today i want to break down how to start
generating your first two to five leads
per day
for your real estate business even if
you're a complete newbie and have no
existing online presence so whether
that's a you're a newbie to the real
estate industry or you're a newbie to
lead generation digital marketing all
that stuff i'm going to break it down
i'm going to show you guys the templates
and everything of how you can finally
get that consistency in your business
because obviously if you're generating
consistent leads that's going to result
in a consistent number of appointments
that you're setting which will then
result in a consistency with the number
of deals that you are closing each month
all right so i'm going to show you guys
with all that said how jamie leveraged
this exact system this exact strategy
i'll be showing you today to generate 12
leads at a dollar and two cents per lead
in his first 24 hours of implementing
exactly what are we breaking down and
sharing with you all today right now
countless others have gone through and
implemented these same strategies and
have seen almost immediate results with
their lead generation and
generating leads for a fraction of the
cost compared to all these other
big advertising sites out there like
beth right here in the bottom right hand
corner of your screen you can see she
was spending 350 per month for leads on
realtor.com and after just one week of
implementing the strategy of breaking
down and sharing with you all today she
was able to generate 25 leads in her
very first week at a fraction of the
cost now who this strategy actually
works for this works for all
real estate professionals it doesn't
matter if you're a buyer's agent a
seller's agent if you have listings
don't have listings or maybe you are a
real estate investor or even a loan
officer mortgage broker i'm going to
break down and share with you guys the
templates the strategy everything the
whole blueprint of how to get your first
two to five leads per day for your
business right so today as i mentioned
guys i'm gonna show you guys the exact
facebook ad templates the exact post not
gonna blur anything out but i'm going to
show you guys exactly what we use and
i'm going to show you the actual lead
page templates that you basically can
just copy and paste and use these
templates to get that consistency in
your business now just a very quick
brief intro to me and who i am if you
guys are unfamiliar with me and my story
so my name is jason wardrop and i
specialize in digital marketing and lead
generation specifically in the real
estate and mortgage space okay so i
founded a software company called
arsenal marketing which helps real
estate agents investors and loan
officers generate leads and qualify
leads back in may of 2015 so it's been
about four years now and over that time
i've been able to work with over 50 100
real estate professionals so i've been
able to see really what works what
doesn't work and we've been able to cut
out a lot of the trial and error and
just get to these strategies that work
time and time again no matter what
market you're in whether you work on
buyers or sellers or whatever your real
focus is okay and i personally spent
over seven hundred and fifty thousand
dollars on facebook advertising
generated well over a hundred thousand
leads during that time
and that was just for my business that
doesn't count all the other money that
we've spent with our realtor clients and
with these strategies i'm gonna be
breaking down and sharing with you all
today it's allowed me to be featured in
forbes two times as well as on homes.com
i was able to go through and do a
full-on live presentation for them a few
months back breaking down all of these
strategies all right honestly guys
that's all you really need to know about
me but i've got a decent amount of
experience in this space i've seen a lot
of the good the bad the ugly all that
stuff but with all that said
back when i first started my business i
started a marketing agency and i was in
a very similar position where most
realtor clients that i work with
currently are now the goal of my first
business was to go through and generate
leads for all the clients i was working
with at the time so i got a website up
and i thought if i've got this website
i'll be able to generate leads for all
of my clients and then i'll make my
clients happy i'll be happy and just the
business will continue to grow
now the only problem is
like most people's first business
my business was failing extremely fast
guys i mean it was a steep steep nose
dive and the reason why is because
i wasn't able to generate any leads from
my website okay and so i was like you
know what i gotta start messing around
with all this social media stuff i've
gotta start messing around with facebook
youtube pinterest twitter and this was
before instagram was even around and i
was a complete newbie at the time to
everything lead generation everything
marketing all this stuff
but i figured you know all this stuff is
moving towards social media so i better
start messing around with it and kind of
figuring out what's going on
and it was around this time that i had a
mentor a friend of mine who i went
through and i showed him my business and
i told him about like where i was
struggling i was in i wasn't able to
generate any leads for my business i
wasn't able to generate any leads for my
clients business and i just found myself
