- When's the best time to post on YouTube
to get more YouTube views, and maximize results?
In this video, I'll show you exactly how to find out.
So the goal when you're looking for the best time to upload
for you and for your channel
is to upload, or to publish your video
just before the bulk of your audience is coming online,
so that it's showing up as a new video for them.
This will help you get as many views as possible
on your video, within that first 24 to 48 hour window.
And the more people you have watch that video in that time,
the more information you're giving YouTube,
as to how your video is performing,
and how your viewers are interacting, and engaging,
and how long they're watching your video, as well.
So this is gonna help YouTube understand
if it's a good video,
if it's something that YouTube should push out further,
but also who it should push it out further to.
So, we can easily figure out the best times to upload
over in our YouTube Analytics.
So on YouTube, you wanna open up YouTube Studio
come over to Analytics, and then go the top to Audience.
Now, if we scroll down here,
we can see here when your viewers are on YouTube.
So this isn't just random viewers on the platform.
This is people who have watched your content before.
So we see the different days of the week across the top,
the times down the side,
and each one of these purple boxes
represents a one hour block.
And if we put our mouse over them.
We can see that this light purple,
it says, "Some of your viewers are on YouTube."
If we go to the purple that's a little bit darker,
"There's many of your viewers on YouTube."
And if we go to the darkest purple, it says,
"Very many of your viewers are on YouTube."
So you wanna look at the different days,
and the different times.
And ideally you want to be uploading your video, again,
just before the bulk of your audience,
the dark purple areas here, just before those times,
or just before those people come online.
Now these days and times are shown in your local time.
So what we're seeing here is for me in Australia.
And this is showing data, or information,
from the last 28 days.
Now, if you look over here at Top Geographies,
we can see that the bulk of our viewers are in the U.S.,
which is why the peak times for me,
are really showing around midnight,
pretty much consistently, every night of the week.
So this is why, for us,
we upload late on a Sunday night, my time,
which works out as early morning, Sunday morning,
on the east coast of the U.S.
And again, we wanna do this a few hours
before the bulk of our audience comes online,
so that we are not waiting for our video to propagate,
or to finish processing.
It's there showing as a new video,
even if it was published a few hours before.
Now, while this can help give you a video that initial push,
YouTube does say right here that published time
is not known to directly affect the long term performance
of a video.
So even if your video doesn't take off right away,
if you're not getting a huge amount of views
in that first 24 to 48 hours,
it doesn't mean that that video
is not going to perform long term.
But by doing this, and uploading your video strategically,
at these optimized times,
it is gonna stack the deck in your favor,
and give it the best chance of performing, initially.
So this can help you find the best time for you,
that you can then try to upload consistently at that time,
so that your audience know
when to expect videos from you,
so they can keep tuning in consistently,
to consume your content.
Now, this chart can also be used
to help you pick the best times for live streaming,
or for premiering a YouTube video too.
Again, you know, when your people are online.
So those are great times for live streams or premieres too.
Now, if you've got a newer channel,
or a channel that's not getting too many views right now,
and you're not seeing this data in here,
it is because you don't have enough data
for YouTube to accurately give you this information yet.
but you can still figure out the best time
to upload for you,
by looking at first off your top geographies,
to see where people in the world
are watching and consuming your content.
And then also if you head back to the Overview tab
you can see here, your real time views,
in the last 48 hours.
You can monitor this throughout the week,
and you can see what times are your peak times
that your viewers are consuming your content.
And you can upload again a few hours before those times,
so that your video is up there and ready to go.
Now, there's two other tools that you can use,
which are YouTube management tools,
to help you get further insights
into your publishing times,
to get more information around your viewer behavior as well.
And those are vidIQ and TubeBuddy.
And both of those will actually suggest for you,
your best upload and release times as well.
Again, these aren't required,
but they will give you further info.
So with TubeBuddy installed,
and still on that Audience Analytics page,
you can see below YouTube's graph here,
we now have some recommendations from TubeBuddy.
We can pick upload time,
and that's gonna give me a time that it's recommending,
again, in my own time zone,
what it thinks is the best time for me to upload.
So instead of just looking at a purple chart,
you can get a specific time
that has been recommended for you.
Likewise, if we hit live stream time,
it's gonna give you a suggestion for that too.
The second tool is vidIQ.
I've just enabled that now.
Now it's not gonna show up like TubeBuddy does,
in the analytics here.
You will have to go and pick a video.
So come back over here to content,
just pick any one of your videos.
And then over on the right hand side here,
we can see best time to publish on your channel.
Again, shown in my time zone.
It says here the peak time for my audience
is 12 till 2:00 AM,
consider posting before, as viewer traffic grows.
And we can also cycle through
the individual days up here,
to see when your audience is online,
on each one of those days.
Now, obviously TubeBuddy and vidIQ are so much more
than just a tool to tell you the best time to upload.
There is so much more YouTube channel management,
and really advanced functionality in both of those tools.
And I'll have links to both of those in the description.
You also don't need both.
There is a lot of overlap between the two
just have a look at their feature set,
and see which one ticks the most amount of boxes for you.
For me personally, my go to is TubeBuddy.
So now that you've figured out
the best time to upload on your channel,
check out our video on how to grow
from zero to 1000 subscribers,
where we cover our top nine tips
to help you grow your YouTube channel faster.
I'll see you in there.