there are many types of copy to write for different clients different formats
and different audiences as you gain experience writing for different
industries and niches you will learn how to tailor your copy accordingly but
let's start big and broad the following tips will help you develop convincing
copy that helps you and your clients reach their goals right with this advice
in the back of your mind no matter what assignments you have in front of you
number one do your research now there are two types of research that are
essential to excellent copywriting you must be informed on the subject that
you're writing about and you must know who will be reading your copy the first
type of research is self explanatory if you're writing about the history of the
music industry you will have to make sure you know your facts are correct and
your stories are right readers and clients who later found out that your
copy is inaccurate or wrong may not be able to trust the next piece that you're
right there is so much information online today make sure that you're
grabbing information from legitimate reputable sources in the second type of
research is research about the audience who will be reading your copy every type
of copy whether it's a webpage or a brochure it serves a very specific
purpose do you want to inform or do you want to persuade what message are you
trying to send once you have established these goals think about the readers who
you want to see and receive the message the following questions should guide
your initial research what do the readers have in common what does the
average day look like for your readers what values do they hold where will your
readers view your copy and what issues your problems do they might have so
after research tip number two is to include the research in your copy backup
your copy with relevant facts quotes and sources even if you or your client have
not built up a reputation of trust with an audience yet citing relevant
information from reputable sources will help you get there
tell your story through statistics and experiences of others just remember to
credit your sources accordingly to the relevant legal and editorial guidelines
tip number three is to write in the readers language if you have done some
research on your readers you will understand and should be able to write
and their so called language for example the audience who is looking for
landscaping services will not use the same terms as actual landscaping
professionals readers with little to no knowledge on a subject will be able to
understand industry jargon knowing the language of your readers is important
for physical and digital copy if your readers don't know technical terms they
won't use those terms and search engines so instead use keyword research to find
out how readers will describe their problems their questions and what
they're looking for what they think the solutions are to the products that your
service or brain and my offer tip number four is to just
ask your client questions now before you write down a single word you should be
asking yourself and your clients a lot of questions
in fact answers from your client may be able to save you time from doing a lot
of research whether your client is a CEO of a greeting card company or the owner
of a pet sitting business they should know their goals and their audience the
answers to these questions will also help you arrange a schedule and help you
write the right copy for your first draft you can ask them stuff like what
are your business goals and how does this copy fit into your overall strategy
to achieve those goals what can you tell me about your readers who will be
viewing this copy what type of language like the tone and style and jargon will
best represent your business or brand and where do you intend on placing this
copy tip number five is to write for where the copy will be read the rules of
marketing advertising and writing has made huge shifts in the past couple
years businesses are investing more and more into SEO content marketing and
other digital strategies if you're putting your content on the web you'll
have to consider how your content will make an impact on the clients website
tip number six is to direct readers with headings and organizations if we paid
our full attention to every word that we read especially online we would get a
lot less done people want their information fast and they want to move
on quickly in fact almost half of all readers admit
to skimming blog posts so to accommodate for this format and organize your
content so that readers will enjoy your content and get the information that
they need one of the easiest ways to organize your copy is just using
headings when you add headings you can give Google more context about what your
content is about and make the copy more appealing to readers users will be able
to scan through your copy and find the information that they need very quickly
tip number seven is to just keep it simple flair and personality are really
important but don't let these elements overshadow the message that you're
trying to sin when you keep your language simple and concise and clear
you can get your message across faster now this is another strategy to
welcoming people to reading your copy without intimidation if your copy is
compelling convincing clear and concise they will spend less time reading and
more time taking action and the last tip I have for you guys is tip number eight
give readers a next step basically a call to action there's always a goal
behind your copy you want readers to buy a product to trust a brand or make a
donation you won't be standing behind your readers as they consume your copy
so it's up to the reader to take the next steps and help you achieve your
goals at the end of your copy you should provide your readers for the next step
or a list of relevant resources where should they go for more in from
who should they contact and make a purchase what are other sources of
content that can help them this adds extra value to your copy and
moves the reader along something called the buyers journey now if you're really
curious about becoming a better copywriter I've actually recently
launched a new online training program that cost less than $100 and includes a
ton of videos about the skill and the art of copywriting now because of the
low price I'm only letting in a hundred hungry copywriters before I raise the
price so hurry up and check out my new training program in the description
below but before I in this video I also want to give you three ways to apply
your knowledge just like I do in my training videos number one you need to
write you need to write way more in a section
I talked about in the full course I talked about how important practice is
to your writing abilities take an hour today and sit down and just write number
two if you're stuck for what to write search for some copywriting and content
marketing prompts online just look at some examples which leads to tip number
three find past copywriters and read what they put out for example you can go
to my sales pages and study them you can do the same with Tai Lopez's sales pages
because you know that he makes millions of dollars with them and also for
example you can check out Dan Locke stuff basically just study your
competition thank you guys for watching and I hope you enjoyed this video