>> Live from Las Vegas, it's theCUBE.
Covering Dell Technologies World 2019.
Brought to you by Dell Technologies
and its ecosystem partners.
>> Hi, Lisa Martin with theCUBE, live day three
of theCUBE's double set coverage
of Dell Technologies World 2019
I am with Stu Miniman.
We've got one alumni back.
We've got Gil Schneorson,
Senior Vice President and General Manager of Vxrail.
Gil welcome back.
>> Thank you nice to be back.
>> And it's show and tell you brought Niv Raz
CTO of Harel Insurance one of your successful customers,
Niv it's great to have you on the program.
>> Thank you and great to be here.
>> So Niv let's start with you.
Give our audience an understanding of Harel Insurance
where you're located,
what it is that you do and then we'll get into why
think Dell EMC is so fantastic.
>> Harel Insurance is a insurance company doing a life,
now life insurances very wide portfolio of business
products in the insurance and investments in Israel.
More than 5000 employees and three million customers
managing around 240 billion shekels in 2018.
So it's very innovative company to work in.
>> So Niv interesting.
Dell has a podcast and I'm just given a little plug here
'cause at the gym this morning
the latest episode by Walter Issacson talks
about transformation going on in the insurance business.
Some people think, oh insurance has been around
a long time, I mean heck to the Roman Era when they had
some of this but today Insurance is changing fast.
Can you give us at a macro level, give us what are some the
changes and stresses on the company
and how's that impact your job.
>> It's funny you mentioning that.
In 2015 our CEO has declared innovative program
named Recalculating Routes.
The purpose of the program
the strategic plan was to take a role from traditional
insurance company to more digital transform, data transform.
We Israel has the brokers.
The brokers are our sales person but once the customer
and the sales part, the onboarding part,
you want a more innovative service after that.
The post service part is very hard in insurance
and we investing a lot to make the post service
customer experience very advantaged.
>> We talk a lot about customer insurance at every, oh sorry,
customer insurance, well that's important too,
customer experience is the word I was going for.
It's essential right because in 2019 customers of any type
of product or service have so much choice.
So talk to us Niv from looking through that lens of
delivering an outstanding customer experience obviously
your sales folks need to have innovative technology
to deliver that outstanding customer experience.
But when a company says we've got to transform digitally
we've got to stay ahead of the market, delight our customers
Where do you start?
Talk to us about maybe a phased approach
that you're taking to digital transformation.
>> Digital transformation is all about how
customer experience feel like in your environment.
So if a person entering your website and trying to do some
post service and running into some old fashionable
process that is very hard to him and its really
frustrating to do that.
And actually if I look about what our approach about it,
we're thinking about the digital transformation,
we're thinking about how to take the onboarding part
for our brokers, the post service for our customers,
to make the process, the services we are offering
to our customers easy as possible to just can submit.
>> All right so Gil let's bring you into the discussion here.
And I think back Converge Infrastructure,
Hyper-converge Infrastructure you've been riding the
rocket ship that is Vxrail, digital transformation
wasn't the leading use for that when we started.
It was simplification driving that wave of virtualization,
we've heard Vxrail everywhere
in the discussion this week.
It was like all of these different cloud pieces,
what's underneath them, VxRail.
Help us connect the dots, the transformations that
your customers are going where VxRail and the new solutions
built with VxRail help enable your customers.
>> Yeah thanks Stu.
We talk about a digital transformation a lot.
Reality is that many of the customers, not all of them are
transformative like Harel Insurance right.
Many of them look at ATI and VxRail
as the next simple tech refresh.
They see the agility,
they see the economical benefit but there's a growing
majority of customers
who look to this is as transformational.
And so that's where you see
ATI and VxRail specifically in our case starting to grow
beyond being an infrastructure for workloads to be an
infrastructure for their hybrid cloud
and multi cloud environment.
So what is so exciting about this show is because
we've been very successful we're growing very fast,
but by putting this building block in many of our customers'
data centers they've made the choice that will enable them
to now embark on a more transformational strategy.
And I think we demonstrated in the last two days that
hybrid cloud is here and it's sellable, operational
and with VxRail and the integration
with VML cloud foundation
and the ability to add and burst into a cloud move workloads
It's here and its now, I thinks that's what's nice about
this whole thing.
>> All right so Gil it's great for you to say it
even as an analyst as a media organization for us to say it
but what we love is that you brought a customer here to tell
us the reality as to where cloud fits
into your overall discussion.
And I would love your feedback as to what Gil's saying.
What's the reality in your world and the impact on your work
>> I would connect the previous question this one
because it's like a very rolling on questions about it.
So you as the customers your expectations
about the company is to do every operation from everywhere
very easy way and the mobility and the digital
transformation itself all the mobile applications,
all the things that's taking the customer experience
to the next level will took the organization to a phase that
I need understand how to scalable the systems.
So in this journey when you're looking about
digital transformation you must have a infrastructure that
support the scalability, the elasticity, the availability
that the customer demands.
