- Hey, hey friends,
in this video we are talking about the F word, Facebook.
- Facebook, that's right.
And more specifically how in a world that's forever
changing it's features,
and that pesky algorithm,
do we create a Facebook strategy for business
that actually works to get you sales?
- Because it is still possible.
In fact we've got four ways to generate sales from Facebook
coming right up in this video.
- Let's do this, whooo!
(explosion)
- All right, we've got four ways
to get sales from Facebook coming right up.
So we are not hanging about.
Number one, use Facebook Messenger marketing.
If you're serious about using Facebook for business,
then you cannot ignore Messenger Bots,
Facebook's newest kid on the block.
- Messenger Bots got a bad reputation when they came out
because a lot of marketers
basically just used them to spam people.
Bad marketers.
The thing is it's not the same as email broadcasting
and spamming people.
We need to think about it more as chat marketing
or conversational marketing, i.e., a way to actually
have conversations with real,
prospects.
I.e., how are we having conversations with real prospects,
with real people?
- And yes we can automate some of this.
Tools like ManyChat are really, really awesome
and make chat bots really easy.
But think of it this way,
automation should only be used
if it benefits the customer.
For example, if we can use automation
to answer questions quicker,
then great everyone wins.
But if we use automation because
we're lazy and want to do less work
or no work to the detriment of our customers,
then that's bad.
Bad, bad marketers.
- Bad, bad, you tell them Andrew.
Yeah, bad marketers.
- We got a whole video over there
on conversational marketing,
and how to use it effectively.
Definitely go give that one a watch.
- Yeah, yeah, but not yet, not yet
because we've still got three
other ways to get business from Facebook,
so stay tuned, watched the video at the end.
- Good point, good point.
- Number two is to use your Facebook page
to drive traffic
- Now we know traffic from Facebook
isn't what it used to be and the golden edge
of sending a bigillion hits to your flash sites
on internet explorer
but it is still possible to send traffic
to your products and services.
- If you want to do this organically
without having to spend money on ads
then you have to give Facebook something else.
Content that people actually like.
Facebook wants people to enjoy
their time spent on Facebook.
So if what you are trying to do is just send people away
elsewhere off Facebook
then first you need to give Facebook
a little bit of something and that's content.
So you need to spend time developing that trust
with your fans on Facebook
creating content like videos,
live videos, images, texts,
getting conversations started,
basically enjoying their self
consuming content on Facebook.
- 'Cause as you get more organic reach
and build a more engaged audience
then links to your products and services
will in turn get more organic reach too.
And actually, you should definitely check out
another video that we did.
We'll put the link over there
because we talked about how to actually get organic
reach when you're actually talking about your products
and your services too.
So definitely go check that one out.
- Say, yeah but not yet, not yet
we still got two more ways to go
so check it out at the end of the video.
- Okay, yeah, good point, yeah.
- The end.
Number three, participate in relevant Facebook groups
or make your own.
Do you know where you can still get pretty good Facebook
organic reach? Facebook groups!
You can almost look at Facebook Groups
like an online version of an in person networking event,
where you would go not as a brand
but as yourself and have real conversations
with real people, one to one.
- This is a great way to network.
It's a great way to meet potential customers
and depending on the group rules,
it's even a great way to talk
about your products and services.
So if you want to build relationships with people
in your industry, then join some industry groups
and participate in them daily
or set up your own, that way you can definitely promote
your own stuff and actually we have another--
- Wait really another?
- Yeah, yeah, yeah we have another video on Facebook groups
versus Facebook pages and how they differ
and how to build a strategy for each.
You should go check that one out over there--
- I mean it's great but not yet.
Not yet, we still got one more way.
Check it out at the end of the video people.
The fourth business strategy for Facebook
is remarketing.
You can do remarketing in lots of different ways
and different platforms but on Facebook
it's so easy, which is why it's our favourite.
- Now this is a paid strategy,
but if it's done well it can be really effective.
Basically, the Facebook ads platform
let's you serve ads to more relevant people.
People who have already shown some kind of interest
in your product or service or brand
but not bought yet.
For example, people who have watched your sales video
or engaged with your content
or been to your sales pages
can be served ads based on what they've done
to get them to complete that transaction
or even going back to point one in this video
can be served ads to get them to engage
with your Facebook Messenger bot.
- Remarketing is the most effective way
to use Facebook ads because the audience
is already warm to you.
And you know what's the best thing about this
is that we haven't even done a video
about this yet.
Have we?
So you can't go telling them to bugger off now can you?
- Actually Pete, actually like we haven't personally
done a video on this, no
but do you remember a few weeks ago we had Gavin Bell
on the channel like doing a takeover
and he did a video just about this exactly, remember?
Like how to set up these ads,
it was really awesome.
Guys if you haven't seen that video,
definitely go check that one out.
- But not yet, 'cause we have not
even finished the video yet.
- But Pete this is the end of the video.
- No, it's not we have to tell them
to like go and subscribe and like and comment
the video and we have to tell them that
you're Andrew and I'm Pete
and that we'll be back later
and like, they can't, they shouldn't go
and watch these other videos fast.
- But you just told them all of that
just then so if they're still watching now
then they might as well go watch one of those four videos.
I mean I put the links in the comments too
so you might as well just go watch.
- Fine, just go.
You can go watch all those videos now
and you know what?
I'm out of here too.
I'm going to go.
I'm going to go watch the videos too.
- Pete, Pete, don't, don't--
bye guys!
Have good stuff.