hi guys! welcome to video 3 of our wedding photography workflow series.
we're talking about creating consistent workflows and in this video I'm going to
be sharing with you how i backup my images what is my file organization
technique. also, what I do after a wedding day... so most of what's happening after a
wedding day is backing up files but I'm also sharing the images providing sneak
peeks, creating galleries for my clients, and for other vendors and so many other
things. but before we dive in I just want to quickly remind you guys that if you
don't have the absolutely free wedding workflow guides that I've created
specifically to go along with this series now is the time to grab it it's
going to be for free for you guys in the information section below
so I'm going to walk you guys through how I back up my images this is my
number one fear in weddings is that I will somehow not have the images they
will corrupt and horrible would happen and they'd be deleted off of my hard
drive or something in between now this has never actually happened to me
probably because I'm crazy about backing up my files but I've read so many horror
stories that I don't need to experience it to know that it would be the worst
thing ever so I'm pretty serious about backing up my images I shoot on a dual
card slot camera which means that it has two memory cards and it's recording on
both of them so I start with the two cards when I get home I go ahead and ice
back up all the images that I have taken throughout the day from both myself and
my second photographer onto an external hard drive then I'm going to go ahead
and upload that to a cloud source so I use drop-off so I'm going to go ahead
and use that as a redundancy if the backup that I have physically at my
house now this is just in case my house burns down or my house that's broken
into and my hard drives are stolen because that happens so you need to not
only have physical copies but virtual copies online so if you've been counting
that for backups so we have for backups because we have card one card two hard
drive and cloud source now I keep all four of these backups until the
high-resolution digital files are delivered to
my client so when I'm finished editing all of my images I'm going to go ahead
and export them and upload them to a gallery I use pixie set and I'm going to
link everything down below so I'm going to give you a complete list of
everything that I use for my business with software the apps the programs
everything so you get all of that below so once i've uploaded to my gallery and
i've completely delivered to my client and I've made backups of those hybrid
files then and only then I will format the SD cards I do shoot on SD cards by
the way anything can happen but it's your job to go above and beyond and make
sure that you have redundancy upon redundancy backup for your work and that
your clients don't have to worry that's one of the big workflows that is on my
agenda that I know I have to do for every client every engagement session
every portrait session anything that I'm being paid to photograph this is the
steps that I take the second thing I want to talk to you guys about is the
24-hour golden window of relevancy essentially and what this is is my
theory that these images aren't going to be as relevant and potentially viral as
they will be in that first 24 hours so you have a bunch of guests at your
wedding they come they have a good time they dance if you wait a few weeks and
then share a sneak peak people might like it but if it's Sunday or Monday and
somebody has the potential to share him and just say hey this is the wedding I
went to this weekend oh this is me dancing and they were in the wedding and
it was relevant to them I think there was a 24 hour window whereas the most
impact the most impact for all these other vendors as well so if you're a
florist and you do tons of weddings back to back to back all summer long you may
not care as much about a wedding that happened two months ago but if I provide
an image to a florist and they are able to get on social media and say hey this
is Saturday's wedding that makes them look relevant so they're more likely to
share it as well so I believe that I need to share a sneak peek within 24
hours of the wedding day and that's always my goal so I think that that is
something I just wanted to share with you guys some thought behind why I do
the 24 hour rule and why maybe you should do so I make sharing
vendor images also a part of my workflow so when I'm exporting my images after
I've edited them I'm going to also export a select number just for my
vendors I'm not going to watermark them I'm not
going to make them super small or grainy or not useable I'm going to give them
great high resolution images they're probably going to be sized for a
computer screen mount for print but they will look beautiful now I do this
because I want vendors to share the images and if your logos there or they
feel like they could crop it in some way that looked as good when someone's
trying to get rid of your logo and they're not as likely to share it on the
front page of their website if it has a logo so what I always ask for is just
credit me and you'd be surprised when you give someone a high-resolution image
and you say please credit me they're way more likely to use it because there's no
watermarks and then they also credit you so it's a win-win situation your work
looks awesome and they're happy so I always always share the images with the
vendors that I worked with I send them a little note and I really think that it
grows that relationship you're way more likely to get some free marketing out of
it now I'm sure the watermark thing is
debatable for many photographers especially commercial photographers but
in the line of work that I'm in and the business that I've built is what I do
and it's what works for me Oh in today's chapter of the guide that you've already
downloaded and you're following along you can see a lot more about how I edit
how I call and what my process is but we don't have time to cover all of that
today I do want to give you guys one bonus tip and that is when you create a
vendor gallery of maybe like 75 to 100 images and you throw in stuff for your
caterer and the florist and all these things I'm not going to make them each
an individual gallery I'm just going to get the highlights of the day they can
go ahead and choose what's relevant to their business one great aspect of this
is now you have essentially a submission gallery ready so you have your best 100
of the wedding and you can send that off to a blog or a magazine or an e magazine
and your work there is already cut down you'll already be one step ahead when it
comes to getting published which we are going to be talking about in a couple of
videos from now you can get of course more of this information in the wedding
workflow guide which is a free download you can find it
I will see you guys next week we're going to be talking about album design
print design print fulfillment and where that fits in to your workflow I'm super
excited to have you guys here and I'll be back next week hi guys