in this massive rut
right and then he looked at it and he
suggested
that i add something called a landing
page
or a lead capture page so those terms
are not synonymous lead capture page
landing page
to my business and from there everything
completely changed and this right here
guys this is the simple game changer
that took my business from completely
failing
to actually starting to see some results
and then eventually being able to scale
very quickly so if you look over here on
the left hand side of your screen what i
would do is i would leverage the top
social media networks out there to gain
exposure and then when someone click on
my post or tweet or video or anything
like that i would send these people to
my landing page okay or lead capture
page synonymous terms there instead of
my main website or my blog
and then once i generated a lead from
that landing page i had an automated
follow-up system in place to follow up
with every single one of those leads via
email as well as text message and i use
this exact model to go from generating
basically zero leads per week for my
business to
468 leads my very first week after
implementing this simple lead capture
page right here now if you're like me
and almost every other business owner
out there
you know you need a website to help you
grow and market your business about 98
to 99 of the realtors i initially start
working with they already have a website
in place which is great
but the commonality the common thing
that happens is i ask them how many
leads are getting from their website
and a majority of them say i haven't
ever even gotten a lead from my website
or it's been weeks or months or maybe
they're getting one to two a month or
one to two a week and there's nothing
consistent about it so if that's you
you're kind of in that same place where
you're like thinking about your website
and you're thinking man i don't even
remember the last time i generated lead
from my website
you're not alone okay and real quick if
you do not have a website yet don't
worry this is not a necessity to be able
to go through and generate leads but i'm
gonna break down the strategy of what
you can do to implement to start
generating leads within the next 24
hours so if you're like most realtors
that go through and work with they've
got this website but they're not
generating any leads from this website
so what they'll go through and do is
they'll go and create a facebook page
because like man facebook has to be the
answer because there's over a billion
people on facebook
right so they'll set up a facebook page
to go through run some ads get some
exposure
but what happens is they still struggle
to get real leads they might get some
likes some comments some shares some
engagement on their posts but they don't
ever see any real leads in the form of
someone's name their phone number and
their email address and honestly guys
the reason why is because facebook plus
your main website
it just doesn't work okay believe me
guys i have tried it and i've tested out
with thousands and thousands of dollars
of paid advertising but it just doesn't
work it's kind of like trying to put a
square block
into a round hole okay and that's what
my mentor originally went through broke
down and explained to me but then he
said in order to make facebook work or
instagram or twitter youtube or any
other social media sites that you had to
use something called a landing page also
known as a lead capture page and a
landing page is a simple site just like
this one right here that you're seeing
on your screen that has no other
distractions on the page there's no
other links there's no other ads there's
nothing else but everything is kept as
clear and concise as possible so that
when someone visits this landing page
they either opt in or they don't and
then once they opt in you can grab their
contact information their name phone
number and email address so you can
eventually follow up with them so unlike
your main website that you have right
now a landing page is actually going to
convert about 10 to 25 percent of the
people visiting that site
into leads
okay as opposed to your main website it
typically converts less than one percent
of people visiting that site into leads
right and guys this is not just real
estate specific or mortgage specific
this is industry-wide that you will get
these conversion rates and that's
because just your main website it's not
optimized to go through and convert a
website visitor
into an actual lead so to kind of put
this in perspective if you have 100
people
you're getting to your main website
you might be lucky to get just one lead
from those visitors
okay and i'm sure most of you guys have
already experienced that whereas with
the laney page you can get as many as 10
to 25 leads with the same amount of
people
visiting your site so now instead of
making a post on facebook or twitter or
instagram or any of these other social
media sites and send them to your main
website or even your blog
you now want to send them to a landing
page just like this one
so you can grab their contact
information and generate a real
qualified lead and that's exactly what i
did with my business and went from
generating just a few leads per week to
literally
468 leads my very first week after
implementing a simple lead capture page
just like this into my business and
sending people to that page as opposed
to my main website or even my blog and
that's also what we've replicated time
