are you guys oh man we're gonna be drinking some coffee here okay
so what we're gonna talk about today you guys is uh collaboration over competition and what
it really means i feel like there are some misunderstandings that might actually be creating
bad scenarios and we're gonna go through that okay to make sure that you don't get yourself into a
situation where you're like but i thought and then we'll we'll get into it we'll get into it how's
that so anywho first things first if you guys are watching this on the youtubes do make sure that
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boom pow let me get out of here all right now let's go ahead and get into this brit good morning
cindy hey hey good morning good morning to you shucks
let's get out of you guys so collaboration over competition let's talk about it
cindy i see you oh you're in a different you're in a different place patty good morning happy friday
nicole morning beautiful shoot good morning you guys so collaboration over competition let's talk
about what's amazing about it and then also just kind of what to watch out for right okay there's
i love that it's a thing i love that we live in a world that talks about collaboration
over competition i am all about that life okay i collaborate with people left and right because i
understand that together we go far and together we also can go fast people will say by yourself
you go fast together you go far together you go fast and far actually is my experience okay
so whenever we're talking about collaboration who is a good person to collaborate with
right and what is actually labeled by some folks as collaboration but really isn't okay
let's get into that i'm just trying to make sure that you guys are safe moving forward because i've
been doing this for like 12 years at this point and i have seen the good the bad and not so great
okay so we're gonna go into that and i'm gonna help you head off the not so great the what
doesn't really serve you that much right i'm going to help you head off that stuff so you
don't even have to be concerned with it and you can just go in the things in in the direction of
what is going to be good for you in your business and how you can grow
okay so a good collaboration you guys is this a good collaboration is working with somebody that
serves your audience so first you need to know who your audience is right if you don't know who your
audience is you need to follow me you need to get in my group uh the the link to my group is in the
description of this video i'm sorry to brain fart there for a second y'all just saw it okay the link
to my group is in the description of this video if you're not in there pop in okay you need to know
who your audience is but a good collaboration you guys is who is your audience and then
a person that serves your audience in a way that you don't already serve your audience
okay so there they serve in a parallel way but they actually serve them okay
there are people out there trying to collaborate with other people that do
precisely the same thing that they do and that's not a collaboration
in my opinion that's not a collaboration and it's gonna get weird okay because if you're both
simultaneously serving the same audience at the same time doing the same thing
that doesn't create a collaboration because you're gonna think that you do it you know that you want
to ser if it's your audience your audience is there for you right they're there for you to teach
them these things so if somebody else is like oh i want to collaborate with you but they do precisely
what you do but they don't do it the way that you do it here's the thing go back to the descript
disruption video that i did before the reason you do things the way that you do it is because you
know it's the way that works so somebody else comes along and they're like oh i want to help
you serve this audience but i don't want them to learn from you because i don't necessarily think
that the way that you do things is the right way to do things and sometimes people are like well
but i need to collaborate with people because i'm we live in this collaborative environment right
and i'm supposed to collaborate with people and if i don't collaborate what does that make me
you've all thought it well if this person wants to collaborate and i say no that makes me a bad
person no it doesn't it makes you careful with your audience it makes you make sure that your
audience is on the straight and narrow with the way that you're teaching them how to do something
saying no to a collaboration of somebody that does it precisely the same thing that you do or
has the same goal in mind as the way as the goal that you have in mind for people
and you teach them one way and they teach them another it's not wrong to say
i don't think that's a great fit that's not wrong there's nothing wrong with you and you
shouldn't feel bad for that okay because your people are with you for a reason
if i were to collaborate with other people that do precisely what i do and introduce those people
to my audience and say here's another way to do it but it doesn't work what does that make me
that makes me greedy that makes me only care about you know affiliate relationships and
things like that and money over impact that's what that would make me so now let's go back
to good collaborations good collaborations are where you have people that come alongside you
and they teach things to your people that your people need to know but that you don't teach
right but you know that they need to know it because it's going to
enhance their experience as they're growing in the way that you teach them
let me give you an example so in hbr i i have many collaborations in hbr
right i have james that helps with storytelling okay i have heather that helps with mindset
i have megan that helps with writing a book all of that is in hbr and somebody that i just brought in
last week that we're gonna film it we haven't even filmed it yet but somebody that i just
brought in last week is a friend of mine courtney epps is a tax strategist a home-based business
tax strategist that shows people the ins and the outs of what you can write off for your home-based
business and why you would be absolutely nuts not to be attempting to have a home-based business
because it literally puts you in a different tax bracket okay even if you're doing it part-time in
in comparison to having like a full-time job and then running a home-based business part-time
just by attempting to run a home-based business part-time you're now in a different tax bracket
and you save a ton of money just by doing that people don't know it because it's not
common knowledge but courtney does does martha talk about taxes no she doesn't
okay don't get me twisted i don't talk about taxes
that ain't my thing right but is it courtney's thing courtney's got the biggest brain ever
and when she talks about tax strategy y'all are like oh my goodness that's okay yep all that
yes all of this right your hand will go numb taking notes from her and so i brought her into
