- [Neil] Hey, everyone.
It's Neil Patel.
And welcome to another day of Facebook Unlocked.
Today I'm going to be breaking down
how you can get more organic reach from Facebook.
And of course, this is going to help you go from zero
to 200,000 followers.
Now, in this course we've already covered
three other lessons.
If you miss any of them you can go to neilpatel.com/training
and then click on Facebook unlocked
where you can find all the previous lessons
as well as the worksheets, PDFs
that go along with it so that way you can be on your journey
to 200,000 followers.
So let's dive right in.
If you want the most amount of organic reach
you got to first understand Facebook's news feed algorithm.
What I mean by this is when you post on Facebook,
Facebook determines if they should show your content
you're posting to other people,
or if they should barely show to anyone,
or heck even worse if they should show it to no one.
What I would recommend is first you want to post information
that really helps other people.
There's billions of people on Facebook.
If something is super educational helpful
it's much more likely to do better.
Also when you're posting you want to think
about who are your followers?
What are they interested?
What are they looking for?
If you post stuff that resonates with your followers
you're going to be doing better
than if your followers don't like what you're posting.
Here's what I mean by this.
Whatever you post,
sure there's someone in the world who will like it,
but you have followers or friends.
Maybe it's 10, maybe it's a 100, maybe it's a thousand,
hopefully a little bit more than that by now.
Even if there's other people who aren't following you
that like your content, if your main friends group
or follower group doesn't like your content
what's going to happen is no one else is really going to see it.
So first needs to appeal to the audience
that you're targeting.
And that's probably the most important aspect
of the newsfeed algorithm.
The second most important part is when you drive people
off of Facebook you don't do as well
compared to when you keep people on Facebook.
And the best way which I found to do consistently well
is just by publishing evergreen content.
Evergreen content that type of content
that someone can read today, or a year from now,
or heck even three or four years from now
and it's still relevant.
A lot of those types of content
are like how to guides, or product reviews,
or tips, or listicles.
And that's the kind of evergreen content
that does well.
When you're creating
it you need to make sure you're using tools
like Ubersuggest to find the right long-tail keywords
to integrate within your content
that way you can keep getting traffic
over and over again to it.
You want to optimize for SEO,
but keep in mind user experiences the most important thing.
And I also recommend that you write for beginners
and you avoid things like technical jargon
or other keywords that people don't understand.
And of course, when you're creating this content
don't be afraid to repurpose it.
Search ins don't penalize for duplicate content.
So I repurpose my content on Facebook, LinkedIn, Instagram
and the list goes on and on that help me
get more traffic over time.
And when you're posting
you're probably wondering, hey Neil, when should I post?
Well, you can just look at your audience
and see when are they on Facebook
because they provide analytics.
And I recommend posting
when the majority of them are going to be online.
But also look at what are other people
in your industry doing.
Who are they targeting?
What time are they posting?
Which one of their posts are getting the most engagement
which ones aren't.
This will give you ideas on best time suppose.
I tend to find that weekdays earlier in the morning
for me tends to work well,
but that may not work well for you.
So again, I recommend that you look at your analytics.
You can also post based off of your audience, right?
If you know your customers, what their needs,
their pains are, what time they're on,
what they're really looking for, the offer,
what do they really need help for?
This could all help you.
And you can heck even create ads to target them.
And some of those ads could be pushed
into pages where you're selling them.
When posting on Facebook
I recommend that you do native posting.
What I mean by this is try to post
as much of the content on Facebook.
Don't try to send them off to your website.
And then the second thing that I would recommend
is don't use one of those apps to schedule your content.
Facebook wants you to go on Facebook and post
through there versus using an app
that allows you to schedule.
Reason being is views app are they going to generate
any ad revenue from you?
Of course not.
They need you to be on Facebook to generate that ad revenue.
And even if you post natively
it's not all going to work out the way you want.
And this is why you need to test your post frequency.
Should you post multiple times a week,
multiple times a day.
You don't want to wear people out.
