Tony Robbins: So one of the things that I learned by working with all these investors was that there
are some common steps that we all need to take whether you’ve got a thousand dollars,
a hundred thousand dollars, a million dollars, ten million dollars. The idea that most people make,
the biggest mistake first most people make is they think they need a lot of money to make
a lot of money. And the truth of the matter is the greatest investors started with very
little. What they really learned to do is to use the power of what basically when I asked
Warren Buffet I said what’s been your secret to wealth. He said three things. He said number one
was being born in America. Number two is good genes so I’ve lived a long time. And
Number three was compound interest. He said that’s it. And most people don’t understand
you can tap that power. If you look at people that make a lot of money and you think that’s
what’s going to make them rich you can go look back at like Kim Basinger who,
you know, won the Academy Award and she was the highest paid actress of her day. Made ten million
dollars a picture and turned around and bought a 20 million dollar town and went bankrupt.
You know Mike Tyson. Mike Tyson made a half a billion dollars and went bankrupt. Curt
Schilling of the Boston Red Sox, you know, a major leaguer, you know, MVP,
amazing guy. Made a hundred million dollars, went bankrupt. So it’s not what you earn. It’s
taking a small amount of money and consistently investing it is what really matters. There’s a
gentleman named Theodore Johnson who was a UPS driver. He never made more than $14,000
in his lifetime and in his old age he’s worth 70 million dollars. How did he do it? He pretended
there was a 20 percent tax on his income. He said I don’t have any money to save but if there was a
tax I’d have to pay it. He automated taking 20 percent of his money putting it straight
into an investment account. Made him worth 70 million dollars. That’s all he did. Never made
more than 14 grand. So you don’t want to make that first mistake. You want to become an owner,
not a consumer. You don’t want to just have an iPhone. You want to own Apple, right. More
importantly you want to own across the market as a whole and become an owner of American business.
But if you decide you’re going to do that and automate, the second step I teach is you’ve
got to become an insider. You’ve got to know the rules of the game before you get in the
game because the system is not set up for the individual investor to win. The system – it’s
not evil – it’s set up by corporations and corporations’ number one priority
is to maximize profits for the shareholders. It’s not to maximize profits for the investor.
And that’s the conflict that we see happening over and over again. So as a result there’s a
lot of marketed myths and one of those myths is that if you go to somebody they’re going to beat
the market. You talk to Warren Buffet he’ll tell you it’s not going to happen. Ray Dalio,
it’s not going to happen. David Swenson who’s the head of Yale’s funds took them from one billion to
24 billion in two decades says it’s not going to happen. Nobody beats the market long term like I
just told you – 96 percent of mutual funds don’t do it over a ten year period of time. So – and
the cost of them though is the real challenge. Not only do they not beat the market, you get
sub-performance and this is your future. But also people say things like it’s only one percent.
Most people if you ask them what are you paying in fees. They don’t know or they say one
percent. One percent is called the expense ratio. That’s like a top line on a sticker price on
something. But if you read the 50 page prospectus which most people never do you’ll find there are
17 other costs. They may not call them fees but they’re costs that come off the top. Forbes found
that the average mutual fund has 3.12 percent in costs. Not one percent, three percent. So what,
what’s three percent? Well if you’re getting a six percent return, you’re netting less than
three percent and you’ve got to pay taxes on that, 1.5 percent it’s going to take you 60 years to be
able to double your money. You’re never going to get anywhere. But more importantly just like
your investments compound, so do costs. So, for example, if you start out with three people. They
all start out at 30 years old, 35 years old let’s say and they have $100,000 each. And they start
growing it at seven percent a year for 30 years until they’re 65 years old. What’s the impact of
one, two or three percent? Well the highlight is at one percent your $100,000 would now be worth
$574,000 if you never added another dime. Your three percent in fees means you’ve got $424,000.