hbr because i'm like man i'm teaching people how to be able to grow these home-based businesses
wouldn't it be awesome to bring somebody in who's a tax strategist to show them all the things that
they could be writing off because what that is is it's bringing somebody alongside what i do
to my audience to support my audience that is a good collaboration okay
don't let people make you feel bad when they say hey want to collaborate da da da da da
and then you're like it doesn't really feel right here's what's going to happen to my heart centered
people who i attract okay here's what's going to happen to my heart-centered people whenever
somebody says hey can we collaborate they're going to say well they asked me i should say yes
tell me if that's you well they asked me i feel bad saying no
right we can't think of hurting the person's feelings that asked
they asked because they asked but your end goal your mission that should always be in your mind
is does this make my person better does this make my audience better right if it doesn't make your
people better or if worse it confuses them about how they get to the end goal in the first place
somebody telling them two ways to do something is confusing and they're going to get paralyzed
right in the middle and they're not gonna do anything and that's on you it's on you for
making that decision to bring somebody else in because you felt bad to say no you guys
we have to be completely paying attention to who our audience is and to take care of them okay
just because somebody asks us to collaborate you do not listen to collaborate over competition
collaborate over competition yes it's a great saying but it isn't across the board
you collaborate with people that are good to collaborate with now another thing to do i've
learned this the hard way guys is make sure that the people that you're collaborating with
are ethically in alignment with you
we should not be collaborating with people that end up in the long run hurting our people
and at the moment and this is what takes some thick skin in the moment that you realize that
a collaboration has happened and that it was not good for your people you have to stop it
you got to because it's about your people you can't be afraid of uncomfortable conversations
like oh my gosh i'm gonna have to kick them out of my stuff oh my gosh i'm gonna have to do this
i'm gonna have to do that listen it's for the good of your people you do what you gotta do
because you're a leader and sometimes things get uncomfortable but in the end what's gonna happen
is more loyalty to you because you made that call for them i've done it for my people i've done it
for my people a couple times okay it's just you have to because you're not always going to know
right away but then as soon as you figure it out you have to nip it in the bud so that means
you also need to be paying attention and you have to be listening to people's experiences
and say like oh i don't like that right and then you have to be able to nip it in the bud so again
collaboration over competition we're going to wrap this up let me know if you guys have questions
here okay collaboration over competition fantastic make sure the people that you're collaborating
with run in alignment with you ethically and then also are serving your audience in ways you don't
serve them but will help push the needle on their transformation that they're looking to get through
you right so i teach home-based business i teach how to be able to create multiple income streams
around yourself right around yourself around your family in five to ten hours a week when everything
is set up it's about five to ten hours a week that you're going to spend and you're going to grow an
entire massive brand an empire you know that's the kind of stuff that you're going to grow with me
now courtney comes in she's going to teach her how to do the tax thing she's going to teach you what
you can write off and what what you've been lied to about right i have somebody else that i'm in
talks with right now i can't go into much further but i'm very very excited and i'll just say that
i'm very excited to bring them in as well i'm almost positive it's going to happen
but i can't say anything else so there's that there's megan with helping you write a book
that's in she's ethically in alignment with me and she teaches you how to write a book in hbr
all right these are the this is the kind of stuff we have james storytelling ethically in alignment
with me teaching you how to tell your story right heather ethically in alignment with me
teaching you how to get your mindset in a space of growth
all of that is in hbr if you're not in hbr yet i'm just going to make it half off this weekend
because that's just until the e-commerce site is actually live i'm kind of just going to run
this stuff okay so uh what you would do is you would go to living the dream with martha it's my
facebook business page you're going to message me the words case studies rainbows and unicorns hey
girl hey whatever you want to message me makes no difference to me we're going to have a short chat
i'm going to give you the details of the program and you're going to say i'm in or i'm out
and either way is fine with me i am not salesy sleazy and weird i am not going to chase you
around the internet i'm not going to say hey but hey butt hey butt i'm not going to do any of that
it's it's up to you and you want in or you don't and it's okay but do understand that most people
that that don't jump in immediately we'll jump in within six months and say man i wish i would
have done this a long time ago because then they're like oh my gosh this is serious business
right you have group coaching for life you have all the things you've never seen before you've
never seen a coaching program program like this before because remember disruptive i'm disrupting
the entire industry that's higher martha and that's what i do i'm a little bit disruptive
i was first coined disruptive in second grade when my desk was pushed away from everybody else's desk
in the room i was pushed back in the corner and labeled disruptive then i saw it as a bad
thing then or i thought it was a bad thing and i think my teacher wanted me to think that it was
a bad thing but now i understand the value of being disruptive i see the current atmosphere
and i see the current environment and i say no it can be better than that it can be better than that
people can change people can actually take courses and find success that's let's disrupt this thing
let's change it into a way that people can start doing this right
all right l something just clicked for me that didn't click before well shoot i do love that oh
my gosh i'm at 15 minutes i need to pop out um megan yep i've had to do that to my people yes
absolutely amanda yes being an alignment is so important you guys it's it's everything being
in alignment is everything i love you guys i have to pop out of here i will see you later
uh half off hbr until the end of the weekend there it is you heard it here bye guys