Welcome back to my channel. In this video I will provide you with everything you need to know
in order to start a business in 2022, so keep watching for a bunch of pro tips
and a demonstration of me actually creating a business from scratch
so you can follow along. But real quick, a big shout out
to Tailor Brands for sponsoring today's video but more on that in a little bit.
Now when you're starting a business it all starts with an idea, every business whether they offer a
physical product or let's say a digital service it all begins as a concept in someone's mind
that they then later bring to life and there has never been a better time to start a business
than right now. So there's a stat that says "when Americans aren't playing pickle ball,
they're starting companies. A record 5.4 million new business applications were filled in 2021
and the u.s census bureau reported that this week that's actually up from the previous in 2020
of 4.4 million and that is way higher than the pre-pandemic times which was 3.5 million in 2019.
So in order to start a small business you must first ensure that there is proper demand for your
business's idea and then you can move forward so you need to validate your business idea
to first ensure that people will actually be willing to purchase your products or services
so you can start by researching other similar businesses who have potential customers and
potential competitors to what you want to do and then ask yourself do they seem like they are busy
do they have a solid business model do they have good recent reviews and then once you've done your
research that's when you then want to decide on the name of your business so you want to check
for availability of social medias domain other company names to make sure your business name
is actually available. And here's a pro tip, if you can work your business's keywords into your
business name that is going to help you so much down the line for SEO purposes and that's going to
help your website as well as your google business listings. Next, let's talk about branding. You
want to build a professional representation for yourself and for your business so others are going
to treat you seriously so you can start earning money that's the whole goal here. So successful
businesses have a consistent look and feel both offline and online in order for customers to start
to recognize and remember their brand what they do as well as to refer them to their friends it's all
about brand recognition and remembering that and the best way to do that is to establish your brand
right from the beginning establishing an online presence is vital to the success of businesses
today, because that is where people are right they're discovering new businesses. On websites,
social media platforms, word of mouth reviews, and search engines. So to start a successful business
that ends up being profitable it's important to create a professional logo, domain, website,
business email address, online physical business cards, printed merchandise,
an entire branding package ,social media graphics, and so much more. Now I understand this may feel
overwhelming the need to create everything I just listed gets a lot of people discouraged because
they don't think they have the skills needed to get this done some people will even pay others
thousands of dollars to get their business off the ground but the great part about today's world
is that there is technology and affordable online tools to help you create all of those assets just
like Tailor Brands if you've got a great idea for a business but don't know where to start Tailor
Brands offers everything you need to launch your business in one place from logo concept all the
way to creating an LLC. So now we get to the fun part, take all the information you gathered from
your business research your business name looking at what the competitors are doing and now we are
going to use that to create a branding package for your business. Now I'm going to walk you through
Tailor Brands and demonstrate all the features that they offer and for this example i'm going
to create a branding package for a company idea name that I came up with called 'Diamond Fresh
Detailing'. So let's hop over to the Tailor Brands platform, here you can see that their tagline
is create a business in 60 seconds so it all starts with you just entering the business name.
And then from there you can also add in a tagline so for this company idea
i'm pretending that it's going to be a mobile detailing business where I go and detail people's
very nice expensive luxury cars and for that let's put that in the tagline that we come to you
then you just click start for free now this part is really cool because now you can see
it's going to help you get started so it's going to ask you what you offer in this case we offer
services and then you just go click next and then from there you can see I've already started
this and did a little bit of a draft so we're just going to keep going here with this example
and then we can type in what we do so we can type in car wash here select that and
then you can describe what you do so we can just write mobile car wash and detailing
and then you just click next and it's going to start prompting you through every step you
don't have to think about it you just have to go and choose the best thing for you so now this is
the fun part you get to pick your logo type so do you want an icon based logo or do you want
a name based logo for this case let's go with the icon based logo and let's search for our own icon
so since it's diamond fresh let's pick a bunch of different diamonds for the logo icon and you can
choose up to five different ones so let's just choose a few here different styles different
colors and then we click next again and then it's gonna ask us to choose three styles we
love in terms of the logo and the branding so let's go with rounded taller and bolder
and then from there you click next again and there you go it's designing your perfect logo
and everything is going to be based on this it's going to help you create all of the assets that
you need that I'm going to walk you through but this is what you can get started for free
doing just to get an idea and to also get excited about your business so here we go you can see on
the left you can start to scroll for all of these different options and if you click it will update
it on the right hand side and then from there once you find one that you think you kind of like
you can then go down so let's say I like this one I think it looks pretty good
once you scroll down you can see it's putting everything together for you your digital business
card your physical business cards your branded website merchandise social media cover photos
and much more. So from there you can either customize this logo or you can just write that you
love it and from there once you say that you love the logo you can move to the next step now this is
when you get brought to the Tailor Brands studio and this is really cool because a great logo
is just the beginning and if you kind of start exploring here you can see on the left hand side
you're going to have the home tab and everything else that they offer for business services as
well as if you're on your home tab you can look at all the different logo files and different
color options which is pretty cool and then let's go down to the digital business card just so I
can show you how powerful this is so your digital business card is a single link that contains all
of your business's contact information so you can put this in your biographies of your Instagram,
let's say you have YouTube and you're making videos like I am, you can put this in the
description and it's an easy way for someone to get in touch with you whether call you email you
or go to any of your links so if you know i'm doing this for my business which is the diamond
fresh detailing example I would have a link here that says book an appointment probably
one that says call email and then another one that says maybe look at our past reviews
and from there this is just automatically created for you and you can customize every aspect of it
then if we go down you have the print store which is pretty cool because this is where you can
have your logo printed on business cards apparel stickers and so much more. So if you just want to
get excited for your brand for yourself or if you want to gift this to maybe your first few
customers this is a great way for you to design this professionally and get that printed next
let's skip over the website because first we need a domain so a domain is the website address and
this is a great way for you to secure your domain because it's all in this platform so
go ahead and search for your business name that you did before and make sure that it's available.
