All right.
Today we are going to talk about seven little known marketing hacks
for 2020 and beyond.
So the first one, I'm going to just jump right into it because I don't
want to talk about the stuff that everyone else is talking about
right now.
Oh, you've got to get on TikTok, blah, blah, blah.
But I'm going to give you, things are going to give you an advantage.
So the first thing is this.
If we think about text messaging, I remember I had the ManyChat founder
Mikael Yang.
Actually, he was on a couple of months ago on the leveling up
podcast, and actually he's going to be part of my founders retreat that
I'm doing.
But, a couple of years ago when we did the podcast, he was getting
maybe, I think it was maybe 100 million or so messages a day and
now it's like 2.6 billion or something like that.
So it's growing very rapidly and his company is growing very rapidly
too.
So much so that he's doing Facebook messenger.
He is also doing, he's doing SMS and he's doing email all in one
platform.
That's going to be what many chat is.
And so even if you don't do that, when I think about text messaging,
we use Twillio and we use front and we combined the two together.
So whenever someone signs up for an application for the growth
accelerator, which is a group that I do with my buddy Neil, we
automatically text them and say, Hey, thanks for your interest in
the growth accelerator.
Do you have any questions for Neil and Eric?
And then when they send a reply.
We'll have someone from our team basically go into front, which is
our email, our, our shared inbox tool, and then the respond because
it's connected with Twillio and they can respond.
Basically.
Anybody can respond to that and say, Hey, like what kind of
questions do you have?
Right?
Or, Hey, let's, let's set up a call.
When I think about my phone, my open rate is basically 100% there's
no way I don't see a message.
I see every single message out there and it's a very intimate form
of communication.
So think about ManyChat.
Think about how you can use Twillio to your advantage.
You can use Zapier as well to kind of make Twillio talk with other
apps that you're using.
That's going to go a long way.
The second thing when it comes to marketing hacks, I like to think
about going omni-channel.
This video that we're doing right now is going to go to a podcast.
It might even go to a blog post is what my good long form blog post.
One video that we do can easily become 10 pieces of content.
Think about Instagram stories.
Think about facebook stories.
You have WhatsApp story, so you have Snapchat stories.
There's all these one story can become like four or five different
stories that you can make it work.
You think about one podcast become seven, seven different podcasts
cause there's so many different podcast platforms out there.
There's Spotify, there's Apple, right?
Thinking about how you could go omni-channel because all the
attention is so split today.
That's one of the hacks that you can do, but just think about what
you're good at first and then you can sprout it out from there and
you can basically make the most of of what you have.
The third thing, this is an oldie but a goodie.
People forget about the efficiency of webinars and podcasting.
I was just speaking with someone earlier today and Nathan Barry from
ConvertKit.
When I think about how I heard about his software in the early
days, it's cause I listened to a lot of podcasts and there's a
billboard effect.
If you hear about a person over and over on podcasts, you hear about,
you see them over and over on webinars.
That is, it has a halo effect.
It has a billboard effect, and that will help you drive conversions at
the end of the day.
Thinking about doing partner webinars, think about getting other
people's podcasting about exchanging.
That's going to take you very far and kind of similar to that.
If you don't know anybody, the art of the DM works really well.
Earlier, I got a DM from a couple of people.
One guy has about 700,000 followers or so.
One other guy has maybe 150,000 followers or so.
They want to collab.
And I message other people to collab.
And it works.
Like we got, we had Chris Do, he did an interview here.
He was sitting in my apartment only cause I DM'd him.
I said, Hey, we should do a podcast video collab.
And we made that happen.
So think about how you can do collabs in, in that respect.
And that's going to go, that's going to go a long way as well.
Another hack that you can do when it comes to growing faster is
product led growth.
So this is popularized by OpenView ventures.
They use the word product led growth, but if you look at HubSpot
out there, they have a freemium product.
If you look at Uber suggest Neil's tool, he has a freemium product.
When you think about the click flow content decay tool that we have.
Where it tracks the content, the traffic that you're losing from a
piece of content.
We give that away for free as well because that's a new way of
acquiring customers, not, not necessarily brand new, novel.
Freemium is also what it's been called.
If you're able to create something good.
And you give it away for free, maybe five to 10% of those people
will actually convert into a paying customer.
And the rest, I mean, you know, they're advocates of what you do.
Now when you're doing marketing, sometimes you might need financing.
So think of creative ways to finance.
You can do crowd funding, so for example, for click flow, we
crowdfunded our, our software.
You know, there's other ways of doing it.
You can use something like start engine.
You can use start engine, they'll help you crowd fund.
You can raise a couple million dollars, you know, $1 million.
And then I think they said they helped someone raise $1 million in
eight hours and the reason of a follow on was $2.5 million on top.
You can get an SBA loan.
There's a lot of different ways that a lot of the things that
you're going to want to do from a marketing perspective, if you want
to build a product.
Guess what, you're going to need money to do that.
Or going back to my last example, product led growth.
If you don't have money, go to 1K projects.com or you can go to
codecanyon.org or.com and you can buy these cheap projects.
And then from there, I mean, you could just basically, you know,
you'll do well with the tool that you have because to me it's like
the new infographic, right?
The new infographic is basically, it's a lead to, it can be like an
ebook and an infographic, whatever, but it's very novel.
It's hard to build.
That's a defensible moat.
Carousels.
Well, not just carousels.
Think about how you can use carousels, not just on Instagram,
posts a carousel to the LinkedIn feed, but also take that carousel
posted to SlideShare to post it to Pinterest.
Post it to Instagram, post it to Facebook too.
I mean, it's all, it's all native there.
And so you should be doing that.
If you're creating carousels.
We're doing carousels and it works.
but yeah, I mean the carousels, we get a ton of reach on that.
Sometimes way more reach than what we're getting from a, from a
written post on.
LinkedIn, for example, LinkedIn, the organic reach right now is very
strong and that's going to go away soon.
This is the it's like the early days of any social channel, like
the early days of Facebook where everything would just get a ton of
reach.
This year we got, we got three pretty big leads so far.
They just reach out to LinkedIn because through LinkedIn, because
they see the content I'm putting out there day in, day out, and my
team's doing that.
They're just re-purposing the content, posting it natively to the
platforms.
And that goes a long way.
If you're going to go omni-channel, you have to make sure that you're
posting natively.
This is, this is not so much a hack, but it's kind of common
sense.
But a lot of people don't do it cause they get lazy.
They'll take one video and then just, or like one podcast and post
that podcast to Twitter.
But people don't listen to podcasts that way.
And it's like a really unformatted, it's like a link and it's like, you
know, all this text, it's like a clump of text.
It doesn't do all that way.
So think about how you can, if you could go omni-channel, I'm going to
go the extra mile.
The extra distance and make sure to post natively there.
Right.
So yeah, those are just a couple of kind of uncommon unconventional
marking hacks that you can do for 2020 it's gonna help you grow cause
I guarantee you at least one of the things I'm talking about right now,
I guarantee you you're not doing it right now.
So just let me know in the comments what you think.
What else do you think is unconventional?
Leave it in the comments and don't forget to hit the subscribe and the
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