- I'm giving myself 48 hours
to build a completely new business with ChatGPT.
(dramatic music)
- Mark my words,
AI is far more dangerous than nukes.
- And I'm going to get it to come up with the business idea,
the business name, write the sales page, create the ads
and well, do literally everything involved
with setting up a new business.
(dramatic music) (text whirring)
Oh yeah, and it also needs to make at least a few sales
'cause that's kind of the point
of starting a business after, right?
I have no idea if this is going to work
but there's only one way to find out.
So let's dive in.
(screen whooshing) (text beeping)
I was sitting in my pajamas,
sipping on some cold brew coffee
and playing around with ChatGPT,
getting it to tell me funny jokes,
I mean asking it to do serious business things.
And I wanted to see just how far
I could push this whole ChatGPT thing.
So I asked it to replace me entirely
as in build a whole new business in just 48 hours.
Was I crazy? Probably.
Was I determined? Absolutely.
(screen whooshing) (text beeping)
So I'll be using the power of ChatGPT,
a super smart AI language model
in order to create an entirely new business
from the ground up.
And I'll be treating it kind
of like having a virtual business partner that never sleeps
and that can come up
with ideas and designs and content in seconds.
First, I needed a business idea.
So I started a brainstorming session with my new AI BFF
and asked it to give me a whole bunch
of different creative business ideas.
And the suggestions that came back ranged
from the mildly amusing
to the downright bizarre.
Think doggy dating apps
and robot hairdressers and AI-powered yoga pants.
I'm not even sure how that would work.
Not to mention an eco-friendly toothpaste subscription box
and our rent-a-pet service.
Finally, after a few hours of back and forth and realizing
that I was quickly eating into my available time,
ChatGPT and I agreed on an idea,
a personalized AI-written poetry service.
I'll be honest, I have my doubts that this is going to work
or that I'll sell even one single poem
but only time will tell.
Okay, so we have our idea.
Now it's time to get down to business, literally.
Now I need a name for this business.
So ChatGPT, work your magic.
Alright, so ChatGPT has come up
with a list of different names
for our personalized AI-written poetry service,
including Rhyme and Reason, Verses Unleashed,
The Poetic Machine, SonnetBots, and RhymeCrafters.
These are all pretty good actually, but let's go
with Rhyme and Reason as it really captures the essence
of our AI-written poetry service.
Alright, business idea, check, business name, check.
So next up, we need a website
and a way to receive orders and accept payments.
(screen whooshing) (text beeping)
Now, I didn't feel
like creating an entire e-commerce solution
and even modifying
and customizing a Shopify theme just wasn't really
in the cards here.
So I decided to keep it super simple
and go grassroots using a service called Gumroad,
which is kind of perfect
for a digital product or service like this.
So first off,
I'll ask ChatGPT to write the product description
for the service that we're offering.
(lively music)
Yip, not bad.
Then a little bit of copy and paste action.
And just like that, we've got a sales page.
That said, it is looking kind of plain.
Certainly very boring.
So let's ask ChatGPT to come up with a few sample poems
in order to show people what they're gonna get.
Let's ask it to write a funny limerick
for my fictional brother named Dave.
I actually, do have a brother, but his name is not Dave.
And maybe an example poem
for my grandmother who's 92 years old.
I actually do have a grandmother
but she's not 92 years old.
And finally, maybe a haiku
about our recent family trip to Hawaii.
I actually do have a family that recently went to Hawaii
so this one's actually accurate.
(lively music)
All right, those poems are actually pretty good.
So next, let's see
if we can make this whole sales page
look just a little bit nicer and a little more professional.
Now for any new business, a logo is not mandatory
but it's a nice added touch.
ChatGPT doesn't do images though.
So the best that I'm gonna be able to ask for here
is a little bit of direction and strategic guidance
and what logo might be best for the service.
(lively music)
And it looks like ChatGPT has come through again
with some pretty good suggestions,
including a classic fountain pen or quill
symbolizing the art of writing and poetry.
