Hey groupies welcome back. I'm the video channel producer, you can call me PD and today,
we are checking out "Boss" by NCT U now NCT U
hasn't had a song since 'the 7th sense' I believe right,
its mainly been NCT Dream and NCT 127 that's been promoting since then so,
This is a pretty huge deal, I wonder why they came back with NCT U
I'm sure you guys will let me know in the comments below.
I'm excited to check this out, but before we do
I want to tell you guys that this video is brought to you by our final merch sale
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Anyways, let's get into this,
This is your form of therapy
Oh Wow..
That bass is really heavy, and it's really gritty
Oh his hair is red now
Dude, Taeyong is not real
Immediately, one thing that stands out to me is the architecture.
Oo it is splendid!
Editing there was really beautiful
I'm telling you man, the architecture! Beautiful
Like this music video is a literal work of art.
I like that! a lot of confidence and swagger in that move.
this too, they kind of like slow it back
Seriously, this music video has so much symmetry
I feel like they're doing a lot of opposing values type thing
Yeah, like that. It's like two bosses going against each other, right?
I really like the choreography during the chorus
That fire scene is, absolutely beautiful
Oh fuck, go off!
Oh my god..
This bridge is amazing!
This song,
feels like a mix between "Cherry Bomb",
Like sort of like the confidence of Cherry Bomb, but like the laid-back set of-
Ooh my god!
the laid-back sort of like smooth, suave, swagger of 7th sense
it feels like a mixture of both songs
Oh my god
ooh,
That last, that last-second brass. Kind of which brass was in the song throughout
I feel like it would fit this music video and the song aesthetic really well.
Alright now here's the thing with NCT, It's pretty much a hit or a miss from me.
Now with NCT Dream, I'm gonna preface
I can't do it. Way too young, way too youthful for me. It's not marketed towards me
You know what I mean?
like NCT Dream, you know it's not my fault that I don't like it
I feel like it's marketed towards a younger boy and younger girl crowd.
So it was way way way not my thing, I have checked those things out.
I will say with NCT U and NCT 127,
It's been a hit, or a miss like "7th sense" I liked it, but it wasn't like an earworm.
It wasn't like "Oh yeah, I got to download this."
I was like, it was pretty good, but again not really my taste.
"Fire Truck" I just straight-up did not like it.
Now "Limitless",
Ooh, boy. Limitless was phenomenal
I think it's one of their best songs to date. If not, their best.
Then came Cherry Bomb. Cherry Bomb didn't work for me,
I felt like it was a little bit too loud. It was a little bit boisterous,
Well it didn't have, what NCT U had.
I felt like
NCT U had a lot of control to it that I liked,
It was a little bit held back.
Cherry Bomb felt like it was a little bit all over the place for me, For me.
but now this, this like I said this feels like a blend between
the 7th Sense and Cherry Bomb, and that is why I like this.
this for me, it definitely is no Limitless.
I don't think anything will surpass Limitless for a while, not just from NCT
But from a lot of k-pop groups catalogs.
Limitless is just one of those perfect storm type songs
You know what I mean?
but this song, My god
It is filled with so much swagger and confidence, which I think is one of the selling points of NCT.
NCT is a group that is not shy
NCT from the get-go, from the moment they've debuted,
They have not had issues with stage presence, which a lot of groups have.
They have not had issues with songs that felt weak,
That's the thing about NCT, regardless of whether or not you like their songs
You can say their style and their polish is on point.
Even if I didn't like Cherry Bomb,
I can say that was made really well, that was performed really well. This doesn't feel like a rookie group.
You know, even with NCT U
It was really well done.
It was well polished to the point where
If you told me this is a group that's been around a few years
I would believe you.
and that's the thing,
to come up with a song like Boss, which
to have a word like "boss" in there, instills even more confidence.
You know to say 'I'm on top' basically
It requires so much swagger, it requires so much charisma, and I feel like they got it in spades
And it definitely helps that Taeyong always for me, is the eye candy draw
He always I feel like, I don't know if they have a leader but for me
Taeyong is the leader in my mind.
He's always the pole, he's always the draw, he's always like this unique, flair.
Now I don't know if it's because it's a bias thing,
or I genuinely think from an unbiased perspective
I think Taeyong is definitely a really really interesting stylistic draw to their songs
But I just think that it's really well done. I really appreciated the bridge with Mark and Taeyong,
That popped off, I really really like that and what I liked about this music video first of all, the choreography was,
NCT choreography is always good,
Cherry bomb like I said even if I didn't like the song,
Fire Truck even if I didn't like the song, their choreography is always powerful & on point
And this is one of their most powerful choreographies yet.
It is so suave and it's so confident
I like that move we're like
Taeyong goes like BAM
That's really good,
I like the part of the chorus where there's that wave motion
like all of a sudden it gets really fluid and then they get into
really rigid movements again like that transition from like fluid to rigid, fluid to sharp,
is really really good
But what I really liked was the music video aesthetic.
The aesthetic of this music video was like a drab fashion-chic.
first of all like the suits they were wearing
but it was all very drab, in the sense that like a lot of them were very muted colors, a lot of beige
and the environment of this music video was a lot of grey, a lot of grungy-grey a lot of like ugly surroundings
But they sold it with like the symmetry and the art and in fact,
the only actually appealing looks were
This one area where it looked like a hall, like a giant hall
And they were wearing the black suits
you guys noticed that?
The one appealing place, was when they were wearing the black suits
and it looked like a giant concert hall and
The rest when they're wearing the suits and the outfits they're all in like these dirty grungy areas
So I thought those were interesting parallels.
I've said this before in other reactions
I really hate it when they shoot in dirty ugly areas
I think I said it in the Rains reaction, from a couple weeks ago
I hate it when they just rent out a warehouse or they rent out somewhere
Drab and ugly with like really low saturation, and they just shoot there.
'Oh, it makes them look edgy' but! they really made it work here
And how they make it work is because they put good thought and filmmaking into it
there was a lot of symmetry,
if you notice that there was a lot of good framing,
if you look at these shots right here
It is all about the framing. It is all about the symmetry, the patterns
It's all about that key aesthetic design instead of just randomly shooting them
against a dirty backdrop.
See it's by using those kind of even basic filmmaking techniques that elevates a music video like this
you know, this is just like a key point for anyone shooting in like a really dirty area
find the symmetry of that area,
find the art of that area
I mean looking at this music video,
it felt like contemporary art in motion with their suits with the buildings they were in,
I think there were beautiful murals here & there
It felt like
contemporary art in motion, like I don't know how else to describe it like
it felt like a work of art
It's what ultimately, I just really enjoyed this this was really well done, its work of art, beautiful 10/10.
anyways guys,
What did you think of "Boss" by NCT U?
Did you like it as much as I did? Let me know in the comments below
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