As marketing agency owners it is important and imperative for you guys to
understand how to automate your content creation or content marketing campaigns
I mean let's be honest we didn't all get into this business so that way we could
continue working 70 80 90 hour plus weeks so in this video we're gonna teach
you guys about the processes workflows and tools that we use to automate a lot
of the processes that way I personally don't have to be involved in every
single piece of the campaign so that way it gets created so stay tuned we got a
good one for you alright welcome back everybody and thanks for joining me my
name is Jordan Steen also known as cereal entrepreneur and at this channel
we talk all about starting a marketing agency building a brand we're really
just using digital marketing to build any business online so if you're
interested in any of those topics make sure you hit that subscribe button and
the notification mail right over here in the bottom right hand corner so we can
update you with all of our news training resources giveaways that we do here
every single week at my channel oh and PS if you're looking to do what I'm
trying to teach you guys to do in this video and you want to start automating
things that means you need to start hiring contractors or freelancers or
employees well if you speak to them to the end we'll give you a $50 credit for
free that you can use to hire your first BA so guys what does content marketing
automation or what is automating your content marketing campaigns essentially
it is building out processes and workflows for your contractors or your
employees to follow so for example if we get a new blog article that comes in
that we need to create for a client as soon as that happens we're able to
basically set up a job push that job out to everybody on our team at once who
would be involved with that job and everybody's basically their jobs or
their tasks they can get started on instantly without me having to go to
each person individually and write up a job description or a job a campaign
description for that specific campaign so why is this essential why do you need
to do this well guys we talked about again you not working 70 80 hour weeks
right and the trick really is to get yourself out of building the campaigns
yourself and hiring experts in each little piece of the campaign
so that way they can manage and build out whatever you need for all of your
content needs so what does that allow you to do well as the business owner now
I can focus on getting better hires building out better processes putting it
better systems in place and tools in place for our campaigns to perform even
better for our clients which means we can make more money and charge more
money additionally by doing this it's actually going to allow you to scale
your marketing efforts that way you're able to bring in more clients without
having to necessarily you know hire a sales rep you can do and work on inbound
marketing for your business because now you have the time now don't get me wrong
there will always need to be a little bit of hands-on work whether that comes
from the planning or inputting the job into whatever software you use to
complete that task but for the most part you're going to automate a lot of the
process and divvy out delegate basically jobs to different contractors and bas
using these processes so you can focus on the things that matter so let's look
at a couple tools and resources that we use and I guess really some of the
methodologies that we use as well to automate these campaigns so guys one of
the biggest things that you can do to automate your processes or automate make
your content marketing campaigns is make sure that you have new content or new
ideas being thrown at you all the time one of the best ways to do that is with
Google News and Google Alerts so I can actually come in here and let's say I
have a client who's in the real estate niche well I can type in real estate
giorgia and now I can create an alert and it's going to send me all kinds of
information as it happens about the real estate industry right so that way I can
come up with ideas or new topics or things that are trending in the real
estate industry same thing kind of applies to Google News when I come here
I can come up to the top and type in let's just say again real estate real
estate in Georgia so I can actually just do the topic real estate and I can do
follow here and now it's going to send me news articles or new information that
come about in the real estate industry again this is automating the content or
the the research phase of your content marketing planning I also recommend
doing things within your niche which means you guys are all marketing agency
owners so you need to keep up with information happening in your industry
right so you also want to do things like digital marketing marketing agents
things like that so you can keep up with tools resources things like that for
your industry finally I'd also recommend having any tools software your
competitors or any platforms that you use updated in these tools as well so
that way you can receive all of the information that you're going to need
whether it be about new content new tools and software's updates to those
software's competitors and what they're doing it just helps you stay on top
really of everything that you're trying to watch because being timely with
content means that you're actually being part of the conversation so what I
recommend doing here is following specific topics and hashtags in an
industry that way you know what is actually happening as it's happening and
then try to create content quickly around those specific topics while
they're trending to get that initial surge of traffic so really quick guys
what are two tools or software's that you use to help automate some of the
processes in your business if you want to win or men leave that in a comment
below and at the end of this video or in a couple of weeks rather we'll actually
pick out one of the comments to win our mentorship program you'll get three free
months of our mentorship program so just let us know what to software is to use
to try and automate things so guys I want you to understand this is not a
completely automated process but rather it's a workflow or a process a standard