and time again with all of the agents
and brokers out there that we've worked
with as you can see chad right here he
went from struggling with facebook ads
and his lead generation for months
to generate an almost immediate 10 leads
after just simply implementing the
strategy of the landing page
into his business and leveraging
facebook and all these other social
media platforms plus a landing page and
was able to start generating immediate
leads and the best part is is we've got
several plug and play templates where
you can literally just copy and paste
these templates
into your business that they're already
proven winners for buyer leads seller
leads investor leads mortgage leads
whatever type of leads that you're going
after okay so right here let's say that
you have a listing that you want to go
through and market or promote or let's
say you've got someone in your office
has a listing and you want to go and
market their listing so you can see on
the left-hand side of your screen that
is a look at what the actual facebook ad
or facebook post is going to look like
and then once somebody's scrolling
through their newsfeed on their phone or
on their desktop or whatever it is
they'll click on that post
and they'll go to the landing page that
you see right here on your right they'll
put in their contact information so
their name phone number and email
address they'll become a lead and this
campaign consistently generates leads
for less than three dollars per lead now
here's also a look at my sell release
campaign if you guys want to go through
take a quick screenshot no problem but
you can see on the left is the facebook
ad or the facebook post and when someone
sees that in their news feed they click
on that
go to the landing page opt-in and become
a lead now here's an example of my buyer
lease campaign if you don't have a
listing but you're still wanting to work
with buyer leads you can see the
facebook post the landing page as well
as my open house leads campaign where
you can generate dozens of leads before
this open house even starts and then
just two more real quick here's my one
of my mortgage lead campaigns the
facebook post plus the landing page and
we've got several others as well as an
investor leads campaign you can see the
facebook post as well as the landing
page right here as well and as i
mentioned before guys this works for all
real estate professionals so it doesn't
matter if you're a buyer's agent if
you're a seller's agent if you have
listings if you don't have listings if
you are a real estate investor or even a
loan officer okay now guys you guys can
see right here these are screenshots
from the facebook ads manager and you
can see these red circles right here is
showing you how much it costs us to go
through and generate a lead with these
different campaigns okay and what i call
a lead is someone's name
phone number and email address where you
actually have their contact information
to call email follow up with this person
not just some like or a comment on a
post and you can see right here we are
generating leads for less than three
dollars per lead time and time again you
see a dollar and two cents 89 cents
dollar 7.23 and these are all updated
with the new facebook algorithm updates
and so we keep these all up to date with
any changes that facebook ever makes
okay so you look at this and you
literally can generate leads for a
fraction of the cost compared to all
these other big advertising sites okay
the average cost for most realtors that
i work with of leads on these big
advertising sites is 25 to 30 per lead
and i worked with a realtor one time
that i heard he was paying 81
per lead so if you look at that like on
average you can be getting 20 to 30
leads for the cost of just one lead from
these big advertising sites okay so now
we've broken down exactly how to get
your first two to five leads per day we
showed you the facebook ads we've shown
you the landing page templates and now
you have leads
but it doesn't stop there okay because
we all have heard it a million times
that the fortune is in the follow up and
that's dead on a hundred percent
accurate so even if you're generating
two to five leads or even 50 leads per
day but you don't have a proven
follow-up system in place it's just it's
really not going to benefit you
whatsoever so later on this week what
i'm going to be doing is i'm going to
show you guys the proven follow-up
system that we've broken down and we've
tested and we just have this down to an
exact science that you'll be able to
have and use in your business and i'm
going to show you guys the whole
follow-up system i'm going to show you
guys the exact email and text message
templates and i'm even going to give
those to you so you can just copy and
paste those and use those in your
business so be on the lookout later this
week for that next video we're going to
break down the follow up so you can
piece these two things together as far
as the lead generation i'll show you the
follow-up piece and then with those two
together from there it's all about
scaling things up to the next level so
be on the lookout for that next video
we're gonna go through and walk you
through the entire follow-up and i'll
even give you the follow-up email and
text message templates that you can copy
and paste and use in your business so
with that said guys thanks so much for
watching today and i will see you in the
next video