instead of making designs that look like this aspire to make something that looks more like
this today we're going to look at some hot and some spicy tips that are really going to improve
your designs if you're an amateur beginner rookie or Pro the first tip is to actually
work backwards backwards what are you talking about Tom now take a glance at this design
right here and maybe whilst you're just looking at it your mouth might start to water a tiny
bit the person a person who designed this didn't just sit down and start designing like that now
before they made a single Pixel or vector path they visualized what the design should be like
but how and importantly why let's jump back to this example again to illustrate the point
now some of the goals this design might have had would be to make the viewer have a sense
of fresh real ingredients through the product and also that it's really sour to The Taste
the designers used Fresh Cuts of real fruit sour tasting fruits of course to match the sour and
tangy nature of the product along with ice to give that kind of fresh coolness feeling the entire
design is explosive bursting out from the center to express that Punchy sour nature of this product
when you know what the end goal is and the message should be for a design then you can start working
your design choices into the artwork itself it also works really well for logo designing as
well just like this Jiu Jitsu logo I designed quite a while ago now I wanted something that
looked strong but also which had a sense of community and which was slightly passive and
that's because just the nature of Jiu Jitsu so I use curves as well as angle straight lines that
helps give that impression and also it actually Incorporated a fist into the design as well now
this was doable because I worked backwards so to speak once you know how the end result should be
then you can start designing the next tip is contrast but whoa whoa whoa wait there
not the generic contrast that most people know or use contrast can go far deeper than having
just two contrasting colors or something really big and something really small this design here
uses an interesting form of contrast now we can see how bold and graphic the typography
is matched with the line illustrations at the bottom it's a very flat and bold design
that is apart from the gradient 3D design towards the middle and this is a direct contrast of design
style and when done correctly it does look really really neat and here's another prime example
you can see how the designers have mixed bold and graphic backgrounds that are filled in with
block colors and contrasted that with a real imagery often mixed with blending mode options
so as you can see contrast goes far beyond just you know color and stuff like that and try and
think of really wonderful and unique ways of using contrast on your designs so as a bonus tip check
out this design right here now it actually shows one area that some designers are guilty of when
it comes to using contrast now if we look at this typography here we can see they've tried to create
hierarchy with contrasting font weights when doing this try not to use wide leading or space between
each line and also don't just use one weight Bolder or one weight thinner put that thing right
up to the max so contrast is really apparent now the third design tip I have you today is really
important especially nowadays memory hooks think how you can add something to your design that is
unique that will really help embed itself into the memory of the viewer the thing is though it needs
to be relevant to the message and also the brief but let me explain this bottled water design does
it really really well people who buy this will remember the cool concept of that whale on the
design it's a talking point among other people and groups of friends and it's one way how products
spread throughout communities and then you have this brand here who are selling something as
simple as fabric wool but look at the packaging on this product it's creative it's fun and it's
memorable now I can almost guarantee without checking beforehand that this company probably
sells their products for about three or four times the price of their competitors simply because of
the packaging alone okay maybe not three or four times more expensive but it will be more pricey
humor is a great way to create a memory hook just like this bag design right here it's a unique and
fun design again super memorable and it's a great way to elevate something like a standard brown bag
other designs can be memorable because they are weird or shocking this poster gives a lot of room
to that shouting head graphic which might I add is basically all mouth and nothing else this graphic
is striking and it will likely be memorable to the viewer memory hooks are ever so more important
these days due to the amount of design work that the average person consumes every single day
online their smartphones and so on graphic design tip number four is the narrative now does your
design have a narrative or shall I say does the brief call for an actual narrative to be used how
break up with your bank this is a mini marketing campaign for styling bank it's a relatively new
form of banking aimed at younger people which are trying to remove the old traditional banking
systems so that's the narrative but how does the design play into it firstly using a hashtag is
obviously aiming things at the younger tech savvy kind of audiences breaking up with the bank also
relates back to relationships and breakups something younger people tend to go through
more than older people the imagery used points to the old and tedious forms of money management and
Banking and they are literally just torn apart it's a really clever narrative that has been
executed really efficiently now here's another design selling an organic kind of shampoo we can
see how the color palettes are very muted and very restrictive which highlights the minimal
nature of the design which actually highlights the Purity and organic nature of the product the
design also uses hand-drawn illustrations that makes it seem more genuine and more natural and
organic it would be very different if the design used a very straight angled lines instead of these
organic hand-drawn ones know the narrative know how to use a narrative and then Express
that narrative but if you want to learn how to express yourself through your designs even
more just click the video on screen and until next time guys design your future today peace [Music]