YouTube playlists, you basically know what they do but you probably don't care about
them too much.
Well you should because they are one of YouTube's most under utilized tools so here's 10 tips
on how to use them to grow your channel.
Let's start with why they are important.
Well, YouTube treats them the same way as video uploads.
What do I mean by that, let me show you.
When you upload a video to YouTube that creates a unique id and you can see that in the URL
of the video.
However, what you might not know is that when you create a new playlist it does exactly
the same thing.
A unique id is created which is treated as brand new content.
So when we talk about producing new content frequently and consistently you can include
creating new playlists within this logic.
Let's say your current schedule is video uploads on Monday and Friday?
Well on Monday you could add the video to an existing playlist but then on Wednesday
you could create a brand new playlist and add that video to it.
So instead of two pieces of new content each week you are now serving YouTube three pieces
of content.
These new playlists need to be treated just as importantly as new videos.
That means eye catching titles that include keywords and phrases that people search for.
The same goes for the playlist descriptions too.
Write something of substance as you would a video description.
Playlists are indexed like videos and they do appear in search results so it's well worth
investing time into optimizing the meta data.
To help you write these titles and descriptions, click on the vidIQ top keywords button and
this will show you all the keywords used in videos in this playlist.
Furthermore, click on the CSV button in the top right to list keyword occurrences and
search volume so you can decide which are the most important keywords to include.
Once a video is in a playlist you should always share that video through the playlist link.
When somebody clicks that link that are taken to that playlist which means they may watch
more of your content and boost your YouTube watchtime.
Playlists don't have to be just your own videos either.
On vidIQ we have community playlists that include content about our tools from other
video creators which we absolutely love.
You can also create playlists about a topic you're interested in to promote your content
against popular videos.
In this example the video creator has created a best iPhone X tips playlist, adding all
the most watched videos in the list, but what they've also done is added their own video
at the top of the list.
Playlists come stacked with different settings.
You can set the ordering to oldest, newest and most viewed and you can set the playlist
as an official series.
This might be used for if you are running episodic content designed to be watched all
together.
Videos can only be added to one official series playlist but they can still be added to any
normal playlist.
You can also setup rules for new videos to be automatically added to playlists when they
contain certain words in the title and tags and if you have collaborated on content you
can allow other video creators permission to add videos to a playlist if you wish.
One final tip about playlists, make sure to use them to build your channel homepage.
It's all too easy to just leave the default recent and popular upload playlists there.
What you should have is one playlist that welcomes viewers to your channel and shows
them what you're all about.
You have great content on your channel, make sure it appears front and centre to entice
that viewer into becoming a subscriber.
We hope you found these tips useful and remember the top keywords button comes from the vidIQ
chrome extension so make sure to download it from the link in the description.
Enjoy the rest of your video making day, bye for now.