I think that's probably a pretty safe bet.
A circuit board pattern
or stylized gear representing the AI technology
behind the service.
Yeah, I like the idea of a circuit board,
maybe some circuit looking thingies.
And third, a parchment scroll or open book
to showcase the creative output of the poetry service.
Bit of a bonus tip here, but anytime you're able
to use an image that showcases the end state
or the result that a customer
or client is going to get from your product or service,
well, you wanna take that opportunity
as it helps to increase sales and conversions.
All of this sounds pretty good
so I think I'll find a royalty-free logo,
make a few customizations just like this
and we're pretty much good to go.
And I think that ChatGPT
has also given me enough guidance
to find a really good header image for the sales page.
So let me head over to Unsplash,
find one there that I think fits the bill
and we'll put that on the sales page as well.
Okay, so at this point, we've got our business idea,
our business name, we've got a logo
and we've got a sales page.
Now we need customers.
(screen whooshing) (text beeping)
So let's talk pricing.
I figured that I should keep things simple
and relatively cheap, so I figured five bucks a poem.
But wait, in the spirit of hilarity,
I figured I'd introduce a pay what you want option.
I mean, what could go wrong, right?
Spoiler alert, everything, but we'll get to that later.
First, I needed a way to get traffic
to this new business and to this new offer
in order to see if it would actually convert.
And when it comes to getting fast traffic,
the best plan is usually paid advertising
and seeing as Facebook ads are one
of the quickest and easiest forms
of advertising to get started with,
I figured we'd start there.
So I hopped back into ChatGPT
and asked it to start making me ads,
ads that sell my personalized AI-written poetry service
in a conversational and kind of funny way.
I figured three or four different Facebook ad variations
was probably a pretty safe place to start.
So once I had those in hand,
hopped into Facebook Ads manager
and started putting the pieces together.
Now, this is where I feel I need to be very clear
about the direction that this video is heading
because the second that I press publish
on an advertising campaign, things get very real.
This is because advertising costs money.
So in most cases, basically all cases other
than something like this where you're essentially
testing something completely crazy and ridiculous,
you wanna make sure
that your entire campaign is completely dialed in
before looking at paid advertising.
This means doing due diligence,
a little bit of market research,
making sure that your offer is clear and compelling.
You've identified an ideal target market
that you wanna sell to, and you've worked
through a number of different messages
in order to properly communicate the solution that you have
and why it is the ideal solution
for the problem that your market's going through.
But I'm doing none of that, partly
because I'm running out of time and partly
because I wanted to see just how much ChatGPT could do
on its own without me micromanaging all
of the details around the campaign.
So it's time to get posting
but I figured the best way to do this
was to first ask ChatGPT
who it thought the best targeting options would be.
(lively music)
And it looks like ChatGPT returned
a pretty decent targeting list based
on interests and demographics, behaviors and connections.
It even offered some custom audiences
and some lookalike audiences, which in the case
of our brand new business, while these don't exist yet
as we've essentially sold nothing
to anyone ever, but that's okay.
We can still use all
of the interest-based targeting that it's provided
in order to see if this thing's actually gonna work or not.
I'll also need a Facebook page to run these ads through
'cause I don't wanna run it
through my own personal page, so I'll just copy
and paste a few things over
from the sales page that ChatGPT wrote for us,
use the same header image and we're pretty much done there.
In the interests of keeping this as simple
and hands off as possible,
I'm gonna go with the traffic objective
as this allows me to not mess around with things
like Pixels and cookies and tracking and conversions.
Again, this is definitely not the best plan
for most people most of the time, but it's gonna work here
for our crazy poetry service or it's not gonna work here.
I have no idea.
I'll set up five ad sets, maybe four ads per ad set
at a budget of 30 bucks per ad set per day each,
and we'll just let it roll.
Fingers crossed, when I log back in tomorrow morning,
we've got a sale or two or at the very least,
we've figured out which ads and which audiences
are actually going to deliver results
and get clicks and engagement.
