Hi. I'm Gary Eckstein from OrganicWeb.com.au.au and I'm a Mailchimp Pro Partner. One of my
more popular Mailchimp videos on YouTube has been how to use the Preferences Center in Mailchimp
however some people don't see the Preferences Center now there are two reasons that this
might happen the first one the first reason you may not be seeing the Preferences Center
is because you have GDPR fields enabled if you do have GDPR fields enabled you will not
see the Preferences Center the second reason is a little bit more sort of obscure and it has to do
with the website builder in Mailchimp and whether you're using the old website builder or the
new website builder so I'm going to go through instructions uh very briefly because it is quick
very briefly how to solve this problem if you're not seeing the Preferences Center
now if your problem is because of having GDPR fields enabled well you need to disable GDPR
fields or well not use the Preferences Center but I'll go through how to solve this problem
if you have a website that's already been built so let's go across to Mailchimp itself
now first off the Preferences Center is the place where people can choose their preferences so
instead of unsubscribing for example you can say to people instead of unsubscribing from
all email marketing why don't you choose which email marketing you want to get you know about
this product this service whatever or perhaps how often they want to get email marketing and so on
so instead of losing them off your your audience so when a person unsubscribes in Mailchimp they
unsubscribe from everything from all your email communication in your audience you can't send to
them again once they click unsubscribe if they update their preferences then you'll
be able to tell what their preferences are they haven't unsubscribed from the audience
so we'd expect to see the Preferences Center
somewhere down here somewhere around uh surveys and and inbox as we view uh our Mailchimp
audience but as you can see we're not seeing the Preferences Center so we can't set it up and,
and again the Preferences Center is where a person doesn't unsubscribe but selects what email
marketing they want to get and I have a separate video how to set up the Preferences Center so if
you don't see the Preferences Center here check GDPR fields if your GDPR fields are not enabled
then it's something else and typically the issue is this it's the web or a website a draft website
or even a published website so what I'm going to do is I'm going to go and and you can do
this I'm going to go into a website so I'm clicking website to the left of the screen
you can see that I have a website published yours may even be in draft
what I'm going to do is I'm going to go into settings so I'm clicking the settings button and
I'm going to make this draft so if I go down under site status I'm going to click edit then unpublish
site and I'm going to click again unpublish so we now have a draft um or an unpublished
site so let me just go back and click on website yet again and you can see it's unpublished what I
need to do now is click try the new builder so I've clicked try the new builder button
up to the top of the screen and we'll just wait a second or two wait for this to load up
okay I'm going to click let's go in this message or if you get this message let's click let's go
and I'm not going to go through the wizard but you can if you want to what I need to do now is
I'm using the new builder I now need to publish this website and then I'll unpublish it again
or I can publish it and just leave it published so I'm going to click on publish
I'm going to accept the terms and publish so this website's then going live
and in this case I'm going to make it unpublished
again but you can leave it published if you want to
so I'm going to click settings I'm going to scroll down and under site status I'm going to click edit
I'm going to click unpublish site and click the unpublish in the pop-up that appears again
the changes do take a few minutes to I guess sync around Mailchimp so wait a few minutes and then
if we now click audience you will notice that our Preferences Center appears and you can then
create your Preferences Center using groups so the steps we took are the following we went into our
website builder we unpublished our website if it is published otherwise just leave it unpublished
we then clicked the try the new website builder we published our website
and we unpublished again or we just left it published and then you'll be able to use the
Preferences Center please like this video. My name is Gary from a OrganicWeb.com.au.au