operating procedure that you can use and look at to start getting your content
created so what we're going to do is I'm actually going to hop over into a couple
tools we use which are asana and process tree and show you what we've done to
build out these workflows so that way I don't have to be directly managing every
single job and so that way when we get new content or new ideas instead of
having to go through every single time and manually enter in every single piece
of information we have a bunch of basically form fills that they can go in
and put information into which disperses all of that information to everybody on
our team so let's go ahead and jump over and take a look at that all right so you
can see the first tool that we have here which is asana and we use asana for a
lot of different things guys from internal planning to actual content
planning to all kinds of different things so we're gonna go through
specifically how to create long-form content in this example so blog or
YouTube video and what we want to look at is the planning stage first right we
come into our planning account and what we do over here is we take a
topic that we want to build and we put out the premise and some of the
structure to the article itself right so these are all going to be basically
subsections within the article these top-level bullets right here and then
the premise is going to be right up here for the specific article right so we're
kind of planning out what is going to be included as far as content and also what
the topic is going to be but before you even get to that stage guys you will
want to you don't want to plan one week at a time right you kind of want to come
up with a theme for the quarter you base your content around that theme for the
quarter once we finish planning everything here then we actually have to
do a little kickoff we basically take the task we put it on to the blog
kickoff calendar and the only reason we do this is because we want it to
actually send this content over to process street because process Street is
where we divvy up all of the tasks for everyone on our team all right so once
it's moved to the kickoff calendar ever all of the information is sent over as
far as the premise and the structure that we built out previously is sent
over to process Street so now what happens well we have an idea of what the
article is going to be about though we haven't really fleshed out and planned
the entire article out okay so what we're gonna do is we're gonna come in
over here into process Street and what happens is the first task or the first
step to this is kicked off and all of this is pretty much chronological you
can see all of this happens basically step three can't happen until step two
is completed right step four can happen until step three is completed so in this
topic information stage we have our SEO manager come in and they're going to
basically structure a title from keywords that they do so the first thing
they're gonna do is go in they're gonna perform keyword research for this
particular topic find keywords the parent keyword which is the primary
keyword and then any secondary child keywords LSI keywords so synonyms and he
places all of those that would be related to this article in here we do
YouTube keywords which are usually the same as any other parent keywords or
child keywords but we might add in some specific ones that own that we would
only use on YouTube we select any playlist that we might need to add it to
for YouTube videos and that's pretty much it for this first topic information
page all right once this is done FA is going to mark off his task and then he's
going it's going to kick off this - Ian what happens is Ian then takes
that information and reviews everything to make sure that it all lines up that
we're not targeting keywords that we don't need to target that we don't you
know have links in there that we're not trying to target or whatever you're
trying to do for that first step right so he's going to either approve it so
he'll check it off and it'll move it to this stage for or he'll actually write
some inche information in here and then he'll unmarked it which sends it back to
efface so that way it's back in his inbox for him to complete once it's
finally completed and approved though then it's sent over to me where I'm
basically going to look at the outline that we put together the topics and
subtopics for the article that we're going to put together and make sure that
it lines up the way that I want it to for you guys out here right so this
video I'm shooting right now I've reviewed this and looked at it and said
okay this information is good now we're gonna move it on to the next stage right
so if I have any issues with it I'll type in whatever issues I have of
content they'll make adjustments to the plan and then they'll push it back
forward again so if I need to I can shoot a video on loom and then I can
just add that URL right here and anybody down here in the rest of this process or
anybody above me is able to see that video so once I approve everything and
everything's submitted then we go into the actual outline and script creation
for the blog and YouTube videos so we'll create an outline of the article we'll
have the title we'll have all of the sub sub sections
that will go into that article and then bullet points beneath each subsection so
that way we know what to talk about right again that is pushed forward to me
and Ian once it's approved you know if we have any issues we type in whatever
issues they kick it back once it's kicked back and we don't have any issues
then we move forward to the next piece all right so now we're going to get into
the blog creative elements and thumbnail creation so there's images or graphics
that we put inside of the blog this is where that planning phase starts we also
have a thumbnail that we do for the YouTube video that's where this planning
phase starts at the same time these two tasks are actually able to go off at the
same time I'm going to be shooting the raw video right so the raw footage like
I'm shooting right now for a YouTube video once that raw footage is shot then
we're gonna basically upload that to Google Drive which we can actually see
is done right here we have a link that's already placed in here
click that link if I open it up you guys will see well it's actually not gonna