You don't think to yourself that you are enter some
E-commerce customer and they will send you on application.
sorry Sir, we currently offline the management reasons
or maintenance reasons.
That thing in 2019 you will not
think about and it's not be acceptable.
So to do a scalability our multi cloud strategy in Harel
is to have infrastructure free environment to focus
on the service applications and not to focus
on the infrastructure management part.
That's the big concerns of our IT teams
was how to care about support and matrix's and compatibility
and maintenance and when you go into the private cloud
environment, the private cloud environment, that's VxRail
on the bottom and VML cloud foundation on the top allow
Harel is to start the journey to a phase that said okay
we're going to our infrastructure free road map.
>> Tell us about the outcomes that for example go back to,
what we were talking about your brokers who need to be able
to deliver any service.
I imagine they're out in the field sometimes
with customers depending on the types of services
that they need to deliver.
What has been some of the feedback
or maybe the outcomes for the brokers.
Are they able to do their jobs faster,
deliver quotes faster to customers.
What are some of the exciting outcomes that you're seeing
as a result of the infrastructure that Dell EMC is
helping you to establish.
>> Part of digital transformation we're talking
about micro servicing a lot of old virtual machines
I'm saying that.
So service applications on the password virtual machine now
your micro services, why you micro servicing it
because in 8:00 a.m, perhaps there is 20 persons
that's selling your policies but perhaps on the 11:00
after some TV show said something about Harel you can
have thousands of customers entering to your website.
So how you can support that?
So again brokers need the tools to support the operation,
the sales operations
and the customers need the tools to support the post service
for themselves, how to claim, how to do claims
how to do more preventives aspects of insurances.
So basically again when you're looking about what exciting
is, is the reality that I'm seeing a process of a customer
and is saying, wow that was easy.
So taking the digital transformation
to make our customer experience better.
>> All right Gil help us zoom out a little bit.
We talked to one customer here but the business overall
joint product development between Dell EMC
and the VMware teams is something that we think
was transformational and helped accelerate the HTI growth.
What are some the big drivers
what's changed in the business.
Give us the overall update.
>> Yeah look, I think that when we discovered that working
together pays off through our joint leadership through
examples like VxRail and others
we started looking at every part of the business
and how collaboration could enable us to add even more value
and any value transfer to finances and there's a very strong
interest in so this recent innovation we've introduced with
integration with cloud foundation, people don't realize
how much work goes into integrating two products regardless,
even between 1 company you're talking about engineers
co-location, you're talking about joint sprints
you're talking about test fests, design workshop,
customers interaction and so,
but you know what I mean, it pays off.
You deliver a new outcome that didn't exist before
now with VCF and VxRail you can have a full life cycle
management of the entire VMX stack and the entire
hardware stack drivers, framework everything
life cycled together, it's a very, very impressive outcome
and it's ready now and I'm really thinking that shift is
going to be more than just ATI, people are going to start
embracing the full stack because they can,
because we're simplifying it.
In addition to that Stu I think it's important to understand
or I'd like the people to know that the other way
we're taking the ATI stack and the full stack is into
much more intelligence so machine learning
and predictability all the way eventually to remediation
and so in this show we introduced
the analytical consulting engine for VxRail
and we put it out there as a field trial,
as an early access.
The thought process is we have a very large amount of
intelligent customers that could tell us where they need
this to take them.
What's exciting about it is that every product these days
is trying to be intelligent because we have a full stack
we have a lot of context,
a lot of things we could correlate.
So we're very excited about this and we're hoping
that our customers will participate in that design,
I'm sure Harel will as soon as we can give it to them,
the access and, not only full stack but make it much more
intelligent, I think it's going to be very exciting year
til next time we speak.
>> Harel you have? >> Something to say about it.
We are customers, us as an organization understand
the public cloud allowed us
to be infrastructure free and now they said okay
some workloads are good for public cloud some workloads
are good for private cloud and the multi cloud approach
that VMcloud Foundation gives us the infrastructure free
to just focus on the services.
You need to understand the manageability of traditional
infrastructure is very costly.
Why?
You need to manage it, you need to support it,
you need to upgrade the frameworks, the buyers, the drivers
and all the time to be concerned about if everything
is supportable, how you do that all the job and again
once you taking the VxRail as a hardware platform for that
and the VMcloud foundation the software you getting
a complete life cycle that assist you to just focusing
about to be a service broker just add new services
to the exist environment.
>> Well Niv, thank you so much for stopping by theCUBE
and sharing with Stu and me
where you guys are on this digital transformation journey,
the successes you've achieved so far
with Dell EMC, Gil again always great to have you
on the program and we can't wait to hear more next year
maybe Ace is going to give us some really insightful insights
that will be groundbreaking. >> I believe so.
Thank you very much.
>> For Stu Minneman, I'm Lisa Martin.
You're watching us on theCUBE, live from day three
of our coverage of Dell Technologies World.
Thanks for watching.
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