Hi, this is a minute of Overpass, my name is Eric and I make apps.
This week, marketers or developers?
Who's better at making apps?
Okay, so Developers or marketers?
Who makes the best apps" is actually a trick question.
It kinda have to be both.
A few years ago, I joined a mastermind group which is really, really good.
If you've never joined a mastermind group before, I highly encourage it.
There's lots of them out there but one for app developers is really good.
'Cause there's one thing, there's one thing about being an app developer is that it can
get really, really lonely.
And like if you release an app, then you know this.
You put an app out there and everyone's looking at it and judging it and saying, "Ahh I think
you should change the icon, I think you should change the colors.." whatever, and you kind
of just on your own.
And on e of the nice things about joining a group of other app developers is that you
talk about things.
You know, they're kind of in a similar situation.
They're kind of isolated.
We put something on the app market, we have an idea, we test it out We see how things
will work.
We learn from other people.
We have ideas.
Whereas the layperson, they see something on the news and they think "Oh, Candy Crush
is good, you should make something like Candy Crush.", which is not really helpful.
So, anyway, back to this mastermind group, right.
So there were two, really two big divisions of people is this group.
There were people who are Marketers.
So, they hire the developer to go out and build their app and they were just marketing.
And there are people like me who are developers, so we just develop and we don't think very
much about marketing.
Both sides kinda thought that the other side were not very good at what they did.
Well, that's not really true.
We kinda have a mutual respect but, for the marketers, they thought that the marketing
is the most important, obviously and they can hire anybody to do development.
And on the developers' side, we think all we have to do sis put out a good product and
it should market itself.
We don't need anybody to go out there and spread the word.
And one thing you get to learn by talking in this kind of way is that you kinda need
to be both.
You have to understand that even as an app developer, if you're like me where you start
off and you just start coding away and release an app or even working with an Indian team,
I was more concerned with the code and the quality of the app than I was with how do
I actually get people to use it.
Week in and week out, I always say the same thing, which is building an app is easy but
getting people to use it is hard.
Which is true, but from a marketer's point of view, they might think that part is easy
and developing the app is hard.
It really is you have to be both.
Like I said, I am an introverted app developer.
So this whole last couple of years, doing the YouTube videos, trying to get on social
media, get people to use it, that's kind of a new thing for me.
So it's completely different than what I did before but I kinda have to embrace that because,
ultimately, I want people to go and find my apps and download my apps and everything like
that.
And for the marketers, who maybe did like ad mob sales or Internet marketing and the
different types of stuff they did, it was a new thing for them to hire a developer.
So to be a complete marketer and not know what you could do with a code, you're kind
limited because you know, marketers say "Oh, yeah sure our app could do that, It could
do X, Y and Z.." and you got a developer over there saying "No, it can't actually do that..".
And at the same time you have a developer saying "We could do this technically do this,
do this, do this, and it's gonna be the best app ever.
I'm gonna release it, it's gonna be completely bug-free.." and then nobody finds it because
it has no sex appeal, there's no hooks in there to actually find it.
My message this week is I know that it's tough, so if you're a marketer and you've hired some
developers, or not even a marketer.
Say you're just a normal guy.
You don't consider yourself a marketer but you know people, you're good at spreading
the word and everything like that.
And you go and hire some developers, you really should learn a little bit about the app market.
Like, you don't need to know how to build an app, but you should know a little bit,
you should do a "Hello World" program, kinda know what's involved.
Know whether or not the people you're hiring are actually doing a good job.
And keep, especially when Google IO and the WWDC, the Apple one, every year they come
out with a new feature for Android and iOS, you kinda need to know what those kind of
things are, just so you know where to go with that.
It's not just for the developers to know that.
And for the developer's side of things, you need to know how people are finding your app.
You need to start looking at those Analytics.
You have really start learning about how keywords work and how that kind of stuff works.
And it's a challenge on both sides.
The odds are, if you're just coming in to app development, you need to learn one of
those two sides of things.
But do not be discouraged, everything works out fine.
Building an app, you can find a book on how to do that.
But marketing it can be a lot more difficult.
But again, it's learn-able.
I mean all of these.
That's if for this week, I'll talk to you next week.
Good bye!
Hey, thanks very much for watching the video.
If you like it, please do me a favor and just click on the like button down below.
I'd really appreciate it.
Now I do this video once a week, every Friday, so if you're interested in seeing more, then
just go ahead and subscribe to the channel and you'll see a pop up in your feed once
a week, and then I can tell you everything else we learn about in the future, about the
app market.
And finally, if you could be so kind, please leave a review.
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That's it, i'll talk you next week.Thanks.
Bye!