audi wait audi aunt oh gosh dang it please tell me i didn't misspell it in the title okay i didn't
misspell it in the title the stream it's gonna be our little secret don't worry about it welcome
everyone to audience 101 who is your audience this is a question that i have asked myself many times
and it's a question you really should be asking yourself because understanding who is watching
your content or who you want to watch your content is probably one of the most important things you
can do to improve what you're doing now what do i mean by core audience these are the people who
will come back to every stream they watch multiple of your videos all your new stuff they're the
people who will join your discord they'll chat basically your core audience is anyone you will
interact with multiple times and understanding who these people are and what they want is pretty
important so in my case i have actually taken the time to write out who i think my audience
is if this applies to you tell me i'm curious to know how right i got this my core audience is in
the 18 to 25 range they are interested in v tubing want to learn more about it want tutorials on how
to do it and want dreaming advice this is who i think you all are what i do with this information
what can i do with this information well this will start to inform all the type of content that i can
make if i have people that are mostly interested in learning about v tubing this will lead to me
making things like tutorials informational style content and for the most part this is what i've
turned my streams into and because i've decided to double down on the people i was already attracting
i feel like i've done pretty well now this doesn't mean that you're locked in place forever if you
understand who is currently watching you and one thing i would like to bring up is something that
sunflower mentioned earlier is what if you don't have a core audience because you haven't started
streaming you know you're still really small you haven't built up that viewer base what do you do
if you don't know who your audience is we're going to run a little hypothetical here so let's say
that you are just starting off streaming and you want to do you want to be a gaming streamer that's
what you want to do is you want to play games on stream well your first question is who are you
trying to reach by playing any specific game are you just trying to reach gamers are you trying to
be more of just general entertainment what game it doesn't matter you should decide who you're trying
to appeal to even before you even care about your game because what we're going to talk about here
in just a second is audiences can transfer between topics if the style of content is similar like for
gamers we've got the hardcore gamers we got the casual or i'm just going to call them like the
fun or funny gamers we have the tutorial gamers so before we even pick the game we have three
separate types of gamers you can choose any of these three and they all work just fine
but keeping your theme of content consistent is pretty important let's say you want to be a funny
style gamer so most of your content whether that's streaming videos clips whatever should
focus on highlighting this aspect of the video you can have other portions of it in here but
this should be your primary focus because let's say you're playing genshin just because genshin
is a popular game you're likely targeting people that are also in the same 18 to 25 range they're
the people that are gonna have money to spend on it you're targeting people who like anime style
stuff and if you're focusing on funny content weird builds weird teams trying unique challenges
uh that will probably end in failure marathons chat picking characters because it's funny so
we're looking at the game we're looking the style of content which in this case is more of
the funny entertainment style now what you can also do is start to sprinkle in a few of these
other aspects you can swap two occasionally but the thing that i want to tie in here is
your core theme needs to have some carryover so as just stated we are now a gentian impact streamer
we are funny or entertaining what you can start to do is branch out to other forms of content
based off of either of these two categories if you try and change things up too much
you're going to probably alienate some of your audience so what i mean by that is if you are
primarily a gentian streamer what you can do is you can branch out into the other forms
of gaming content like hardcore ganshin you know where you're trying to push the best the best or
you can maybe do some of that tutorial stuff and chunk of your audience because they were
already interested in this thing will also go to these two things likewise you can choose to still
focus on the funny moments content and branch out to other games you know whether that's minecraft
phasmaphobia anything that still brings that same level of like this is just fun
entertainment content you'll still have part of this core audi now what i wouldn't recommend doing
is if this is you if this was what your audience was built on shifting to like hardcore minecraft
this is probably not what you want to do you're taking two minor aspects of what your content was
and if you're trying to make that your new main content you're not going to bring a lot of your
audience with you you can make sideshift in several different directions from what you're
currently doing but it's knowing when you've gone a little too far if you can at least
give them a piece of what brought them here in the first place and have that be the biggest slice of
whatever you're doing you can start to add in all the other little slices of you know entertainment
jokes maybe even some lifestyle stuff all this other things as long as it's all still tied into
whatever got them to you in the first place i feel like i've gotten to know you guys a
little bit better when someone comes in i know a little bit more about why they're here what i can
do to keep them here and make it worth their time to stay here what i would also recommend
as just a little exercise is not only ask like who is your core audience but who do you want to
attract you know treat your stream like any place that you would go to buy something put yourself in
their shoes what would the person want who comes to your stream there is no one singular answer for
any person's stream but there is a best answer for you you can't cater to everyone it's not
gonna happen and i feel like most people when they start out myself included try and do that i tried
to go in every direction and it was all kind of terrible there's a reason why a lot of big
advice from people is to double down when you find your audience and you've determined who they are
focus entirely on them they're gonna stay because you're giving them exactly what they want