So we have diamond fresh detailing we'll take the spaces out of there
alright.com and then we'll click search and then if this is available it's going to pop up there
it is boom diamondfreshdetailing.com so from there I can go ahead and purchase the domain and I'm the
owner of that now once I purchase that I'm the owner. I own the diamond fresh detailing domain
and that's when we can then go to the website and the website builder is really cool
this is a whole entire video in and of itself because there's so much capability with it but
just for this demonstration i just want to show you how easy it is you choose what your website
focuses on and then right off the bat it's going to give you a wireframe of the website that you
can build and you can add all the different icons on the left which will then populate on the right
and once you have the format down you can then click next and then go and actually edit it
choose different stylings that you like etc. Now they also have an advanced editor which is pretty
cool where you can go in and actually update every single piece of your website every photo the size
of all the words everything like that so this is just to get you off the ground but once you
actually create your site you can then go to that advanced editor and update it even more so let's
show you once it's building the website you can see it's creating the website right now if you
do want to just update it on the classic editor you can do that on the left side through here
or you can go to options and then click advanced editing and then click leave this is going to
take you to the full robust website platform I suggest everyone tries this out it's all drag
and drop it's nothing to be scared of and the great part about this is that you can then go in
and start updating everything like I said you have full capability so if you want to update
the background here you can go to the background image and let's say you want to update the logo
everything so let's say we we do want to change the background we have to choose the this row here
and if we scroll down here you can see that this background is connected to your content library
you can then go and replace that and then this is one of the best things I did want to show you
that's why I pulled this advanced editor up they have all of these free images for you so if you
go and you search let's just say we search for sports car just to see some different examples
and let's say we really like this Mercedes right here you can just go ahead and put this free photo
into your website and it's going to update right on the spot and you can see that looks really
good of course we're going to probably have to update the logo to make sure it's the white logo
so it pops on this background or if we want to go another route we can actually just change
the color of the header so let's go ahead and do that so i clicked on the about page there but
if we go back to the home page and then we click on this header column right here we can edit the
design of the header and let's say we want it to be a black or let's say a white background we can
do that so then you can see our logo is going to pop but then we can't see our links right so then
to edit the links you have to just again go to the header edit the design you can actually choose
different options for your header so if you want it to be you know something like that where you
can read it a lot better so there we go so now we have one where it's like this and when you scroll
down it kind of minimizes so of course you know you can spend some time here update your website
but this is just a really cool feature because it can get you off the ground running and have
a professional website built with a custom domain in no time. So if we hop back over to the Tailor
Brands studio you can also see that they give you the ability to create a business mailbox
so in my case I could have my email just be Paul at diamondfreshdetailing.com you can purchase
that right through here you can also purchase trademarks if you want to trademark anything
if you want to purchase an llc to protect yourself to pay less in taxes and to make your business
more official you can do that through here as well as well as all of the different graphic design
options that they have so this is going to help you just create really good branded social media
graphics whether it's cover photos or whether it is actual posts you can do that all through
here. So there it is, there is the demonstration of using Tailor Brands to get your brand off the
ground in no time. Next, it's time to start making sales and getting reviews so now that you have
your entire brand established online you can then go to google.com/business to create your business
profile so you can start getting good reviews and establishing your online rankings as well
from that Google business listing you can link your website different photos logo directions if
you have a physical location reviews phone number the products and services you offer and much more
on this profile. After that it's time to focus on creating a business plan treating your business
seriously and creating a business plan will help you have success and not be one of the
businesses that fail so make sure you understand who your competitors are who your customers are
and that you create a buyer persona so you can build a target market so you know who to go after
so when you're creating your business plan you want to ask yourself and you want to answer these
questions in your plan what problem do you solve and why should people purchase from you compared
to the competition so you want to make sure your business plan addresses what products and services
you're going to provide how much you're going to charge for those services how you're going to get
in front of your target market as well as how you want to legally structure your business for tax
and liability purposes such as a single member llc which I just showed you you can do through
Tailor Brands. So I hope this video was helpful to show you how you can start a successful business
and get it off the ground in 2022 without having to spend thousands of dollars or months and months
of your time. If you want to get started on Tailor Brands click the link in the description to try
Tailor Brands for free today and don't forget to use my code PaulMendes40 for an extra 40% off if
you go ahead and purchase any of their premium plans. Also, please hit the thumbs up on this
video it really helps spread it to more people and subscribe if you haven't already, that also helps
me out because I'm producing even more content, I'm in the new studio here, and I have so many
more business ideas to bring to you and different content about freelancing, entrepreneurship,
and creating lifestyle freedom. So until the next one, I look forward to your success!