show because this is the planning phase there's actually the builder for process
tree so it's not going to show you the folder but what it would do is it's
actually going to open up Google Drive with The Associated folder that we have
inside of Google Drive for this specific task and that takes some work you do
have to create a zapier connection for that to actually happen but it's not
impossible so if you guys do decide to get process Street just know zapier is
going to be one of your best friends so after I'm done you can see we have here
because we do giveaways all the time if it's a giveaway I'll select yes and so
that way my team knows to make sure that we find the person who wins and send
them a message or that way we know to look out for that person and then I
upload the raw video then I click the next checkbox and it kicks off the raw
video to everybody else so now what happens well creative elements and
thumbnail have probably already been submitted or at least their first drafts
have been submitted the raw footage is submitted now what we're going to do is
it's going to kick off another task so you won't see it in right here because
you see social post planning copies so a social copy first draft so once I kick
off this task right here it's actually going to create another checklist that
will send off information to our video editor and anybody else who might be
associated letting them know hey number one the raw footage is there you can
begin your task and then the instructions that we might have for that
video editor for that video so then the videos it goes through a completely
different process where we review the video and then we resubmit it make any
adjustments to the video review it again and then it is finally ready to be
posted right we have all the description done we have the video done we have our
blog article done all of our creative elements done so everything's pretty
much ready to go so now what we have to do is we like to plan a social post that
goes out to also promote that article right so we create all of our social
posts and you can see social post planning we do our first drafts we do
our creative first draft and then we review everything right once all of
that's done then you can see all of the scheduling tasks go out for each
platform as well as a quality assessment meaning we look through the content to
make sure that it aligns with everything that we were trying to do for this
specific article but after that we get the article up and going and then the
only or the video up and running then from there we really just do an
assessment later on so we come back say after two weeks or a month and look at
how that article performed to tell us basically how we should set up new
content in the future around that topic and if you're still wondering whether
you should be outsourcing your marketing campaigns or what you should be
outsourcing or how you should be going about it then definitely check out this
video up here in the top right hand corner it's gonna be all about those
topics finally I want to wrap up with two more tools that we use to actually
make this process automated and if you guys aren't familiar then you need to
check these out but it's basically zapier and IFTTT all right and basically
that's if this then that that's what IFTTT stands for and then zapier is also
the same type of thing so what these platforms are software's really do is
say you need a Google spreadsheet created every time I go into process
Street and upload a new project what it does is when a new project is created
inside a process tree it sends over a trigger automatically to Google sheets
and your Google Drive and creates that sheet for you automatically so you guys
saw when we have that here button where I could go and upload the video to that
Google Drive folder that was a xaviar connection we actually have it to where
whenever we create a new piece of content using process readers start
planning a new piece of content using process tree it automatically kicks off
over to Google Drive and creates a new folder and subtasks for that folder and
something like IFTTT actually allows you to auto post
things to different platforms so for example if you have a blog article you
can actually use IFTTT to post that blog article to WordPress for you
automatically now in my opinion this isn't the most effective way to do it
because you're not gonna get it uploaded the exact way you might like so I
recommend doing manual uploading for things like blog content unless you have
a platform where you can manually upload it directly on the platform and it looks
exactly like it would when you upload it to the CMS that you're using so quick
sidenote that's actually why we're switching over to Co schedule instead of
process Street because Co schedule actually uses a lot of connections that
are meant to be for marketing agencies now that doesn't mean process Street is
bad it definitely works but we found Co schedule to be a little bit more
effective for what we're trying to do as an agency so that's why we're making
that switch but keep in mind none of these processes actually change
we're pretty much going to use the exact same process we're just gonna be doing
it on a different software but guys that is it for today's video I know it can
seem kind of confusing and it can definitely be a lot of work to get your
processes and workflows built out but I promise you by the time you get done and
you actually start putting out jobs for all of your contractors you realize how
how worth it it really is and how effective it is for you to have these
processes in place like I said that is it for this one make sure you go right
below this video in the description we have left that promo code for you guys
to get $50 off your first outsourcing job or freelancer that you hired but
since that's it I'm gonna get out of here and I will see you guys on the next
one until then cereal entrepreneur out bye guys ready to start living the
six-figure work wherever be your own boss lifestyle well it's cereal
entrepreneur Academy will teach you how to use a laptop and internet to start
your own social media and digital marketing agency get started with our
free Facebook Ads training links in the description below guys see you in the
course cereal entrepreneur out