
So those clients, my clients, young Hollywood, they're not spoiled yet in a way that they
were still young, starting their career.
And I like to see the transformation that when we started to work together and seeing
them actually discovering their own style.
So you see, it's important to understand exactly who is your client in order to attract them.
In order to get more clients, we need to understand who they are first.
Tip number two, promote your services.
Now if you don't tell people what you do, they can't hire you, period.
Now you have to tell everyone what you do and how you can help them.
Now don't be shy.
Don't think that people don't want to hear you and that you're selling your services.
It seems a little bit sleazy.
Well, think of it that you're helping them find your style, create new image, help them
with shopping, creating new looks.
So when you think about this in that category, that you're helping people instead of selling
your services, it's going to be much easier to be talking about your offer.
Now obviously you want to start with social media, Instagram, Facebook.
Talk about what you have to offer now.
Tag yourself to as many Facebook group as you can.
And don't be shy.
People need to see your offer, not once, not twice, like 10 times before they will approach
you.
Now we have to be visible.
So if I ask you to do the posts in Instagram today, Facebook, did you talk about your offer
today?
No, you didn't.
Well, how can you get clients if they don't know what you do and what you are offering?
Now the more you talk about it, they're not [inaudible 00:04:29] sort of like necessarily
hear my services in a cold way, "Hire me," but how you can help them, how you can change
their life, make them feel more confident.
That's going to be like a magnet for your potential client.
Tip number three, give value.
What do I mean by that?
Well, you want to give your audience free training or offer tips and advice.
So pick one form, or more if you want.
You can start with videos, exactly what I'm doing, and then post it on YouTube.
You can also pick a form of blog text and you can post it on your Facebook fan page,
inside Facebook groups, or on your Instagram as well.
S.
So now the key is not to overthink this process.
Start creating quick and easy tips.
So you can start with something like 10 trends for 2020, how to wear a black turtleneck in
five ways, the best dresses for hourglass figures, something like that.
So come up with topics and give as much value to your potential client as possible.
Now it's the best way, first of all, to introduce yourself to your potential client by giving
them what they really need, which is tips and advice.
So you want to do it for them to become your friend.
The more you will help them and solve their problem, the more they will want from you,
which will lead to hiring you as their stylist.
So think about it in a way that you want to create relationships with your audience by
giving them your free tips and advice and showing who you are as a stylist by giving
them small amount, give them just a small amount, of your knowledge.
Now people can't hire you if they don't really know who you are.
So what's your style?
What's your story?
The more you won't give them to your potential client, the more you won't receive in return
and going to get more clients.
Tip number four, network.
And I know this seems very generic advice, but networking is one of the most important
aspects of moving up with your career and getting more clients.
So start with events.
Now go to as many as you can.
Now you want to make friends with people, so don't go off the button.
Start selling your services like cold turkey.
If you meet people, introduce yourself first and say who you are and what you do.
Now find something you might have in common.
It's about engaging, creating relationships.
So you might have gone to the same school, have friends in common, maybe you like the
same movie.
So engage with people as much as you can.
Now you can also ask if they know about any other networking events, if you could go with
them as well to those events.
So now important is to stay in touch.
That's the most important part.
Now you don't want to meet people, talk with them once or twice, and then forget about
them.
Engage as much as you can, and that will lead into new clients in the door.
So now you know exactly how to get more clients as a personal stylist.
If you want to learn more, make sure to grab my free resource guide with over 140 fashion
terms, stylist lingo you should know before you enter the styling industry.
Also, if you want to join my aspiring stylists community group, I have amazing group of aspiring
stylists.
I'm going to link those two things in the description below.
Let me know which tip is your favorite.
Don't forget to subscribe, hit the bell to get notified.
I post new videos every Monday.
Thanks so much for watching and I will see you next week.