Hi there, coach, it's Carolin Soldo here, helping you go from Passion to Profits in
your coaching business.
Now, in this video, I want to talk to you about the most profitable coaching niches
in 2018.
And, if you stay until the end, I'm going to give you some bonus information on how
to get coaching clients on social media for free.
Now, before we dive in, I want you to subscribe to our channel and click the little bell,
so that you're notified when new episodes become available as they drop every Wednesday.
All about helping you go from Passion to Profits in your coaching business.
So, let's start by looking at the most profitable niches in 2018 based on search volume and
Google right now.
So, right now, as you're watching this video, we're at the end of 2017, and we're looking
out into 2018 to find out what the most profitable niches will be.
Niche number one.
The hottest, most in demand niche is going to be life coaching.
Life coaching is projected to be the number one most profitable, hottest, in demand niche
in 2018, where most people will be searching for some sort of life coach.
The next one, runner up is health coaching.
Health coaching is the top two projected profitable niche in 2018.
People are going to be looking for health coaches in all kinds of different sub-niches.
And, by the way, I'm going to talk to you about selecting a sub-niche in just a moment,
which is really important when you differentiate yourself and position yourself as an expert
in those niches.
Niche number three is career coaching.
And career coaching, I think, is going to be so profitable and popular next year, because
more and more people see the possibility of having a better career, see the possibility
of marketing themselves differently and better in the corporate world, in the job world,
so that they can have the career they really want.
So, next year, in 2018, people are going to be looking for career coaches a lot.
It's a hot niche.
The next niche is closely related to career coaching, and that is leadership coaching.
So, as a leadership coach, you might be going into a corporation, you might be going into
a small business, you might even be coaching entrepreneurs on their leadership skills.
And why is that so important?
Well, as a leader, as a business owner, you need to know how to manage people, how to
inspire people, how to get your organization to the next level to sell more, to impact
more, to make that difference, and that's why so many people will be looking for leadership
coaching.
Niche number five is business coaching.
But, as a business coach, you could be helping solopreneurs, small business owners, even
bigger corporations, online and offline, and help them market themselves better, brand
themselves better, sell more, organize themselves better.
There are so many different sub-niches within business coaching, and I think it's one of
the hottest niches next year.
Of course, I'm biased too, because I'm a business coach, but I love it, and, if you're a business
coach, you're in luck, you're going to love it too, it's a hot niche.
Niche number six and seven.
Six and seven, six and seven, six and seven.
Relationship coaching and executive coaching.
They're very, very different, but they're actually sort of on the same level.
I love relationship coaching.
We have so many relationship coaching clients right now who are making an enormous difference
in the world.
We also have relationship coaches who help their clients go through divorces, or create
a new life after a divorce.
Again, there are so many sub-niches in this area, and so much opportunity for you if you
are a relationship coach.
Next up, we have executive coaching.
Executive coaching is you going into a business, or into a corporation, or even solopreneurs,
and helping these executive level people and helping them become more effective in so many
ways.
So, now I want to talk to you a little bit about picking a sub-niche.
It's not always easy.
There are so many choices and, sometimes, you're really confused, and I get it.
I used to be confused in the beginning.
I was a health coach at some point, now I'm a business coach, so I know what that's like.
I give my clients three steps to discover what their sub-niche should be.
Step number one is to look at their life experience.
Any struggle, any challenge, any problem you personally have overcome in your life.
I actually believe that these challenges came to you in your life to prepare you to be that
masterful coach.
To go out there and to give back and to really make a difference with people who have the
same issue right now.
Number two is looking at your career.
Let's say you've had a career as an accountant for ten years, or a career as a marketing
manager, or a nurse, or an HR manager, or anything like that.
You could say, "Well, I know about careers.
I have been in HR for ten years.
I have been coaching people all my life, essentially, and maybe I can be an amazing career coach."
So, career coaching might be for you.
And number three is to look at schooling.
Maybe you have a certification from a nutrition school, maybe you have a nursing degree, maybe
you have a marketing degree, and you can look at your certifications and schooling, and
actually pick a wonderful sub-niche for your business.
The next step in our process for picking the perfect niche for you is to look at niches
with relatively low competition, and one really easy way to figure out competition in your
market is to go to good old Google, our friend Google.
So, I did some Googling, and I looked up some niches for you.
For example, career coach for mums has 12.8 million results, right?
Pretty competitive, but it can give you an idea of how competitive career coaching for
mums is, versus, for example, career coaching for millennials.
Career coaching for millennials has 417,000 results, right?
So, you might think, "I should maybe go into career coaching for millennials, because there
is a lot less competition than career coaching for mums."
So, you want to go out there and look at how competitive your sub-niche actually is.
Now, what if you go on Google and you find that your niche is actually extremely competitive,
right?
I don't want you to give up.
It doesn't mean that you shouldn't be in that niche.
It may just mean that you have to differentiate yourself a little bit more.
So, those are our tips, and I hope this gets you one step closer to selecting the perfect
niche for your coaching business, and figuring out the most profitable niches in 2018.
Now, if you're still not quite sure what niche you should be going into, I have something
for you.
We created the niche discovery quiz, and the quiz is going to give you a result and suggest
a niche for you, so just look below in the description, there is a link to the quiz,
and go take the quiz right now.
It's completely free.
I also promised to give you a bonus video of how to get coaching clients on social media
for free, so there is a bonus video linked in the description below, where I am revealing
the four steps, or the four strategies, right, for you to find coaching clients on social
media for free.
Also, don't forget about our free community on Facebook.
It's the Coaches with Passion, Purpose and Profits group on Facebook, and, in this group,
we give value every single day.
We give tips and tricks on building your business and marketing your business, and what it means
to go out there and make a difference as a passion based coach.
Look in the description below for the link to our Facebook group as well.
If you liked the video, don't forget to like it below, and give me some comments.
Let me know what niche you're in right now.
Let's connect.
Let's support each other.
Don't forget to subscribe and I'll see you next time.
Thanks for watching.
"Nitch" or "neech"?
I think I'm going to say "nitch".