- Your first 1,000 visitors are the most crucial.
Everyone says when you start up a website,
it's easy to get your first few visitors.
And that's true.
But it's not easy to get your first 1,000 visitors.
Heck, it's actually harder to get your first 1,000 visitors
than it is to get your first 10,000 visitors.
Hi everyone.
I'm Neil Patel and today I'm going to share
how you get your first 1,000 visitors
without spending money.
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The first thing that you need to do
is identify your target audience.
Where are people who you want to target?
Where do they hang out?
What kind of content do they read?
What are their interests?
What are their fears?
What are their goals, their motivation?
What's their typical age?
What social media channel to they engage with the most?
Is there a particular gender
that is most dominate in your niche?
This will help you.
because the last thing you want to do
is create marketing campaigns
and content around the wrong audience.
The second thing you want to do
is identify what your ideal audience wants.
Now that you know them, I want you to go to Amazon,
find books within your niche,
that people are writing about
and look at the two and three star reviews.
The reason you'll look at the two
and three star reviews, is people
are usually complaining about what that book is missing.
People only will leave a comment and share that
and rate it really bad if they truly feel
that something's missing that's important.
That helps you figure out
what people really want within your space.
You can also go to Quora and do the same thing.
What are the questions within the space?
You know whether there's dog training
or marketing, it doesn't really matter.
Take notes on all the questions
and the answers to them
because that'll also give you more insights.
And look at the ones that are the most voted.
The ones that are the most voted tend
to be the ones that do well.
You also want to go to reddit.
Check out the sub reddits.
What is really popular within those sub reddits
in your space?
Look at the top, right?
Reddit usually uploads the posts that they like the best.
Because if people are uploading something
and reddit community's really picky,
that means people in your niche really do like it.
Once you figure out what's popular reddit,
you want to take notes on that.
You want to take notes on everything.
That'll give you ideas on the type of content
that will work really well in your space.
The third step.
Create the most epic, mind blowing resource
on one of these topics.
Create a bullet list point, right?
Every single idea that you got from your research
as it relates, you want to create a list
and figure out, all right this is what I'm going to cover
into this topic.
This is what everyone wants to know.
Then, go to Ubersuggest
and look at the content ideas report.
When you're in Ubersuggest,
you're putting those key words in within your space.
It shows you what's really popular, what's not.
The reason this is important is, what's popular
is based on social charts, back links, and search traffic.
The last thing you want to do is pick something
that isn't popular in all of those categories.
You can't just rely on SEO traffic.
You got to now look at referral traffic and social.
That's why you have to look at all of that.
You want to bullet out all the ideas.
Go through what are these pieces missing
that they haven't covered?
How can I make something better?
Go read the comments on these blog posts.
What are people complaining about?
What are people recommending?
This is your opportunity to create something
that's better, more thorough,
because you have all this data at your fingertips for free.
Then, I want you to write 25 headlines.
You have to.
The reason being is eight out of 10 people
will read your headline,
but only two out of 10 will click through and read the rest.
Now of course, you're not going to use 25 headlines.
The reason you have 25 is, you want to eliminate 20
that you think are shitty or mediocre.
You want to take the best five
and then cross source your headlines.
So you go to your favorite Facebook group in your niche,
you do a poll, you ask everyone,
hey, which headline do you think is the most appealing?
Get their opinions.
Pick the one that has the highest votes.
Now, of course, if you have a better way of modifying it,
feel free to do that.
But usually, you got your winner
if that's what everyone tells you, that that's a winner.
If they all suck, people will tell you in the Facebook poll.
They'll even give you suggestions
on how you can make it better.
Now of course, you've created your content,
you've gotten your headline,
you've published it.
You want to then create a gated content upgrade.
That'll get you hundreds of social shares.
That's the next step.
When you create the gated content
to get you the social shares,
you do this by offering a PDF, a ebook,
a crash course, complimentary resource,
and if you're on Word Press,
you can use OnePress Social Locker.
That way, if people want that free ebook or guide,
they have to share your content to get it.
In other words, you're going to get a ton of shares
because people want access to that.
That'll get you more traffic.
Then the next step, use your epic content
as a promotion opportunity.
See, when you write this content,
you may be getting ideas from other places,
other people's blogs.
Link out to them.
Let them know that you linked out to them
and ask them to share your content.
Ask them to link back to you.
When you do this, you'll get more traffic.
If they respond saying sure, sounds good,
you know, that's great.
If they say no or they ignore you,
follow up with another email with a different headline,
different ask, and then go from there.
Typically, if you ask for a share,
it's easier and you'll get a higher take rate
than if you ask for a link back.
Link back helps you with referral traffic
and search rankings in the long run.
Social shares typically give you
that quicker instantaneous boost
and most people are believed to do that at least.
The sixth step that guarantees long term traffic
is to have push notifications enabled on your site.
That way, when people opt in through the push notification
and you create a new blog post,
you can send a blast out to all of them
and get those people back. You can do the same thing
with Mobile Monkey for Facebook Messenger.
You can do the same thing for Hello Bar
for email capture.
When you're doing all of this,
make sure you're also pixeling those people
using Google AdWords and Facebook.
That way you can re-market to those people
and continue marketing to get them back
to buy your products and services.
If you follow all of those tips,
you'll get your first 1,000 visitors for free
without spending a single dollar.
Thank you for watching.
If you need help with your marketing,
check out my ad agency, Neil Patel Digital.
Feel free to like this video,
share it, tell other people about it.
Leave a comment.
I'll make sure I respond and help you out.
Thank you for watching.