Every industry is going to be different.
If your pages on celebrity gossip
you can post multiple times a day.
If your pages on B2B marketing posting three, four times
a day is going to be overkilling people
are going to stop following you and interacting
with your content.
So test your frequency.
And when you're testing
look at what content is doing well,
look what's not doing well.
This will help you get a baseline.
And then you can compare what's going on week over week
so that way you can maximize your traffic
and this is why it's so important to analyze the data.
Look at the numbers, look at the dates that you're posting.
This will help you figure out how to fine-tune
and only share the stuff
that's going to not necessarily quote unquote go viral
because you can't control virality
but more so post the stuff that people want to engage with.
Like, share, comment.
I also recommend that you compare Facebook to other sources.
You need to look at Google ads, YouTube ads,
SEO, TV, newspaper, radio.
All this will give you understanding
of what's working in your sector
but on different platforms.
Typically what's working in other platforms
within your sector and if people are liking it.
Keep in mind the audience on Facebook in your sector
is probably very similar and it should work
for them as well.
One thing to test is boosting your reach.
And you don't have to just spend money on ads to do this.
You can tell your friends, your colleagues,
you can tell anyone in your network
to all look at your posts
and if they like it share it and leave a comment.
The lenient comments and most important part
not necessarily a comment with a yes or no
but the more engaged that comment is the better
off that posts is going to do on Facebook.
And if you don't have a big network
I recommend partnering up with other Facebook pages.
When you partner up with them and you can look
for ones at similar pages, similar audiences,
you can start promoting their stuff,
they can start promoting your stuff
it creates this win-win situation.
And if you don't want to partner with pages
you can always use advocacy to grow your brand,
especially if you start building
up that those brand evangelists
they're going to evangelize you,
they're going to push you
and to start getting some of those people
in when you're doing good work with people
or people are getting benefits, your products or services.
Take that customer feedback, take those testimonials,
post and share it.
It can even be an image format.
And this will help get more and more people
who want similar results start following your fan page.
Now, if you just do it very boring and salesy
it's not going to work too well.
Keep in mind even if you post a testimonial,
if it's not beneficial to the audience
it's not going to do well.
So for example, I wouldn't just post a testimonial,
I would post a testimonial with tips
on how someone can replicate that on their own.
That tends to do much better.
When you're going throughout the process
testing different post types frequencies,
again, I can't emphasize enough
you need analyze what's working,
what's not, what's generating the most amount of likes?
What's generating the most amount of shares?
More importantly what's generating
the most amount of comments?
This will give you idea of what's working.
You'll end up learning
what your fans like and what they don't which is going to help
you get more net followers.
Because you remember every time you post,
yes you could potentially get more followers
but you can also lose followers
if people don't like what you're posting.
And that's really important
because you need to monitor these insights
to figure out what's working and what's not working.
One other thing that I recommend is to build your brand.
There's a lot of fake news
going on on lot these social sites.
So Facebook wants to promote more people
with brands and authority.
If you end up building up your brand authority
more people get to know you, you get verified.
All this can help
because they know you're much more likely to produce
fake news.
And one way to increase your brand authority
is by following the rule of seven in marketing.
When someone sees or interacts with your brand seven times
they're much more likely to evangelize you,
remember you, talk about you and that's super important,
that's how I build brands.
That's why I use Facebook messenger,
posting on Facebook, WhatsApp, Instagram.
These all give me more touch points
with people which can increase the probability
of the rule of seven.
And last but not least if you don't love
what you're posting,
if you don't love helping people,
if you don't love the industry
you are in and you don't care,
well, you're not going to do as well.
That's why I recommend you try to put other people first.
Putting them first is what's going to get you the results
that you're looking for.
Now, make sure you check out neilpatel.com/training
where you can find all the worksheets
and modules related to Facebook Unlocked.
If you enjoy this video, like it, share it,
tell people about it.
If you have any questions, leave a comment,
I'll do my best to answer it and help you out.
Thank-you for watching.