- Hello, everyone, welcome back to the channel.
My name's Larry Snow, and in this video
we'll be continuing on in our series,
and this will be two of three,
in which we are talking about the three options
you have to manage your MailChimp list.
In the previous video I talked about groups.
In this video I'm going to be talking about segments
and how it works as a filter for your list.
Then you can then send out emails specific
to that segmentation.
Sounds like fun?
Let's do it.
It's comin' up next.
(electronic music)
(radio static)
Now before I get started on segments,
I just want to let you know that if you missed the last video
and you want to catch up a little,
please click on the link here,
and that will take you to the previous video
where I talk about groups and I also talk
about the definitions of each: groups,
segments, and tags.
All right?
So let's get started with segments.
And so I'm in my MailChimp dashboard,
and we're going to do the same process we did
to get to groups to get to segments.
So we go to Audience.
Then from the right-hand side we click
on Manage Audience, Manage contacts.
And then we're going to click on Manage contacts
and select Segments.
As we look at segments you'll see here
that I have created a segment called New Subscribers.
And what I did on that segment was
I created a filter that said pick these people
from this date forward so that I can market
and email those particular people versus the people
that are kind of stale, and didn't know
why they subscribed, and all that type of thing.
Now for you to take a look I'll just going to click Edit,
and you'll see here that I have 104 contacts
that match my conditions, so again,
think of it as a filter.
So my filter is anyone that was added
after April 30th is in this filter,
is in this segment, and I'm set it up
so I email those specific people
to welcome them to the MailChimp list
and welcome them to Security Marketing Solutions
and send them expectations type of email, right?
So that's one way you can do a segment.
So let's go back under Manage contacts,
go back to Segments, and now I'm going to click
on Create Segment so you get to see all the options
you have to filter out the details
of your subscribers.
So your first option is contacts that match any,
or the other option is all.
In most cases you'll probably use any.
Then if you click on Date Added
that's your default, but look at all the options
that you have in order to filter out the information
related to your subscribers.
So we have Campaign Activity,
which is the one that I used.
You have Email Client.
What email client are they using?
The Email Marketing Status,
the information that's changed,
if a particular subscriber went in
and changed their information you can filter out
who did that.
You can filter out by location.
This is kind of a neat one.
So if we click on location you could say
within a particular radius,
which is really cool, or we can say
within a particular country,
or not in the United States state,
or not in this particular city,
or it is in this particular city.
So I really think of segments as if this then that.
That open source tool ifttt.com,
and it's similar to that,
where you can say if this equals this,
then produce this particular segment.
Now if I click on down here you'll see the groups
that we created in the previous video.
We'll see here I'll click on Cars
and if you watched the previous video,
you know that I created these other,
the groups of cars called Porsche, Ferrari, and Ford.
So I can say any contacts that have opted-in
or checked off the Porsche group,
I'll select one of and click Preview Segment.
Of course there'll be zero,
but I've created that segment now
so anyone that matches that criteria will now be put
into this particular segment.
Makes sense.
Now to order to save a segment
you just click on Save Segment.
You give it a name.
So I give this Ford subs, or somethin' like that.
Click Save.
Oh no, this is Porsche.
I'm sorry.
Porsche Subs.
Click Save.
Now that we've saved our segment,
how we can use this is when we send out campaigns,
so we click on Campaigns.
I always do that.
I don't know why, but you can just click
the green Create button.
Click Create.
Click Email.
I'll just give this a name of test.
Click Begin.
And then Add Recipients.
You're going to say Choose an audience,
and you're going to select the overall list name.
And then here's your segment or tag.
So we're going to click on Segments,
and here it is right here, Porsche Subs.
So when I send out this email
it will only go to the people that are in that segment.
This is a really cool feature
where you just create a campaign like
you usually would.
You click Save here, and then you do your From,
and all that stuff.
Now I don't have any subs in that particular segment yet,
so it's warning me that there's no one in there,
so I can't send anything,
but you get the idea.
There you go, guys, how's how you do MailChimp segmentation.
Hope you enjoyed the video.
If you have any questions or comments
about MailChimp, segments, tags,
which will be the next video,
or groups, the previous video, post in the comments below.
If you're new to this channel
and you're liking the content, specifically MailChimp,
or WordPress, or social media marketing,
be sure to click the Subscribe button
and also that bell icon so that you get notified
when a new video goes up on the channel.
For more about me, go to larrysnow.me,
and I'll see you in the next video.