- Hey, people of the internet.
This is your spontaneous and outgoing
YouTube expert Derral Eves.
Now, did you know that you can actually put
an ad in the middle of your video,
and even at the end of the video?
And YouTube just made an update that made it
super easy for any creator to adjust
where the ad actually triggers and fires.
So, if you're interested in making money at YouTube
and adjusting where those ads are,
then you need to stay tuned.
(dramatic music)
- [Voiceover] derralEVES.com
- [Derral] Alright, so to check out those
new monetization options, gonna give you a lot more
control over where you place the ads.
Basically, what you need to do is get to the Video Manager,
and to do that you come to the upper right-hand corner,
click on the avatar icon, Creator Studio,
and then over to Video Manager.
So, we'll go ahead and click on that.
Now, what I'm gonna do is select a video
that's a little bit longer than most
so I can show you all types of ad format
that you're actually able to put in there.
I will go ahead and do this one on
the Extended Behind the Scenes
for the Squatty Potty Unicorn ad.
And what you'll wanna do is hit Edit
and, coming here you're basically just going
to this section right here, where it says Monetization.
So we wanna click on that.
Now, this is where it's changed.
Before, it just was checkboxes.
Now YouTube's given the ability to visualize this
so you can actually visualize
what type of ads are being placed.
It's a lot more easily understood.
So you can see display ads,
overlay ads is the little banner ads
that only work on desktop, and then skippable ads.
Well, the great thing about it now is
you actually have this way to visualize it.
So I can say, "Oh, I want an ad before the video
"and I also want an ad after."
See how that changed?
And the great thing about it is
you can scrub to a certain point
in your specific video and you say, "Do you know what?
"I want to insert an ad here,
"and I want to insert an ad here"
and you can create these ad breaks for that.
So, if you have longer form content,
you can put in these specific ad breaks
that you're able to do.
You're also able to really easily
showcase each ad format
and where it's placed and so on,
so you can actually preview this.
- [Voiceover] Squeezing out solid globs of rocky road.
Well, the Squatty Potty gives you
a smooth stream of froyo that glides like a--
- [Derral] So, you can preview over here on the side.
It's kinda hard to see, but the great thing about it
is it's really easy to do that,
and if you had a lot of ad breaks in bulk
you can literally just put the time codes in here
and go from there, and then all you gotta do
is hit "Save changes" and you are done.
Now, here's a really important tip.
I was approached by a client and they had a long-form video,
it's about two hours long, and they wanted
to make more money off that specific video.
Now, here's the deal.
That video had a great conversion rate,
you know, it had a great video,
and it had a little pre-built roll video
that was doing about $100,000 in a year.
So what we did, is we did a tactical analysis
of how to actually have the ads fire at different times.
We actually took off the pre-roll video.
That's right, we took off the pre-roll video
and we strategically put a couple other ads in that video
and one at the post, and let me tell you guys,
he made four times the amount of money
from YouTube from people watching that video
because there wasn't any distraction for them to jump off
once they start getting into the content.
They loved it, and it would hit ad after ad after ad,
and he made four times, almost a half a million dollars,
off of one video.
Now I'd really love to know, do you think
this is a great idea, that YouTube's modifying
and make it a little bit easier for creators
to put those ads in there?
Or you could care less about the ads?
Put your comments in the comments below,
and if you're new to me, make sure you subscribe.
I got lotta crazy content coming out, teaching you tips
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Thank you guys so much,
and have a wonderful and productive day,
but before you go, watch a few more videos.
I have a few.
(laughing) I really do.
I got quite a few, almost 200. (laughing)
Yeah, I'm a little crazy, but it's okay.