Hi, my name is Augmented Marah
and welcome to my channel.
This is the place where I'll be
sharing new videos every week about augmented
reality, web3, and the metaverse.
In today's this video, I'm going to
answer 5 of the most common questions
that I get asked about augmented reality.
What is augmented reality?
How does AR work?
How many people use AR?
What are the different types of AR?
And where and how can I try AR?
As a bonus, I'm going to be sharing
with you our AR best practices and tips.
This is something that we share with all of our
clients when onboarding them into new AR projects, and I
wanted to make sure to share it with you so
that you can ensure you have the most consistent and
best possible experience when using augmented reality.
AR you ready?
Then let's get started.
Augmented reality is already readily available and being used in
a multitude of ways, such as AR face filters
on Snapchat and Instagram,
mobile AR apps that help you find your car in a busy parking lot,
and shopping portals that allow you to virtually try on clothes without ever
having to leave your house.
Augmented reality, also known as AR for short, is
the blending of the digital and physical worlds.
Unlike its counterpart virtual reality, you're not
fully immersed in a virtual world.
Instead, AR digitally enhances your existing reality
by superimposing three dimensional objects, sounds, videos, and
graphics into your current environment.
Merriam-Webster Dictionary defines augmented reality as an
enhanced version of reality created by the use
of technology to overlay digital information on an
image of something being viewed through a device,
such as a smartphone camera.
Augmented reality is becoming one of the biggest technology
trends right now, and it's only going to get
bigger as more and more AR compatible smartphones and
devices around the world become accessible.
Augmented reality leverages a handful of
technologies, including computer vision, geolocation, simultaneous
localization, and depth tracking.
These technologies make it possible to
superimpose digital content onto physical objects
and into the real world.
These technologies capture realtime imagery, render it, and
then transfer them to servers where AR content
is hosted, combining them together and then delivering
the experience to the end user.
The result is a superimposed digital layer of
content onto your live camera feed, making that
computer generated content look and almost feel
as if it was part of your physical environment.
This creates a layer of interactive context
that is experienced through the camera of
a smartphone, tablet, or AR glasses.
With AR's low barrier to entry, the number
of people using AR is increasing every day.
Today, there are 3.46 billion smartphones,
3.03 billion of which are compatible
with AR, including WebAR.
During Snapchat's 2021 Q4, they reported that
over 200 million Snapchat users engaged with AR
daily, and the total daily lens interactions have
reached a whopping 6 billion.
And during Connect 2021 last year, Meta reported
that 700 million people now use Meta's AR Effects
monthly across Facebook, Instagram, Messenger, and Portal.
Facebook has 1.63 billion AR compatible
smartphones followed by ARKit with 1.25 billion
TikTok with 1.1 billion,
ARCore with 891 million, and Snapchat with 515 million.
When adding up and deduplicating, these figures
AR active users total about 802 million.
There are 3 different types of AR.
The first is marker-based.
It's also known as trigger-based AR, and this AR
comes to life once the camera scans the designated
target tracker, usually triggered by an image.
The second is marker-less.
This can be experienced anywhere and it usually
includes face filters, 3D models, portals, games, etc.
The third type of AR is locationbased.
It's tied to a geographical location and can
only be experienced when at that specific location.
This is great for storefronts world
renowned monuments or treasure hunts.
Augmented reality can be accessed
both online and offline.
If you're accessing AR online you can do so through the
use of links, QR codes, or in-app AR such as the
Ikea Place app, Pokemon Go, or your favourite social media apps.
AR can be accessed offline when shared as
a QR code on things like product packaging
or marketing materials like magazines or Flyers.
Although AR can be quite robust today, the technology just
isn't as advanced as we'd like it to be.
But don't worry, we can still use AR best
practices to ensure a stable and consistent experience.
For the best AR experiences use surfaces that are
irregular in pattern, matte, hardwood floors, concrete, or any
carpet that doesn't have a repeating pattern.
It's good to note that AR experiences can
fail when used in low lighting conditions, used on
a solid color surface like pure black or
pure white, or used on repeating patterns.
Thank you for watching and I'll see you next week.