Let's be honest, ((Let's be honest))
the world has changed a lot over the past few years.
Today, you can configure and order electric scooters online and name your
preferred delivery date.
New products, faster, more personalized - yeah.
The things we like to do for fun present major challenges to companies all over
the world:
from personalized production to mass- producing one-off items.
And getting new products to market with lightning
speed.
Securely and flexibly, of course, delivering exactly what the customer
wants, with consistently high quality, at affordable prices, while always looking
for new ideas to generate more business.
This takes true entrepreneurial spirit - and a whole lot more.
Product development, automated production processes, and digitalization
must go hand in hand in order to create a company that can do all this.
In other words, a true digital enterprise.
((digital enterprise))
((Squeal)) A digital enterprise?
"Digital enterprises process their information in-house
as well as across companies, primarily digitally and
with no media discontinuities.
They use suitable and highly advanced methods and Web 2.0 tools,
along with those of the digital factory, across
all processes throughout the enterprise, taking into account
holistic aspects and developing the corporate culture
needed to do these things."
Great - what does that mean?
It means looking at things holistically: the products, machinery, processes, the
entire plant, complete production, and the way everything performs.
Not just the hardware but most of all the data
models and software solutions.
Only by combining, processing, using, and
continuously optimizing virtual and actual information can you come up with
something new, something better.
This is what we call the digital enterprise.
((Digital Enterprise)) And there is only one company that really excels at this:
Siemens
We do equally well in a variety of industries, whether it's brewing beer,
mixing paint, producing medicine or assembling cell phones, airplanes, or
cars.
Why is Siemens so good at this?
((Why is Siemens so good at this?))
Siemens has mastered the principle of digital twins, which means it has
something special to offer.
Picture this: You want to produce a new soft drink or modify an existing recipe.
Okay, the first step is to experiment with the recipe and then simulate, optimize,
and test the ingredients - digitally, across the board.
Of course, your drink needs a cool bottle and an eye-catching
label, both of which you also design digitally.
You can then use this data to simulate the bottle and make sure it's
stable enough - all without having to build expensive prototypes.
Once you are happy with your product, you have to plan its production.
What machines to use, and with which
functions?
How do they fit with your existing equipment?
How do you organize the flow of goods, employees,
workflows?
You can now do all of this digitally in a process called the Digital Twin of
Production.
It's faster and more efficient.
And of course, there are also fewer errors once
you switch to the real world.
You can transfer information, tests, and
processes to actual machines and entire plants with the press of a button.
We even have cool technologies that let you
digitalize existing factories.
And of course we have an automation portfolio
like no other.
Siemens calls this Totally Integrated Automation ((Totally
Integrated Automation)) because everything is interconnected and
therefore delivers huge quantities of valuable data - totally integrated.
So now production is up and running, and we are creating a tremendous
number of wonderful products and generating lots of data, which must, of
course, be protected.
The Digital Twin of Performance is our term for all operating
and production information as well as information about the finished product.
The good- and sometimes the not-so- good-data - flows back into the virtual
product and production planning processes, thus continuously optimizing
the entire system.
We have cool, cloud- based analysis tools and trailblazing new
technologies that keep making everything better and more transparent.
And if you don't know where to start, don't worry: Siemens has digitalization
service experts who can guide you on where and how to take the first step.
Once you've done all this, you have built a digital enterprise.
And that means that everything will now be much faster,
more individualized, and have the highest quality.
It's good for customers, and it's good for the industry.
To sum it up: A multitude of software tools and products must, of course, all
work together.
And Siemens has a name for this: the Digital Enterprise.
((Digital Enterprise))
No one else can offer this.
Really!
And suddenly, when you hear someone say, "Realize your digital transformation
now," it all makes perfect sense.
((The Digital Enterprise)) ((Only we have it.))
siemens.com/digital enterprise