One of the biggest winners within the aviation industry over recent years for Airbus has been
their newly acquired A220, formerly known as the CSeries. It's been a massive hit across many
global areas, with customers flocking to order the type. One of the biggest markets Airbus hoped
to dip into with the a220 was that of the North American sector, and that has also been an area
they've been largely successful in. However, why is it that the A220 is selling so well?
Believe it or not, when Airbus had nothing to do with the series,
times were more challenging. Customer Delta announced years before the acquisition from
Airbus their intention to purchase the Cseries. However, if you might recall, this resulted in
quite the outcry from Boeing, who believed that Delta should be instead of buying from a Canadian
aircraft manufacturer that had already incurred problems, placed their order with themselves,
an American aircraft manufacturer for the 737 MAX series, this was against what Delta wanted
to do though. The demand for 75 Cseries aircraft was a significant announcement,
and Boeing wasn't the only one that wanted the order to go their way with governments launching
trade tariffs with Canada that resulted in a tax imported on aircraft coming from Canada, where the
plane would be produced. This pushed Delta out of the way. However, it didn't necessarily end
their plans to pursue this type, and it sparked hope for Bombardier to find a partner that could
help them deliver this Cseries, that was Airbus, although instead of simply being a partner, Airbus
purchased a 51% stake in the series making them the majority owner and it was therefore rebranded.
Airbus continued the vision by looking to market the aircraft in the United States
with already a manufacturing hub there, and since then, the rest has been history.
Alongside this backstory, the Cseries did have delays,
ultimately within the aviation industry. When delays are incurred, overall confidence in the
manufacturer's product can drop, leading customers to move away from the offering.
Airbus believed they could re-instate confidence in the development and have
indeed done. They thought they could offer the Cseries in ways that Bombardier couldn't have,
giving it a further edge. From production to connections within the industry to much more.
They brought stability to the Cseries, now known as the A220, and restored confidence,
making it a number 1 option for customers worldwide looking for an aircraft like this.
Airbus has also been incredibly lucky with competition, competition plays a significant
role in the success of aircraft, but for Airbus, they're mainly operating in a field
with no competition as while Boeing markets their 737 Max as a replacement for Delta,
the case study from earlier in this video even when the type was known as the CSeries
it worked better with their fleet replacement plans than that of the 737 Max,
with Boeing not having a regional type aircraft on the market. The Embraer deal falling through
means that Airbus can continue to move within the industry uncontested, allowing them to harness
the market share. Ultimately there is more to the case when it was known as the CSeries, but these
are some of the key reasons the aircraft has been developing so well within the aviation industry.