So if ever we did want to theoretically scale up
our bot-powered poetry writing service,
we'd at least have some pretty solid information
to build on.
Okay, goodnight.
- [Narrator] The next day.
- Okay, so good news, bad news this morning
and some more good news at the end I guess.
Let's start with some good news.
The ads worked. (people cheering)
Sort of. (audience booing)
I mean the ads got approved,
got shown to the target audience
and even managed to get a few likes and clicks and comments.
Now, most of the comments were negative.
Almost none of the clicks converted.
More on that in just a minute.
And at least from an ROI
or return on investment perspective,
things could not have gone worse.
But we did manage to make one single sale
but that's okay
because there are some seriously valuable lessons
to be learned here
about how we could have made this entire thing
a whole lot better.
So let's talk about that now.
(screen whooshing) (tranquil music)
First off, a little bit more thinking and planning
and strategy would've gone a long way here.
Had I run the idea
for a personalized AI-written poetry service
through my own marketing framework
instead of getting excited
and quickly handing the whole thing over to ChatGPT,
I would've quickly realized that this offer
or idea didn't really check any of the boxes that I look for
when I'm launching or promoting a business,
like market demand or existing competition,
proven track records,
access to a large enough customer base or scaling potential.
The only thing it kind of hit on was the novelty
and uniqueness factors of using artificial intelligence.
But when paired with a service like poetry,
it's again pretty easy to see how this falls flat.
(screen whooshing)
The sales page was terrible.
Again, in my rush to get this whole thing up
and launched in 48 hours, I tried to put together
the most simple, minimal page in existence
but that meant foregoing important conversion-boosting tools
like testimonials and social proof
and ratings and reviews and guarantees and even better,
a more clear description about what was actually being sold
and what people were actually going to get.
Ideally, I would've liked to see the page convert
at at least 2%, meaning for the 141 sales page views
that we got, would've made anywhere
from three to four sales, not one.
(screen whooshing)
The Facebook ads did what they were supposed to
and drove traffic to the sales page.
Not only that, but they also gave us valuable insight
into which ads worked, which didn't.
And when I sort the ads
by which ones delivered the most link clicks,
I can also see a pretty clear pattern about the style
of image that works best with this offer and audience.
It's this image, by the way,
not to mention all of the other metrics associated
with the campaign actually look pretty good.
I mean, we got a CPM cost per 1,000 impressions
of around eight bucks,
managed to get a CTR, a click-through rate of 2.75%.
And then what I look for is a link click-through rate
of half the click-through rate, which would be 1.375%
but we managed to get 1.84%,
which means that not only were people clicking
on the ad to read more
and click the like button or leave a super friendly comment
but that more than half
of these people were then also clicking
on the link to take them
to the sales page to learn more about the offer,
which means the biggest problem with this whole thing
is that this was just a genuinely terrible offer.
(screen whooshing)
A genuinely terrible offer
that nobody wanted, except for this guy.
And I just realized I now have to write a poem for him.
Now, sure, you could spend time and money
and energy trying to squeeze out a sale or two,
micromanaging every step of the process
but you'd be much better off fixing
or ideally completely replacing this offer
with something that people actually wanted.
Advertising is an accelerator, not an initiator, which means
that it'll take whatever you have, good or bad,
and then make it win faster
or lose faster by putting it in front of more people.
(screen whooshing)
ChatGPT gave me exactly what I asked it to do.
I asked it to come up with business ideas and it did.
I asked it to write me a sales page, and it did.
I asked it to create Facebook ads and it did
but it was up to me to audit those answers, to review them
and to act like a filter to make sure
that the idea that I was about to run with was solid.
And AI can't do that yet, but to show you what AI can do
and what things look like when they actually work,
then you're definitely gonna wanna check out
this video right here where I'm gonna show you
step by step how I got ChatGPT
to build me an entire marketing campaign.
So make sure to check that out now
and I'll see you in there in just a second.