When a man starts to build his wardrobe, he's often told buy quality shoes buy the best
you can afford.
But why?
Come on, the question it begs an answer and no one seems to be able to give a solid one,
so I went out there I did the research.
And in today's video, five solid reasons why you should invest in quality shoes.
Reason number one.
Shoes are so important to man's style is that they have been a historical indicator of status
and wealth for a long time.
Only people that could afford quality shoes a long time ago were people that had money
people that had power.
When you saw someone with high quality shoes, it was just one of those indicators they didn't
have to say anything, you knew immediately this person was someone that you gave respect to.
This is something that again and again we see reinforced from pop culture to television.
When we look at the details on shoes, we're like, okay, you know, is -- how much -- what
does that tell me about this person.
So, when I look at a pair of shoes like this a pair of wholecuts, instantly I know they've
got to take a large piece of leather that's unblemished.
I know that's expensive. I know that this color right here is a bold color.
This is going to say, okay, this guy has confidence he obviously believes in himself.
So, a guy that wears a pair of shoes like this instantly you're going to look at, again,
historical indicator of status, a very powerful very powerful point.
All right, gents so at this point I want to introduce the paid sponsor this video,
Ace Marks.
I've talked about this company before.
Over the last year I've picked up six pairs of their shoes and I love them.
But the three things they symbolize to me number one, it's about comfort.
They actually make shoes which are incredibly comfortable.
They started off in their design process, everything about is that you can wear these
shoes all day 14 hours 16 hours a day and you're going to feel great.
Next stop, bold design.
Okay, look at these shoes right here.
Tell me I mean look at that.
Look at the contrast colors here.
I love the blue and brown combination.
So to bring it actually into a pair of shoes right here, I think is a natural combination
and I mean it's -- it's freaking beautiful.
But, that example shoe I just had up here, Ace Marks again, wholecut.
They went with this blue.
Now, this is kind of understating it, I think it's beautiful.
Very understated elegant.
You know people aren't go on it notice it right off, but when they look at your shoes,
you can have a very simple outfit and something like this beautiful.
The final point I need to hit on, gentlemen quality at an affordable price.
Now, what's important because you guys are always saying, Antonio I want to find the
best shoe for my buck.
Well, this is Ace Marks, guys.
That's why I've decided to work with them for the next year.
So, you're going to see me talking about these guys.
I'm going to go lot more of their shoes.
One thing consistently I've seen the build the stitching everything right here is coming
out of Italy by fourth-generation artisans are making the stuff.
It uses a Blake stitch, it can be resoled.
Guys, go check out their website.
They go into a lot more details.
They're very transparent about their build process, who they are, and what they stand
for.
And I love it when an up-and-coming brand partners with me to tell I mean because basically
these guys don't have the brand name.
So, right now you can get a great shoe at great price.
So, down in the description of this video, I'm going to link over to Ace Marks.
Plus, I'm going to have a discount code, so go check them out.
Reason number two.
Shoes are so important to a man's wardrobe is that women notice shoes.
But, shoes are a consistent indicator that women will look at, again, to look at your
status to look at how you pay attention to the details.
It's something that they look at, therefore it does matter.
Reason number three.
Shoes are so important to a man's wardrobe is that they are an end point.
And I'm what I mean by that is it's a point that the eyes get fixated on.
So, when you meet somebody for the first time you shake their hand you look at them to the
eye face to face you look at their face and then, you quickly measure them up, but you
stopped at the shoes longer because it's an end point than any other part of the clothing.
So, even those shoes make up about five to eight percent of the total profile of the
individual, they are actually given more of a weight of about twenty to thirty percent
in the amount of time that you look at them making an assessment.
So, again, it goes back to status it goes back to, okay, look at that person's shoes
you just look at the details on them and you're like, okay, wow, that person's got pretty
good taste or I like those shoes and then, you go right back up.
It's something almost subconsciously we do, but it is something we do and it's important.
Reason number four.
Shoes are important to a man's style is they show his attention to detail.
Let's say you're going to an interview.
You look good you've actually got a dark-colored suit fits you reasonably well.
You've got that light-colored shirt with a nice power tie and then the person interviewing
looks down and looks at your shoes and they are all scuffed up they're dirty they just
really look messed up they just don't work with everything you're putting together.
Is this person going to not hire you because of that?
I don't know.
But, what instantly is being told is why doesn't this guy know how to put a suit together.
I'm actually looking to hire him for a position that he's going to be working with clients
that we're going be signing very big deals.
He's going to be my -- he's going to be the face of my company and if he can't even make
a decision of how to put a suit together of how to properly shine and take care of his
shoes, then how can I trust him with to be the face of my company.
Now, that may seem over dramatic and maybe you're just applying for a basic job or you're
going on a date, but people look at this again and again as, hey, does he not shining the
shoes, but are they actually the right shoes for the outfit, does it actually work together.
People do look at this and they do make a judgment, so pay attention to those details
guys.
Reason number five shoes are important to a man's wardrobe is they actually say a lot
about him.
They talk about his profession they talk about his prioritization of spend.
So, let's talk about that.
If you see a man who's got these shoes right here and he's wearing these, what do you think
about him, what do you think he does for a living, what do you think his profession is?
Well, he probably has a job that requires him to think, a job that requires him to sit
at a desk to pay attention to details maybe to wear nice clothing versus a man perhaps
that's wearing these shoes.
These are actually have a combat boot build right here.
Again, all these models I'm showing you from Ace Marks by the way.
And, but look at this, he obviously has styles he's got the wingtips right here he's got
the suede in here it's built off a combat boot design, very comfortable.
I could wear this with jeans, it's going to look great with dark-colored jeans.
And so, you could say maybe this is an engineer that, you know, he goes on site occasionally,
but most of the time he's actually maybe working on, you know, in aeronautics or something.
So, he's actually he's going out on to the factory floor, but he doesn't have to always
work with his hands.
The point being is shoes are important to a man's wardrobe because they talk about who
he is they talk about his prioritization to spend, they talk about his status in society.
Women notice them.
So, understand guys it is an area that I agree you should spend a good amount of your budget
for your wardrobe on your shoes.
And if you're looking to buy quality shoes, again check out Ace Marks.
I talked about this company.
I've been wearing their shoes.
I'm proud to bring them to you.
Guys, take care.
I'll see you in the next video.