That’s 77 percent less money, a quarter of a million dollars less money. So people don’t
understand that it’s like if you want to win a race and it’s a horse race do you want a 100 pound
jockey or a 300 pound jockey. The 100 pound jockey is one percent fees, the 300 pound jockey is three
percent fees. I’m here to tell you it’s not going to work. I’ll give you one more distinction.
If someone came to you and said I’d like you to make an investment and here’s how we’re going
to do it. You put up all the money, you take all the risk. I put up no money, I take no risk. And
at the end if you lose I make money and if you win I make money and if you win over the lifetime of
your investments 30 or 40 years I’ll end up with about 60 percent of your total returns. Would you
do it? You’d say that’s absurd. I’d never do it in a million years. That’s most mutual funds. That’s
the average mutual fund because every one percent is 20 percent of your total compounded interest
of growth over the lifetime of 30 or 40 years of investing. Jack Bogle is the one who taught
me that. It’s mind boggling. So the lie is we’re going to beat the market. The second lie is we’re
going to – it’s only one percent. The third lie is the fees we show you or the returns we show you
are real. I won’t go through this now but mutual funds do not report the actual returns you get.
Jack Bogle pointed this out to me. Jack Bogle is head of Vanguard, been in the business 63 years,
built the largest mutual fund in the world and he did it by stripping out all the fees. I’ll give
you an example on this. He’s been arguing like crazy people should know what their real returns
are, not their average return, not the return that the fund got for the year but you got. If you
remember some people are old enough to remember Peter Lynch, a gentleman from Fidelity who created
the Magellan Fund. From 1977 to 1990 he averaged a 29 percent return during that time. Unbelievable.
When Magellan did their studies their average investor made zero. They lost money. How’s that
possible? Fees and also going in and out of the market because people couldn’t take it.
They didn’t know what they were doing in that stage. So one of the things that we’re in in the
mutual fund area and in the area of investing is it’s one of the few areas on Earth where
people get so confused they don’t know what it means. They hear a number, it’s too complex and
I give it over. So what I like to do is cut through that, cut through all the fine print,
show you what it really means. I’ll give you an example that’s really, really simple. If you
really want to be financially free every dollar you have needs to be captured and it needs to grow
for you. Every dollar that’s not growing for you is growing for somebody else. You don’t want to
be creating the retirement for your broker. You want to create retirement for yourself. So you
have to be aware of this. And the last thing I’ll tell you – one more myth is after first delivering
subpar results compared to the market, after putting yourself in a position where, you know,
you’re paying high fees, after telling you returns that really aren’t yours, the person will likely
look you in the face and say I’m looking out for your best interest. And they may sincerely think
they are. People that work in the financial industry have high integrity. There’s some
people in every industry that aren’t great but the problem is they’re part of a captive system. If
I’m a butcher and you come in and ask me what should I have for dinner, I’m going to sell
you meat. One form of meat or another – it’s something that I have. That’s my job to do that.
If you went to a dietician they might say to you hey, wait a second buddy, all that red
meat – you’re going to die of a heart attack. Have some salad. Let’s have some fish tonight. If you
go to your broker you’re going to a butcher – they’re a good person, they believe it,
they might even put their own money there. But they don’t know how to look at the overall of
what you need. They’re paid to sell. If you go to the dietician which I’ll give your audience
a new word for some of you – a new F word – it’s called fiduciary. And that word is a fiduciary
is a person that legally is required to look out for your best interest. If they tell you to buy
Microsoft this morning and they buy the stock this afternoon and they get it cheaper than you
they have to give you the cheaper stock. That’s how strong the rules are. They are only paid
to recommend what’s best for you. They make no commissions. A fiduciary, somebody who’s a skilled
fiduciary is incredibly valuable to your life. And by the way, they don’t have to cost you a lot of
money. They cost very little or you can give a small percentage but you’re not paying all the
commissions. You’re just paying one time for them to give you the advice and ongoingly guide you. So
these are a couple of the areas that people have to use to become an insider. I say to people you
want to become the chess player, not the chess piece. And this book really shows you how.