(background chatter)
- You crushed it.
You were so fun to watch because when you're on stage,
you just transform into this performer.
It's so awesome to watch and inspiring.
And I want to do that, too.
How about tomorrow?
Tomorrow sounds good.
Okay, I'm on my way to the round table, so I'll so you soon.
(upbeat electronic music)
Hi Captain America.
That was so great.
- Aw, you did such an awesome job.
- Thank you.
That was so nice.
- I didn't want to tell your whole story,
so I hope that was okay. - No, that was great.
Everything was perfect.
- Great.
- And the pictures were great and it was just so nice.
Thank you.
- Oh, my pleasure.
Thank you. - No.
- It was fun to see you in the costumes.
- (laughs)
- Do you have any other costumes coming up?
- Not for this trip. - No?
- Nope, we're done.
- So fun, thank you.
- Thanks for doing this for us.
- Oh, I love, please ask me every year.
I'll keep doing it.
It's so fun.
- That's cool.
People love you, as you you can tell.
- I feel loved, it's good.
- I hope you do, I really do.
I hope you feel a ton of it from us
and from your whole community. - Yeah.
- [Announcer] Know that
(voice drowned out by background chatter)
a lot of you as marketers are
also looking for business here.
The best way to get new business
is to give and make
(voice drowned out by background chatter)
We don't know what we don't know,
we don't know there is a divide,
how hectic it will be.
(laughs)
We love you guys, thank you for coming.
- [Marley Jaxx] This is the year of Marley.
(upbeat electronic music)
I know, woo.
And it's beginning, so fun.
Hi guys.
(greetings)
Hi.
- [Man At Table] I feel like you're speaking tomorrow right?
- I feel like I'm speaking tomorrow too.
- [Man At Table] Which I'm so excited about.
- Yeah.
- [Man At Table] But I feel like we're, I mean.
- [Woman At Table] We're getting a sneak preview.
- [Man At Table] There's like a you know,
we wanna ask but, I wanna ask some questions, but I'm like--
- Please, no, ask.
- [Man At Table] I'm covering that tomorrow.
- No, no, we'll talk about everything.
Ask questions and I'll...
Last time they had to pull me out
so I'll just keep going as long as you have questions.
- [Man At Table] I just so I know what--
- (laughs) Everything.
- [Man At Table] Even though you're
the video YouTube expert. - Yeah.
- [Man At Table] Can you just tell us what do you do?
- What do I do? - [Man At Table] Yeah.
What do you do for a living?
- Well, we have a video marketing agency.
- [Man At Table] Okay.
- So whether we, kind of like what Russell's talking about
with the framework of like do yourself,
done with you, done for you. - [Man At Table] Yep.
- At the top level we have a service where we do
everything form like creating the video strategies,
to creating the scripts, batch filming six months of content
in three days, then all the editing,
all the execution, the posting,
the social media, the YouTube.
But then that in like a done with you
where we can train you to do it,
train your team how to do it
and a do it yourself where we have a course
where you can learn yourself how to do it.
So he was asking if you were starting from scratch
would I start on YouTube, is that what it is?
- Yeah, would you start on YouTube
or another social platform.
- Or another.
So I would start on YouTube because of the longevity of it.
However, YouTube is a long game.
Like this doesn't, it isn't post a video
and over night you're famous.
And that's why most people fail on YouTube
is 'cause they're not willing to be committed
and not willing to put in the work.
It took a few months before I was even able
to see any growth from it.
But now, the videos that I posted,
three, four years ago are still generating traffic
and leads for me, and every video I add to it
is adding to my arsenal of omnipresent video assets.
And it's like owning real estate on the internet.
So, if I was starting from scratch
I would absolutely still use the foundation of YouTube
and still repurpose everything the exact way that I'm doing
so that I have all this content
on Instagram, on Facebook, on Pinterest, on LinkedIn,
that's still driving back to YouTube,
but it's still giving my audience
content on every single platform.
But then I would still be,
and I'm gonna talk about this tomorrow,
the visibility ladder.
We know what the value ladder is.
(upbeat dance music)
- [Man At Table] How long should your average viewing be?
Like a retention percentage?
- The retention percentage, 30 to 40% is healthy
but if you get more than that you're golden.
- Okay, 'cause I'm like, sometimes I'll get 30.
- [Man Off Camera] How long do the videos go on for?
- 30 to 40% retention.
So you wanna have people watching 30 to 40%.
That's how YouTube knows that this video is good.
So his question was, what if there's someone
on YouTube that's giving the content for free
but I wanna sell them a course on that?
But on YouTube you are gonna give it away
for free at first, but you're giving them
just like, a piece of it.
And then you're giving them the whole thing in the course.
So for example, I have, in my videos I'll say,
"Hey here's a whole video on how you can create
"60 days of content in eight hours."
You can watch this whole video
that's gonna teach you how to batch film.
But then from there I go...
Once they get that value and now they know me,
they like me, they trust me,
the the next thing is;
I also have this course for $47.
But they like me now because I've given them free value,
which they're probably gonna like you more
because you've given them more value up front
than the person that said,
"Hey here's my thing buy it."
So it's like, you're too young to date
but it's like dating them before
you ask them to marry you.
Is that over his head?
Maybe a little bit.
(laughs)
You get it?
You're giving them value before you ask them
to give you money.
(upbeat electronic music)